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CBS MAKES IT FIVE STRAIGHT WEEKLY WINS

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Written By

November 4th, 2008

via CBS press release:

 

Network Is Also First in Adults 25-54

  

"CSI" Is the Week's Top Scripted Program and Remains the Number One

Series of the Season

 

CBS Wins Its Fourth Consecutive Thursday in all Key Measures

  

Freshman Hit "The Mentalist" Continues to Reign in the Top 10 Posting Season High Deliveries

  

It's a Halloween Treat as CBS Brews Up its Largest Friday Audience

Since Last April

  

"NCIS" Tops on Tuesday While a Special Rebroadcast is Friday's Number One Program

  

"Numb3rs" Posts its Best Viewer Delivery Since  Spring 2007

  

"48 Hours Mystery" Uncovers its Largest Audience in a Year

            CBS won its fifth consecutive week of the season in viewers and also placed first in adults 25-54 (tie) led by CSI, the week's top scripted program (#2 overall to the fifth and final game of the World Series), according to Nielsen live plus same day ratings for the week ending Nov. 2, week six of the 2008-2009 television season.

 

            The week also saw NCIS place in the Top 5 for the sixth straight week and freshman hit THE Mentalist post season high deliveries in all key measures and finish among the Top 10 programs for the fifth straight broadcast.

 

            For the week in viewers:  CBS (11.38m), ABC (10.14m), FOX (9.53m) and NBC (7.53m).  Season-to-date, CBS is first in viewers (11.72m), ahead of ABC (10.44m), FOX (8.56m) and NBC (7.67m). 

 

            For the week in households:  CBS (7.2/12), ABC (6.4/10), FOX (5.8/09) and NBC (4.8/08).  Season-to-date in households, CBS is first (7.4/12) ahead ABC (6.7/11), FOX (5.3/08) and NBC (4.8/08). 

            For the week in key demographics, CBS was tied for first in adults 25-54 (3.8/09, with both ABC and FOX) and averaged a 2.8/08 in adults 18-49.  Season-to-date, CBS is first in both adults 25-54 and adults 18-49.    

 

CBS's Weekly Highlights:

  

-- Tuesday, CBS was first in households (9.7/15), viewers (15.18m), adults 25-54 (4.7/11) and second in adults 18-49 (3.4/09).  This was CBS's best adults 25-54 since Sept. 23, 2008 (premiere week Tuesday), adults 18-49 performance since Dec. 4, 2007 and second best households and viewers deliveries of the season.  CBS has won all six Tuesdays this season in viewers. 

 

? NCIS won its time period in households (10.8/16), viewers (17.26m), placed second in adults 25-54 (5.0/12) and tied for second in adults 18-49 (3.4/09, with ABC). 

  

? THE Mentalist won its time period in adults 25-54 (5.4/12), tied for first in adults 18-49 (3.9/09, with ABC) and placed second in households (10.1/15) and viewers (16.07m).  THE Mentalist has finished first in its time slot in adults 25-54 for the fourth consecutive week.  THE Mentalist posted series highs in households, viewers, adults 25-54 and adults 18-49.  Compared to last week, THE MENTALIST was up +5% in households (from 9.6/14), +13% in adults 25-54 (from 4.8/11), +15% in adults 18-49 (from 3.4/09) and added +790,000 viewers (from 15.28m, +5%). 

  

? WITHOUT A TRACE won its time period in households (8.1/13), viewers (12.19m), tied for first in adults 25-54 (3.9/10, with NBC) and finished second in adults 18-49 (2.9/08).  WITHOUT A TRACE delivered its best Tuesday ratings in adults 25-54 and adults 18-49 this season and its fourth consecutive time period win among viewers.  WITHOUT A TRACE was up +5% in both households (from 7.7/13) and adults 25-54 (from 3.7/09), +12% in adults 18-49 (from 2.6/07) and added +560,000 viewers (from 11.63m, +5%) compared to last week. 

