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|---|---|---|---|---|---|---|
| Total Viewers (million) | 12.04 | 11.27 | 11.19 | 10.74 | 3.56 | .75 |
| Rating/Share: Adults 18-49 | 4.5/11 | 3.9/9 | 2.6/6 | 4.9/12 | 1.5/4 | 0.2/0 |
| Rating/Share: Adults 18-34 | 4.0/11 | 3.0/8 | 1.6/4 | 5.7/15 | 1.5/4 | 0.2/1 |
I'll get the 18-34 and Univision information added in a bit, but wanted to go ahead and get something posted. Now added.
Update: I should've added this blurb from Fox regarding last night's The Simpson numbers. My focus on being as fast as possible often gets the best of me:
On Sunday FOX's annual Treehouse of Horror episode of THE Simpsons impressed with a 6.2/15 among Adults 18-49. This is THE Simpsons highest-rated episode in almost five years among Adults 18-49 (since 1/11/04, excluding the post-Super Bowl telecast on 2/6/05) and in Total Viewers (since 2/22/04, also excluding the post-SB telecast.) THE Simpsons won its half hour among Adults 18-49, Total Viewers, Adults 18-34/25-54, Teens and virtually all key demos. THE Simpsons is projected to be the highest rated program of the night among Adults 18-49, outperforming NBC's Sunday Night Football.
I'm still not sure what to make of 60 Minutes doing so well without any football overrun. I'm sticking with the Daylights Savings Time theory. A Sunday night of mixed leadership with football-fueled NBC number one in total viewers but fourth place (in viewers) Fox number one among 18-49 year olds with its animated lineup. The Simpsons scored over a 6.0 in the 18-49 demo, something I had not seen in a long while.
CBS did fine in total viewers, but Sunday nights without football overrun showcase the older skewing nature of the network. But, despite this showcasing, through last week CBS has been the number one network among 18-49 year olds so far this season. Amazing Race hit its season low numbers though when it came to household rating.
The Sunday Night Football contest between the Indianapolis Colts and the New England Patriots scored 14.22 million, even though the Tom Brady vs. Peyton Manning contest envisioned when it was put on the schedule turned out to be Matt Cassel vs. Peyton Manning. The game performed significantly better than the Seattle Seahawks vs. Tampa Bay Bucaneers matchup two weeks ago.
While Desperate Housewives isn't what it used to be, it still is strong for ABC, especially in the 18-49 demo and it improved slightly versus last week's numbers, both in total viewers and the demo.
Full details:
| Net | Show | Viewers (Millons) | 18-49 Rating/Share | 18-34 Rating/Share |
| FOX | Football Overrun Giants/ Cowboys | 15.68 | 6.1/16 | 5.7/18 |
| CBS | 60 Minutes | 14.37 | 2.7/7 | 1.7/5 |
| ABC | NASCAR Overrun | 8.72 | 2.7/7 | 1.6/5 |
| NBC | Football Night in America | 6.84 | 2.5/7 | 1.9/6 |
| UNI | Hora Pico | 2.81 | 1.2/3 | 1.3/4 |
| CW | In Harms Way | 0.84 | .2/1 | 0.3/1 |
| FOX | The OT | 10.52 | 4.3/11 | 4.1/12 |
| ABC | America's Funniest Home Videos | 6.95 | 2.2/6 | 1.7/5 |
| FOX | The Simpsons | 12.48 | 6.2/15 | 7..3/20 |
| ABC | Extreme Makeover: Home Edition | 11.69 | 3.8/9 | 2.9/7 |
| NBC | Football Night in America | 11.54 | 4.1/10 | 3.4/9 |
| CBS | The Amazing Race | 9.76 | 2.8/7 | 1.8/5 |
| UNI | Show de los Seunos | 3.85 | 1.6/4 | 1.5/4 |
| CW | Valentine | 0.77 | 0.2/1 | 0.2/1 |
| NBC | Sunday Night Football | 14.22 | 5.3/13 | |
| FOX | King of the Hill | 8.60 | 4.3/10 | 5.2/14 |
| ABC | Desperate Housewives | 15.83 | 5.8/13 | 4.8/11 |
| CBS | Cold Case | 11.64 | 2.6/6 | 1.5/4 |
| FOX | Family Guy | 9.97 | 5.0/11 | 6.4/16 |
| UNI | Show de los Seunos | 4.01 | 1.7/4 | 1.7/4 |
| CW | Easy Money | 0.65 | 0.2/0 | 0.2/0 |
| FOX | American Dad | 7.20 | 3.7/8 | 4.8/12 |
| ABC | Brothers & Sisters | 9.72 | 3.4/9 | 2.6/7 |
| CBS | The Unit | 8.97 | 2.3/6 | 1.5/4 |
| UNI | Show de los Seunos | 3.58 | 1.5/4 | 1.6/4 |
Shows are sorted by viewers in each time slot.
Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.












Great numbers for the Simpsons. Amazing how many viewers King of the Hill sheds,
So DH should come in over 16 million in finales, right? It posted 15.63 last week and ended up at 15.95.
D, no idea. I’m not sure how the NASCAR overrun played out and whether everything was back on track at 7:30.
Mike, Fox animations all do well in the demos, especially 18-34. King of the Hill was beaten in that demo for the night only by The Simpsons and Family Guy.
The demos for CBS are almost funny. Sunday is so old-skewing for them. They must be happy with viewers numbers, though. Brothers and Sisters does an increasingly poor job of holding it’s housewives lead-in. I wonder if abc is pondering a springtime move. It would not surprise me to see it happen.
Well, the CW shows held up in repeats at just about the exact same levels as originals. Not that that says very much, but still.
Brothers and Sisters is a terrific program that has shed around 3 million viewers from last season. Almost every show has shown erosion year over year!
Julia, it perhaps says that CWs shows will not drop below that threshold no matter what they air.
Um, okay so KOTH has better viewers and demo than American Dad, yet it was canceled? WTF?
I’m with the Daylight Savings Time end explanation of the 60 Minutes boost too. I checked to see if CBS might have had a good football game that pushed almost to 7pm Eastern, but I think Miami/Denver was the only late CBS game and I can’t believe that did big numbers.
Kyle, KOTH will still air new episodes until reportedly sometime during the 2009-10 season. Our guess is that factors other than simple show economics lead to Fox’s decision.
I love how the Race is now surrounded by shows that do much worse in the key demographic. It’s also in a timeslot that helps it draw in far more viewers than it would on any other night. Glad CBS took a chance last fall to bring it back for TAR12 and it looks like this pony will be able to run alongside dinosaurs such as Survivor & American Idol for at least a little while longer.
I’m pretty sure Valentine was a new episode last night, I hadn’t seen it before anyway.
Rhuw, thanks for the heads up. Our info definitely said repeat, but that’s the kind of error that has happened before with our data.
the article says the simpons got a 6.0 in the i guess new “18-48″ demo lol.
haha Dave, just an honest typo. I wouldn’t deliberately try to short Bill and myself out of that last year in the demo.
Rhuw, thanks — I took the (R) status out. Wiki, and the show web sites themselves seem to indicate that all three were new last night. Plus, with Easy Money and Valentine’s production ceased with new episodes remaining, I can’t imagine why they wouldn’t have burned them up.
valentine was a repeat of episode 2
and putting the (R) status back in… I guess the reason not to burn the couple of new episodes up is it give them more time for “what’s to come”
just read an interview with seth mcfarland and in it he says american dad beats the simpsons regularly… is that true? joking? a misquote? i don’t remember seeing american dad doing better but is it winning in some demo?
Tom, Mcfarland’s FAMILY GUY regularly beats The Simpsons in the 18-34 and 18-49 demos (not last night though). As for American Dad, there might be *some* demo it beats the Simpsons regularly in, but i’m not familiar with it.