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Grey's Anatomy Has Most DVR Viewers, Office Has Greatest DVR Increase

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November 3rd, 2008

For the week of October 13-19, once again ABC's Grey's Anatomy had the largest audience via DVR viewing with 3.958 million viewers via DVRs. Fox's House was second with a DVR viewing audience of 3.607 million. Rounding out the top ten for the largest DVR audiences were CSI, Heroes, Office, Fringe, Desperate Housewives, NCIS, Survivor:Gabon and Two and a Half Men.

NBC's Office had the largest percentage increase over its Live audience with a 41.6% increase after Live+7 viewing. Rounding out the top 10 for largest % increase via DVR viewing were Heroes, Fringe, House, Grey's Anatomy, Gossip Girl, Supernatural, Chuck, Smallville, and My Own Worst Enemy.

Although we have no evidence at all that DVR viewing past the airdate is meaningful to the show's advertising revenue and likely its ultimate success, we like seeing the trends regardless.

Largest Time-Shifting Audiences for Broadcast TV Shows:

Rank Programs Network Persons Live+7 (000s) Persons Live (000s) Time-shifted Audience (000s) % increase from Live to Live+7
1 GREY'S ANATOMY ABC 17,063 13,105 3,958 30.2%
2 HOUSE FOX 15,243 11,636 3,607 31.0%
3 CSI CBS 21,311 18,296 3,015 16.5%
4 HEROES NBC 10,377 7,439 2,938 39.5%
5 OFFICE NBC 9,662 6,823 2,839 41.6%
6 Fringe FOX 11,048 8,239 2,809 34.1%
7 Desperate Housewives ABC 16,902 14,111 2,791 19.8%
8 NCIS CBS 19,317 16,945 2,372 14.0%
9 SURVIVOR: GABON CBS 13,777 11,444 2,333 20.4%
10 Two and a Half Men CBS 15,672 13,656 2,016 14.8%
11 Mentalist, THE CBS 16,248 14,252 1,996 14.0%
12 CSI: MIAMI CBS 14,639 12,718 1,921 15.1%
13 MY OWN WORST ENEMY NBC 8,488 6,843 1,645 24.0%
14 Dancing with the Stars ABC 18,369 16,835 1,534 9.1%
15 BROTHERS & SISTERS ABC 10,837 9,325 1,512 16.2%
16 SNL:WKND UPDT 10/16 NBC 9,494 7,990 1,504 18.8%
17 NUMB3RS CBS 9,802 8,312 1,490 17.9%
18 BOSTON LEGAL ABC 9,097 7,617 1,480 19.4%
19 Law And Order:SVU NBC 10,647 9,172 1,475 16.1%
20 Family Guy FOX 9,938 8,472 1,466 17.3%

The absolute time-shifting audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows later on their digital video recorders (DVRs)

Greatest % Increase from Time-Shifting for Broadcast TV Shows:

Rank Programs Network Persons Live+7 (000s) Persons Live (000s) Time-shifted Audience (000s) % increase from Live to Live+7
1 OFFICE NBC 9,662 6,823 2,839 41.6%
2 HEROES NBC 10,377 7,439 2,938 39.5%
3 Fringe FOX 11,048 8,239 2,809 34.1%
4 HOUSE FOX 15,243 11,636 3,607 31.0%
5 GREY'S ANATOMY ABC 17,063 13,105 3,958 30.2%
6 Gossip Girl CW 3,704 2,885 819 28.4%
7 Supernatural CW 3,567 2,785 782 28.1%
8 CHUCK NBC 6,955 5,520 1,435 26.0%
9 Smallville CW 4,729 3,791 938 24.7%
10 MY OWN WORST ENEMY NBC 8,488 6,843 1,645 24.0%
11 LIFE NBC 6,766 5,559 1,207 21.7%
12 One Tree Hill CW 3,824 3,157 667 21.1%
13 PUSHING DAISIES ABC 6,840 5,666 1,174 20.7%
14 SURVIVOR: GABON CBS 13,777 11,444 2,333 20.4%
15 Desperate Housewives ABC 16,902 14,111 2,791 19.8%
16 BOSTON LEGAL ABC 9,097 7,617 1,480 19.4%
17 MY NAME IS EARL NBC 7,426 6,218 1,208 19.4%
18 SNL:WKND UPDT 10/16 NBC 9,494 7,990 1,504 18.8%
19 THE GAME CW 2,022 1,709 313 18.3%
20 LIFE ON MARS ABC 9,319 7,880 1,439 18.3%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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