  

? CSI: NY won its time slot in households (8.9/15), viewers (13.75m), adults 25-54 (4.5/11) and was second behind FOX's World Series post-game coverage in adults 18-49 (3.3/09).

 

-- Thursday, CBS was first in households (9.0/15), viewers (14.50m), adults 25-54 (5.2/13) and adults 18-49 (3.9/11).   This is CBS's fourth consecutive Thursday night win in these measures. 

 

? SURVIVOR: GABON was first in households (7.7/13), viewers (13.02m), adults 25-54 (5.3/14) and adults 18-49 (4.1/12).  SURVIVOR: GABON has won its time period for five consecutive weeks in households, viewers, adults 25-54 and adults 18-49. 

  

? CSI: CRIME SCENE INVESTIGATION won its time period for the fourth consecutive week in households (11.7/18), viewers (19.10m) and adults 25-54 (6.6/15).  CSI was second in adults 18-49 (4.8/12). 

  

? ELEVENTH HOUR was first in households (7.5/13), viewers (11.25m), second in adults 25-54 (3.7/09) and adults 18-49 (2.8/08). 

 

-- CBS was first Friday in households (6.7/13), viewers (10.45m), adults 25-54 (3.3/10) and adults 18-49 (2.2/08).  This is CBS's fifth straight Friday win in households, viewers, adults 25-54 and adults 18-49.  CBS scored its best households delivery since Feb. 23, 2007, best viewers total since April 4, 2007, best adults 25-54 delivery since March 28, 2008 and matched the season high delivery of adults 18-49. 

  

? GHOST WHISPERER was first in households (6.1/12), viewers (9.40m), adults 25-54 (3.2/11) and adults 18-49 (2.2/08).  GHOST WHISPERER has won its time period every week this season in these measures. 

  

? NCIS FRIDAY 9:00 PM SPECIAL (R) (S) was first in households (7.2/13), viewers (11.24m), adults 25-54 (3.3/10) and adults 18-49 (2.2/08).  This is the time period's best delivery in both households and viewers since January 5, 2007 ("Close to Home") and in both adults 25-54 and adults 18-49 since March 28, 2008 (NCAA Men's College Basketball). 

  

? NUMB3RS won its time period in households (6.9/13), viewers (10.72m), adults 25-54 (3.3/09) and adults 18-49 (2.3/07).  NUMB3RS has finished first every week this season in households, viewers, adults 25-54 and adults 18-49.  This is NUMB3RS best delivery in households since March 30, 2007, in viewers since April 6, 2007, in adults 25-54 since May 2, 2008 and matches this season's best delivery in adults 18-49. 

  

? 48 Hours Mystery was second in households (5.2/09), viewers (7.57m), adults 25-54 (2.3/06) and adults 18-49 (1.7/05) behind ABC's college football.  This is 48 HOURS MYSTERY's best delivery in households since November 10, 2007, best viewers total since October 27, 2007 and the second highest adults 25-54 and adults 18-49 deliveries this season.  Compared to last week, 48 Hours Mystery was up +18% in households (from 4.4/08), +35% in adults 25-54 (from 1.7/05), +31% in adults 18-49 (from 1.3/04) and added +1.42m viewers (from 6.15m, +23%). 

  

? 60 Minutes was second in households (9.1/14), viewers (14.32m), adults 25-54 (3.7/09) and adults 18-49 (2.7/07) behind FOX's late running football coverage.  Compared to last week, 60 Minutes was up +7% in households (from 8.5/14), +19% in adults 25-54 (from 3.1/08), +23% in adults 18-49 (from 2.2/06) and added +1.50m viewers (from 12.82m, +12%). 

