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Sarah Palin Outdraws McCain on SNL by Millions...

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November 2nd, 2008

...but McCain's ratings were better than I thought they would be.

View the McCain clips from the show here.

via NBC press release:

WITH A SPECIAL APPEARANCE BY PRESIDENTIAL CANDIDATE SEN. JOHN MCCAIN, 'Saturday Night Live' SCORES ITS SECOND-HIGHEST OVERNIGHTS IN NEARLY 11 YEARS

HOSTED BY BEN AFFLECK AND FEATURING MUSICAL GUEST DAVID COOK AND A SPECIAL APPEARANCE BY TINA FEY AS GOV. Sarah Palin, 'SNL' JUMPS 73 PERCENT ABOVE YEAR-AGO RESULTS

IT'S THE SECOND-HIGHEST 'SNL' IN METERED-MARKET HOUSEHOLDS SINCE DECEMBER 20, 1997

WITH AN UNPRECEDENTED EARLY START TO ITS '08-09 SEASON, 'SNL' IS RUNNING 69 PERCENT AHEAD OF THE OPENING WEEKS OF LAST SEASON BURBANK, Calif. – November 2, 2008 – With a special appearance by Presidential candidate Senator John McCain, the November 1 edition of "Saturday Night Live" has delivered the show's second-highest metered-market household rating since December 1997.

Last night's telecast, hosted by Ben Affleck and featuring musical guest David Cook and an appearance by Tina Fey as McCain's running mate, Governor Sarah Palin, averaged a 9.0 rating, 20 share in the 56 local markets metered by Nielsen Media Research. "Saturday Night Live" towered over all late-night and primetime programs last night with the show's second-highest metered-market household rating since the telecast of December 20, 1997 (an "SNL" Christmas compilation episode, 9.2/24). The only higher-rated telecast since then was this year's October 18 edition, hosted by Josh Brolin with musical guest Adele and an appearance by Vice Presidential candidate Governor Sarah Palin (10.7/24).

Versus the same night last year (5.2/12 on November 3, 2007), last night's telecast is up 73 percent. Versus the prior week's telecast (7.1/16 on October 25, 2008), the increase is 27 percent.

Last night's big "SNL" results come two nights after Fey's Emmy-winning primetime comedy series, "30 Rock," opened its third season with series-record ratings (4.1/10 in adults 18-49, 8.7 million viewers overall) and gains of 21 percent and 18 percent in 18-49 and total viewers respectively over the show's season debut of one year earlier.

The November 1 "Saturday Night Live" telecast opened with the McCain-Palin answer to the Obama campaign's primetime "roadblock" infomercial – a segment on home shopping channel QVC featuring an appearance by Cindy McCain, wife of the Presidential candidate. Sen. McCain also appeared on "SNL's" signature "Weekend Update" segment and discussed with anchor Seth Meyers some last-minute radical campaign strategies McCain may employ to increase his standing in the polls going into the general election.

For its seven originals so far this season, "Saturday Night Live" is averaging a 7.6/18 in metered-market households, up 69 percent versus the 4.5/11 "SNL" was averaging at this point last year with four originals.

"Saturday Night Live" premiered two weeks earlier this season than in recent years, an unprecedented scheduling move designed to take advantage of intense interest in the 2008 election campaign. NBC will also air "Saturday Night Live Presidential Bash 2008" at 9 p.m. Monday, the night before the election. The Presidential Bash features all the buzzed-about political pieces of the current season, classic presidential parody, appearances by actual politicians and brand new material, including taped pieces featuring Sen. McCain, Gov. Palin, Amy Poehler as Sen. Clinton, Fred Armisen as Sen. Obama and Darrell Hammond as McCain.

National ratings, viewer totals and demographic results for last night's "Saturday Night Live" are due from Nielsen on Thursday, Nov. 6.

 
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