Live + Same Day Cable News Daily Ratings for October 31, 2008
P2+ Total Day
FNC – 1,503,000 viewers
CNN –899,000 viewers
MSNBC –811,000 viewers
CNBC – 284,000 viewers
HLN – 333,000 viewers
P2+ Prime Time
FNC – 3,304,000 viewers
CNN –1,592,000 viewers
MSNBC—1,966,000 viewers
CNBC –146,000 viewers
HLN – 596,000 viewers
25-54 Total Day
FNC – 415,000 viewers
CNN –317,000 viewers
MSNBC – 297,000 viewers
CNBC –91,000 viewers
HLN- 146,000 viewers
25-54 Prime Time
FNC – 766,000 viewers
CNN – 605,000 viewers
MSNBC –693,000 viewers
CNBC – 54,000 viewers
HLN – 216,000 viewers
35-64 Total Day
FNC – 755,000 viewers
CNN – 474,000 viewers
MSNBC – 409,000 viewers
CNBC – 141,000 viewers
HLN – 195,000 viewers
35-64 Prime Time
FNC – 1,430,000 viewers
CNN – 820,000 viewers
MSNBC –995,000 viewers
CNBC – 90,000 viewers
HLN --322,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,294,000 viewers (425,000) (810,000)
American Morning- 702,000 viewers (251,000) (455,000)
Morning Joe- 606,000 viewers (220,000) (328,000)
Squawk Box- 243,000 viewers (67,000) (117,000)
Morning Express w/ Meade- 296,000 viewers (116,000) (191,000)
6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,987,000 viewers (490,000) (944,000)
Situation Room- 1,002,000 viewers (341,000) (498,000)
Race/White House w/d Gregory- 1,058,000 viewers (332,000) (483,000)
Mad Money– 388,000 viewers (150,000) (198,000)
Prime News-263,000 viewers (109,000) (138,000)
7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 1,964,000 viewers (503,000) (888,000)
Lou Dobbs– 959,000 viewers (282,000) (432,000)
Hardball w/Chris Matthews—1,316,000 viewers (466,000) (666,000)
**Is Your Money Safe (7PM-9PM)—219,000 viewers (87,000) (136,000)
Issues– 290,000 viewers (98,000) (156,000)
8PM - P2+ (25-54) (35-64)
The O’Reilly Factor—3,528,000 viewers (746,000) (1,413,000)
Campbell Brown—1,172,000 viewers (435,000) (573,000)
Countdown w/Keith Olbermann- 2,312,000 viewers (845,000) (1,162,000)
Nancy Grace –848,000 viewers (268,000) (412,000)
9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—3,196,000 viewers (754,000) (1,351,000)
Larry King Live—1,658,000 viewers (602,000) (817,000)
Rachel Maddow Show—2,245,000 viewers (751,000) (1,082,000)
On the Money—144,000 viewers (a scratch w/50,000) (80,000)
Lou Dobbs- 440,000 viewers (150,000) (239,000)
10 PM P2+ (25-54) (35-64)
On the Record w/Greta —3,173,000 viewers (795,000) (1,510,000)
Anderson Cooper 360 –1,935,000 viewers (778,000) (1,071,000)
Countdown w/Keith Olbermann—1,339,000 viewers (482,000) (740,000)
Big Idea w/Donny Deutsch—a scratch w/105,000 viewers (a scratch w/34,000) (63,000)
Nancy Grace –543,000 viewers (246,000) (342,000)
11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--2,245,000 viewers (636,000) (1,095,000)
Anderson Cooper 360—1,260,000 viewers (550,000) (708,000)
Rachel Maddow Show-855,000 viewers (343,000) (523,000)
Mad Money-a scratch w/122,000 viewers (64,000) (95,000)
Showbiz Tonight– 370,000 viewers (185,000) (226,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of March, 2008)
CNN/HLN: 96.93 million HHs
CNBC: 95.13 million HHs
FNC: 94.55 million HHs
MSNBC: 91.59 million HHs
Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.
winner and still champion–Keith Olbermann!
Ah, but if you count the repeat showings, O’reilly is still up by 55,000 in the demo (and of course, way up in total viewers).
winner and still champion–Bill OReilly!