 

            CBS top programs of the week: #2 CSI: CRIME SCENE INVESTIGATION (an average of 19.10m viewers), #5 NCIS (17.26m), #7 THE MENTALIST (16.07m), #10 60 Minutes (14.32m), #11 Criminal Minds (13.97m), #12 CSI: NY (13.75m), #15 SURVIVOR: GABON (13.02m), #18 WITHOUT A TRACE (12.19m), #21 Two and a Half Men (R) (11.88m), #22 COLD CASE (11.66m), #25 ELEVENTH HOUR (11.25m), #26 NCIS FRIDAY 9:00 PM SPECIAL (R) (S) (11.24m), #27 NUMB3RS (10.72m) and #28 CSI MIAMI (R) (10.59m).

 

Editors Note:  Last year's comparable week included first-run programming on Monday, 85 minutes of late running college football on Saturday and nearly 30 minutes of Patriots-Colts run over on Sunday.

  

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #06 of 2008-09 Season (ending: 11/02/08)

 

                        2008-09                       2007-08                       HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.2       12                    7.8       13                    -8%

NBC                4.8       8                      5.0       8                      -4%

ABC                6.4       10                    7.4       12                    -14%

FOX                5.8       9                      4.3       7                      +35%

                                                                       

                                                                                               

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 11,384                         12,346                         -8%

NBC                7,529                           7,982                           -6%

ABC                10,140                         11,348                         -11%

FOX                9,527                           7,015                           +36%

                                                                                                                                               

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.8       9                      4.5       11                    -16%

NBC                3.1       8                      3.3       8                      -6%

ABC                3.8       9                      4.2       11                    -10%

FOX                3.8       9                      2.8       7                      +36%

                                                                                               

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.8       8                      3.6       10                    -22%

NBC                2.8       7                      3.0       8                      -7%

ABC                3.1       8                      3.6       10                    -14%

FOX                3.4       9                      2.7       7                      +26%

                                                                                                                                   

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 1.7       5                      2.5       7                      -32%

NBC                2.4       7                      2.8       8                      -14%

ABC                2.4       7                      2.8       8                      -14%

FOX                3.2       10                    2.7       8                      +19%

                                                                                                                                   

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                        

                                                                                               

SEASON-TO-DATE RATINGS REPORT (09/22/08-11/02/08)                                                                                           

                        2008-09                       2007-08                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.4       12                    7.8       13                    -5%

NBC                4.8       8                      5.6       9                      -14%

ABC                6.7       11                    7.7       13                    -13%

FOX                5.3       8                      6.0       10                    -12%

                                                                                                                                   

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 11,721                         12,340                         -5%

NBC                7,666                           8,915                           -14%

ABC                10,440                         11,724                         -11%

FOX                8,559                           9,621                           -11%

                                                                                                                                   

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.2       10                    4.6       11                    -9%

NBC                3.3       8                      3.9       10                    -15%

ABC                3.9       10                    4.6       11                    -15%

FOX                3.5       8                      3.8       9                      -8%

                                                                                                                                   

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.3       9                      3.6       10                    -8%

NBC                2.9       8                      3.5       9                      -17%

ABC                3.2       9                      3.9       11                    -18%

FOX                3.1       8                      3.5       9                      -11%

                                                                                                                                   

 

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.1       6                      2.5       7                      -16%

NBC                2.6       8                      3.1       9                      -16%

ABC                2.6       8                      3.2       9                      -19%

FOX                2.9       9                      3.2       10                    -9%

                                               

National Nielsen Rank for Demographic: PER2+    for    10/27/2008  -  11/2/2008                                          

 

                                                                                                            Persons 2+ (000)

1.         FOX World Series Game 5 CCL   Phillies vs Rays       (S)       FOX    19844

2.         CSI                                                                                          CBS     19098

3.         Dancing with the Stars                                                            ABC    18876

4.         Dancing with the Stars Results                                                ABC    17445

5.         NCIS                                                                                       CBS     17258

6.         NBC Sunday Night Football             Patriots vs Colts               NBC    16741

7.         THE MENTALIST                                                                  CBS     16073

8.         Desperate Housewives                                                 ABC    15933

9.         Grey's Anatomy-Thursday 9:00 PM                                          ABC    15319

10.       60 Minutes                                                                          CBS     14322

