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Cable News Ratings for October 31

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Written By

November 3rd, 2008

Live + Same Day Cable News Daily Ratings for October 31, 2008

P2+ Total Day
FNC – 1,503,000 viewers
CNN –899,000 viewers
MSNBC –811,000 viewers
CNBC – 284,000 viewers
HLN – 333,000 viewers

P2+ Prime Time
FNC – 3,304,000 viewers
CNN –1,592,000 viewers
MSNBC—1,966,000 viewers
CNBC –146,000 viewers
HLN – 596,000 viewers

25-54 Total Day
FNC – 415,000 viewers
CNN –317,000 viewers
MSNBC – 297,000 viewers
CNBC –91,000 viewers
HLN- 146,000 viewers

25-54 Prime Time
FNC – 766,000 viewers
CNN – 605,000 viewers
MSNBC –693,000 viewers
CNBC – 54,000 viewers
HLN – 216,000 viewers

35-64 Total Day
FNC – 755,000 viewers
CNN – 474,000 viewers
MSNBC – 409,000 viewers
CNBC – 141,000 viewers
HLN – 195,000 viewers

35-64 Prime Time
FNC – 1,430,000 viewers
CNN – 820,000 viewers
MSNBC –995,000 viewers
CNBC – 90,000 viewers
HLN --322,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,294,000 viewers (425,000) (810,000)
American Morning- 702,000 viewers (251,000) (455,000)
Morning Joe- 606,000 viewers (220,000) (328,000)
Squawk Box- 243,000 viewers (67,000) (117,000)
Morning Express w/ Meade- 296,000 viewers (116,000) (191,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,987,000 viewers (490,000) (944,000)
Situation Room- 1,002,000 viewers (341,000) (498,000)
Race/White House w/d Gregory- 1,058,000 viewers (332,000) (483,000)
Mad Money– 388,000 viewers (150,000) (198,000)
Prime News-263,000 viewers (109,000) (138,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 1,964,000 viewers (503,000) (888,000)
Lou Dobbs– 959,000 viewers (282,000) (432,000)
Hardball w/Chris Matthews—1,316,000 viewers (466,000) (666,000)
**Is Your Money Safe (7PM-9PM)—219,000 viewers (87,000) (136,000)
Issues– 290,000 viewers (98,000) (156,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor—3,528,000 viewers (746,000) (1,413,000)
Campbell Brown—1,172,000 viewers (435,000) (573,000)
Countdown w/Keith Olbermann- 2,312,000 viewers (845,000) (1,162,000)
Nancy Grace –848,000 viewers (268,000) (412,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—3,196,000 viewers (754,000) (1,351,000)
Larry King Live—1,658,000 viewers (602,000) (817,000)
Rachel Maddow Show—2,245,000 viewers (751,000) (1,082,000)
On the Money—144,000 viewers (a scratch w/50,000) (80,000)
Lou Dobbs- 440,000 viewers (150,000) (239,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta —3,173,000 viewers (795,000) (1,510,000)
Anderson Cooper 360 –1,935,000 viewers (778,000) (1,071,000)
Countdown w/Keith Olbermann—1,339,000 viewers (482,000) (740,000)
Big Idea w/Donny Deutsch—a scratch w/105,000 viewers (a scratch w/34,000) (63,000)
Nancy Grace –543,000 viewers (246,000) (342,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--2,245,000 viewers (636,000) (1,095,000)
Anderson Cooper 360—1,260,000 viewers (550,000) (708,000)
Rachel Maddow Show-855,000 viewers (343,000) (523,000)
Mad Money-a scratch w/122,000 viewers (64,000) (95,000)
Showbiz Tonight– 370,000 viewers (185,000) (226,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC:        95.13 million HHs
FNC:           94.55 million HHs
MSNBC:      91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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