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Updated Sunday Ratings: Best Numbers for The Simpsons Since January 2004

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November 3rd, 2008

Scoreboard NBC ABC CBS FOX Uni CW
Total Viewers (million) 12.04 11.27 11.19 10.74 3.56 .75
Rating/Share: Adults 18-49 4.5/11 3.9/9 2.6/6 4.9/12 1.5/4 0.2/0
Rating/Share: Adults 18-34 4.0/11 3.0/8 1.6/4 5.7/15 1.5/4 0.2/1

I'll get the 18-34 and Univision information added in a bit, but wanted to go ahead and get something posted. Now added.

Update: I should've added this blurb from Fox regarding last night's The Simpson numbers. My focus on being as fast as possible often gets the best of me:

On Sunday FOX's annual Treehouse of Horror episode of THE Simpsons impressed with a 6.2/15 among Adults 18-49. This is THE Simpsons highest-rated episode in almost five years among Adults 18-49 (since 1/11/04, excluding the post-Super Bowl telecast on 2/6/05) and in Total Viewers (since 2/22/04, also excluding the post-SB telecast.) THE Simpsons won its half hour among Adults 18-49, Total Viewers, Adults 18-34/25-54, Teens and virtually all key demos. THE Simpsons is projected to be the highest rated program of the night among Adults 18-49, outperforming NBC's Sunday Night Football.

I'm still not sure what to make of 60 Minutes doing so well without any football overrun. I'm sticking with the Daylights Savings Time theory. A Sunday night of mixed leadership with football-fueled NBC number one in total viewers but fourth place (in viewers) Fox number one among 18-49 year olds with its animated lineup. The Simpsons scored over a 6.0 in the 18-49 demo, something I had not seen in a long while.

CBS did fine in total viewers, but Sunday nights without football overrun showcase the older skewing nature of the network. But, despite this showcasing, through last week CBS has been the number one network among 18-49 year olds so far this season. Amazing Race hit its season low numbers though when it came to household rating.

The Sunday Night Football contest between the Indianapolis Colts and the New England Patriots scored 14.22 million, even though the Tom Brady vs. Peyton Manning contest envisioned when it was put on the schedule turned out to be Matt Cassel vs. Peyton Manning. The game performed significantly better than the Seattle Seahawks vs. Tampa Bay Bucaneers matchup two weeks ago.

While Desperate Housewives isn't what it used to be, it still is strong for ABC, especially in the 18-49 demo and it improved slightly versus last week's numbers, both in total viewers and the demo.

Full details:

Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
FOX Football Overrun Giants/ Cowboys 15.68 6.1/16 5.7/18
CBS 60 Minutes 14.37 2.7/7 1.7/5
ABC NASCAR Overrun 8.72 2.7/7 1.6/5
NBC Football Night in America 6.84 2.5/7 1.9/6
UNI Hora Pico 2.81 1.2/3 1.3/4
CW In Harms Way 0.84 .2/1 0.3/1
FOX The OT 10.52 4.3/11 4.1/12
ABC America's Funniest Home Videos 6.95 2.2/6 1.7/5
FOX The Simpsons 12.48 6.2/15 7..3/20
ABC Extreme Makeover: Home Edition 11.69 3.8/9 2.9/7
NBC Football Night in America 11.54 4.1/10 3.4/9
CBS The Amazing Race 9.76 2.8/7 1.8/5
UNI Show de los Seunos 3.85 1.6/4 1.5/4
CW Valentine 0.77 0.2/1 0.2/1
NBC Sunday Night Football 14.22 5.3/13
FOX King of the Hill 8.60 4.3/10 5.2/14
ABC Desperate Housewives 15.83 5.8/13 4.8/11
CBS Cold Case 11.64 2.6/6 1.5/4
FOX Family Guy 9.97 5.0/11 6.4/16
UNI Show de los Seunos 4.01 1.7/4 1.7/4
CW Easy Money 0.65 0.2/0 0.2/0
FOX American Dad 7.20 3.7/8 4.8/12
ABC Brothers & Sisters 9.72 3.4/9 2.6/7
CBS The Unit 8.97 2.3/6 1.5/4
UNI Show de los Seunos 3.58 1.5/4 1.6/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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