11.       Criminal Minds                                                               CBS     13966

12.       CSI: NY                                                                                  CBS     13754

13.       House                                                                                      FOX    13498

14.       FOX World Series Game 5              Phillies vs Rays     (S)       FOX    13237

15.       SURVIVOR: GABON                                                 CBS     13015

16.       Simpsons                                                                                  FOX    12397

17.       Saturday Night Football            Texas vs Texas Tech                ABC    12204

18.       WITHOUT A TRACE                                                 CBS     12192

19.       FOX World Series Game 5 Conclusion Pre-game         (S)       FOX    12080

20.       Sunday Night NFL Pre-Kick                                                    NBC    12025

 

                                               

National Nielsen Rank for Demographic: A25-54    for    10/27/2008  -  11/2/2008                                         

 

                                                                                                            Adults 25-54 Rating

1.         FOX World Series Game 5 CCL   Phillies vs Rays       (S)       FOX    7.3

2.         NBC Sunday Night Football            Patriots vs Colts                NBC    6.9

3.         Desperate Housewives                                                 ABC    6.7

4.         CSI                                                                                          CBS     6.6

5.         Grey's Anatomy-Thursday 9:00 PM                                          ABC    6.4

6.         House                                                                                      FOX    5.9

7.         Simpsons                                                                                  FOX    5.7

8.         Dancing with the Stars                                                            ABC    5.5

9.         THE MENTALIST                                                                  CBS     5.4

10.       SURVIVOR: GABON                                                 CBS     5.3

10.       Dancing with the Stars Results                                                ABC    5.3

12.       NCIS                                                                                       CBS     5.0

13.       Two and a Half Men                                         (R)       CBS     4.9

13.       Sunday Night NFL Pre-Kick                                                    NBC    4.9

13.       The OT                                                                                    FOX    4.9

16.       Saturday Night Football            Texas vs Texas Tech                ABC    4.8

17.       Office                                                                                       NBC    4.7

17.       Criminal Minds                                                               CBS     4.7

17.       FOX World Series Game 5              Phillies vs Rays     (S)       FOX    4.7

20.       Extreme Makeover: Home Edition-8:00 PM                             ABC    4.6

 

 

National Nielsen Rank for Demographic: A18-49    for    10/27/2008  -  11/2/2008                                         

 

                                                                                                            Adults 18-49 Rating

1.         FOX World Series Game 5 CCL   Phillies vs Rays       (S)       FOX    6.2

1.         NBC Sunday Night Football            Patriots vs Colts                NBC    6.2

1.         Simpsons                                                                                  FOX    6.2

4.         Desperate Housewives                                                 ABC    5.8

5.         Grey's Anatomy-Thursday 9:00 PM                                          ABC    5.7

6.         House                                                                                      FOX    5.4

7.         Family Guy                                                                               FOX    5.1

8.         Office                                                                                       NBC    4.8

8.         CSI                                                                                          CBS     4.8

10.       The OT                                                                                    FOX    4.4

10.       Saturday Night Football            Texas vs Texas Tech                ABC    4.4

12.       King Of The Hill                                                                       FOX    4.2

12.       Dancing with the Stars                                                            ABC    4.2

12.       Sunday Night NFL Pre-Kick                                                    NBC    4.2

15.       30 Rock                                                                       (P)       NBC    4.1

15.       SURVIVOR: GABON                                                 CBS     4.1

17.       FOX World Series Game 5              Phillies vs Rays     (S)       FOX    4.0

18.       Dancing With The Stars Results                                                ABC    3.9

18.       Heroes                                                                                     NBC    3.9

18.       THE MENTALIST                                                                  CBS     3.9

18.       Extreme Makeover: Home Edition-8:00 PM                             ABC    3.9

 
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