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Fox Schedules Two-Night Premiere for '24', and 'Secret Millionaire'

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November 3rd, 2008

According to Variety:

Jack Bauer's long-delayed seventh day finally hits the airwaves with a two-night premiere on Jan. 11 and 12.

Pre-empted last year due to the writer's strike, "24" returns for two hours on both nights before settling into its regular time period on Monday, Jan. 19 at 9 p.m.

Meanwhile, Fox also announced a December launch for alternative skein "Secret Millionaire," which bows with a two-hour preem on Wednesday, Dec. 3 at 8 p.m.

The RDF USA series, which follows moguls as they go undercover and experience how impoverished folk live, will then air weekly on both Wednesdays and Thursdays at 8 p.m. the following two weeks, leading to its finale on Thursday, Dec. 18.

"Bones" will air on Wednesdays at 9 p.m. those weeks (Dec. 10 and 17), while "Are You Smarter Than a 5th Grader?" will air Thursdays at 9 p.m. those weeks (Dec. 11 and 18). - Read the rest via Variety

Not surprised about '24', I don't think it's the first time Fox has taken the approach. Somewhat surprised about Secret Millionaire (but not surprised they weren't saving it for sweeps!). I confess that sight unseen, I believe Secret Millionaire will be a ratings dog.  It's "Oprah's Big Give" turned into unscripted drama, and lacking Oprah. Each episode they'll dump a wealthy person into some impoverished town. They'll listen to tales of woe and decide whose life they are going to change by writing someone a fat check.

Given the bad economy, will those whose biggest worry is that their 401K has been halved in the last year want to tune into something just because the tales of woe are more woeful than their own? We'll see.

Given that the whole thing will air over a period of 15 days, it's not clear to me whether Fox is burning these off, or looking for data about whether to make another installment.

 
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