O’Reilly dominates with the rerun. Is that an indication of West Coast viewership? After all, the live broadcast is at 5 p.m. in the west, when many are still returning from work. The younger set consisting of students and the unemployed may be boosting Olbermann’s 8 p.m. ET/5 p.m. PT number
America, several factors come to mind:
West Coast viewing as you guessed
O’Reilly’s demographic is somewhat less likely to have a DVR, so is more likely to want to watch a later airing live instead of recording and watching the original.
Different competition in that hour. Probably the biggest reason.
Lou Dobbs of CNN (see how he is registered to vote) and what he pays in property tax on some parcels of land in New Jersey
14 acres for $26.03 annually
31 acres for $146.94 annually
30 acres for $238.08 annually
62 acres for $414.78 annually
43 acres for $368.28 annually
90 acres for $597.06 annually
270 acres for $1,793.27 equals $6.64 (six dollars and sixty-four cents) an acre for property tax
webofdeception.com
I love Bill Oreilly. You go Bill. Go Sean Hannity!!!!! Go Greta. I love Fox News.
Bill Gorman: My account keeps getting hacked into on this site and someone is using my name to post comments. I even changed my password. Can you help me out?
Jim: Thats the thing… you don’t count the repeat shows totaled with the live shows. It’s the live show that viewers and advertisers care about. You are just like every typical Olbermann hater… can’t take O’Reilly losing on his first show, so you choose to point out that O’Reilly won the repeat. What a pathetic argument.
shobo: O’Reilly… still champion? Obviously you missed the ratings. Good job.
WHAT: there are no user names and passwords on this blog.
we can’t help you. as I suggested last week, you can follow the instructions below the box to type a comment into to personalize your comments with an avatar (picture). Otherwise, we can’t help you.
If I figured this out right, O’Reilly’s audience is aging and fast.
At 8pm, Olbermann has an audience aged 24 to 64 of 2,007,000. Giving him an audience aged 2 to 24 and over 64 of 305,000.
O’Reilly’s age 24 to 64 audience is 2,159,000. His viewers under age 24 and over 64 is 1,369,000.
Considering these numbers are from a Friday night, Halloween no less, I believe it’s pretty safe to say that the numbers outside that 24 to 64 range are mostly OVER age 64.
Fox’s audience is definately aging out of the ad demographics.
Oxford, there is no way from these numbers to calculate under 25 or over 64 accurately.
(there is overlap between the 25-54 and 35-64 and that difference can’t be calculated with these numbers — and adding them together won’t work because it double counts everyone between 35-54)
WHATliberalmedia
What zip code in OZ are you from?
If McCain wins tomorrow, you can almost bet that Olbermann will have his biggest ratings ever (maybe even overtake Billo for a single night). There will be to many from the middle and right in this country tuning in that night to witness an on screen hari kari (professional that is). I got my DVR already set up, just in case.
After that he and MSNBC will be going down hill as the country puts politics on the back burner. They will be headed to the lower depths of the ratings for prime time cable (just above CNBC). He better keep his NBC sports job. Rachels show will most definately be cancelled. What was MSNBC thinking putting her on???? Four straight hours of the two biggest cowards spewing the worst kind of hate on cable.
Shobo, you do understand that this site has a built in spell checker right? Here you are questioning the intelligence of people while you can’t spell definitely or canceled. I can’t recall ever hearing Rachel Maddows “spew,” hate either. I thought that was a big reason for her show’s popularity. She may lean one way, but she isn’t hateful about it at all. Which is what we need on TV and on the Radio. All this hate including yours is just tiresome.
Sorry my Oxford education is showing again. “Cancelled,” is of course totally acceptable in the States.
shobo: Somewhere that I can see the ratings where Olbermann beats O’Reilly… how about you? Neverland… where everyone pretends that O’Reilly is the winner when he loses?
Rob…
Thanks for that. I had a feeling it was too easy to figure out. I knew something wasn’t right.
Its funny how liberals are the first to tout their edjucation when they try to win points when arguing their point. Thanks Nick for showing your true colours.
As far as Rachel goes, she is a coward in the mold of Keith. She regurgitates the same crap that Keith does in his hour with no one to challenge her. Nuff said about her as she will be gone in early 2009.
Chris Mathews leans way left also(Barack sends a tinkle down my leg), but at least has those on who appose his viewpoint. I can at least respect that.
When Keith wins all 3 demos, then Keith has one that ratings battle. Hopefully that will be tomorrow.