Early Sunday Ratings: NFL, 60 Minutes, The Simpsons and Desperate Housewives

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November 3rd, 2008

I'll pay a little homage to Marc Berman, because while I don't always or perhaps even usually agree with him, I like the work ethic. Marc wrote a story for MediaWeek (a Nielsen) publication titled The CW Has Some Bright Spots, But Lingering Issues. It was mostly a fairly balanced piece that locked on to Mondays being good (for now), Tuesdays and Wednesdays being somewhat good with issues and the complete mess that is Friday and Sunday. The funny thing to me is that the same article ran in AdWeek (also a Nielsen publication) with the headline "No Wrestling, No Problem". I don't blame that on Marc (unless it was his original headline) but I found it funny that they would run the story with "lingering issues" in one publication and "no problem!" in another.

We'll take a point of way for Marc for not mentioning Supernatural at all, which is kind of surprising since he is on record as believing it is possible to communicate with the dead.

Daylight Savings Time effect? Election? Both? I dunno, but without any football overrun (Fox had the national double header game yesterday) 60 Minutes pulled a 10.0/16 in the early metered market report. Sunday Night Football led the night with an 11.9/18 share for the 8:30p-11p portion of the game, but I think that might change a bit in the fast nationals. Fox scored well with Football overrun of the NY Giants blowout of the Dallas Cowboys (at least in locations that weren't saddled with the Oakland Raiders being blown out by Atlanta) and The Simpsons' annual Treehouse of Horror drew a 7.7/12 - a season high and better than any other of the Fox animations for the night, at least in the early metered markets.

Desperate Housewives had a 10.3/16 and Brothers & Sisters a 7.2/12. The Media Rights Capital (MRC) shows on The CW hardly registered, and while both Valentine and Easy Money have now been officially canceled, I believe they each still have a couple of episodes left that have already been produced that will likely run.

We'll have the full overnight report up with viewer and demo numbers later, so check back. In the meanwhile you can read the full metered market report via Marc Berman.

Metered Market Overnight Ratings: This is normally the first available ratings information, and is based on the electronic measurement service that Nielsen provides in 56 of the nation's largest markets. In each market a sample of homes is selected to represent that individual market. Often, networks or syndicators provide metered market information as an early indicator of a program's performance. In aggregate, the 56 metered markets represent 79,890,610 homes, or 70% of all U.S. TV households. Preliminary metered market data are available as early as 8:00AM (ET). Final metered market information, reflecting line-up changes, pre-emptions and runovers, are normally available by 3:30PM (ET).

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