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Monday: SNL Special Leads NBC to Demo Win; Sarah Connor Sinking

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November 4th, 2008

Scoreboard ABC NBC CBS FOX Uni CW
Total Viewers (million) 12.70 11.93 11.00 5.20 4.33 3.09
Rating/Share: Adults 18-49 3.1/7 4.4/10 3.8/9 2.1/5 1.7/4 1.7/4
Rating/Share: Adults 18-34 2.0/5 3.9/10 2.6/7 1.8/4 1.8/5 2.5/6

ABC led in total viewers, though the Monday airing was at series lows. NBC easily won both the 18-49 and 18-34 age demographics with strong numbers from Saturday Night Live: Presidential Bash 2008. Things were not so rosy for Fox...

Daylight Saving Time might have helped The Big Bang Theory, but it did not help our friends at Terminator: The Sarah Connor Chronicles. TSCC pulled in 5.16 million viewers. Two weeks ago, it had 5.34 million in the overnights. The show did not air last Monday due to the World Series. The end of DST may have helped The Big Bang Theory which hauled in nearly 10 million (9.73) and had very good numbers in the demos. I know a lot of people will say "But TSCC has to run against Monday Night Football (a bad loss for my Redskins) ", but so does everything else at 8pm and The Big Bang Theory/How I Met Your Mother combo netted their best results of the season.

Dancing with the Stars still had the most viewers of any show, but according to what we read it was the program's lowest regular performance show (dancing, not results) and off 11% from its season averages.

Too bad for NBC that the election isn't all the time and that Deal or No Deal is the regular programming. Deal's 200th episode was a yawner ratings-wise, but the Saturday Night Live: Presidential Bash 2008 could overcome even that, averaging a 5.6 rating among 18-49 year olds and easily winning the night in the demo for NBC.

Up against stiffer competition from NBC, CBS was down from its usual pace (and last week) from 9pm-11pm. Samantha Who? again beat Worst Week in total viewers (though this lead may evaporate when the minute or two of DWTS is taken out of Samantha's numbers in the finals) but Worse Week still had the edge in the demo. Here are last week's overnight numbers if you want to do any week-to-week comparisons.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 ABC Dancing with the Stars 16.99 3.9/9 2.5/6
CBS The Big Bang Theory 9.90 3.8/10 3.0/8
NBC Deal or No Deal 7.08 2.0/5 1.6/4
FOX Terminator: The Sarah Connor Chronicles 5.16 2.0/5 1.6/4
UNI Cuidado con el Angel 4.96 1.9/5 2.1/5
CW Gossip Girl 3.16 1.7/4 2.4/6
8:30 CBS How I Met Your Mother 9.56 4.1/10 2.6/7
9:00 ABC Dancing with the Stars 18.06 4.2/9 2.6/6
NBC Saturday Night Live Presidential Bash 2008 15.40 5.9/13 5.3/13
CBS Two and a Half Men 12.80 4.6/10 3.0/7
FOX Prison Break 5.24 2.1/5 2.0/5
UNI Fuego en la Sangre 5.17 2.0/5 2.1/5
CW One Tree Hill 3.02 1.7/4 2.5/6
9:30 ABC Samantha Who? 9.71 2.7/6 1.9/5
CBS Worst Week 8.40 2.7/6 1.8/4
10:00 NBC Saturday Night Live Presidential Bash 2008 13.31 5.5/13 4.8/13
CBS CSI: Miami 12.67 3.6/9 2.2/6
ABC Boston Legal 7.22 2.1/5 1.4/4
UNI Cristina 2.86 1.2/3 1.2/3

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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