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Cable News Ratings for Election Night, November 4

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November 5th, 2008

Live + Same Day Cable News Daily Ratings for November 4, 2008

P2+ Total Day
FNC – 3,345,000 viewers
CNN –4,491,000 viewers
MSNBC –2,368,000 viewers
CNBC – 375,000 viewers
HLN – 413,000 viewers

P2+ Prime Time
FNC – 9,044,000 viewers
CNN –12,304,000 viewers
MSNBC—5,889,000 viewers
CNBC –391,000 viewers
HLN – 595,000 viewers

25-54 Total Day
FNC – 1,315,000 viewers
CNN –2,158,000 viewers
MSNBC – 1,094,000 viewers
CNBC –120,000 viewers
HLN- 192,000 viewers

25-54 Prime Time
FNC – 3,925,000 viewers
CNN – 5,820,000 viewers
MSNBC –2,663,000 viewers
CNBC – 149,000 viewers
HLN – 252,000 viewers

35-64 Total Day
FNC – 1,641,000 viewers
CNN – 2,133,000 viewers
MSNBC – 1,187,000 viewers
CNBC – 190,000 viewers
HLN – 203,000 viewers

35-64 Prime Time
FNC – 4,421,000 viewers
CNN – 5,669,000 viewers
MSNBC –2,877,000 viewers
CNBC – 199,000 viewers
HLN --316,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,600,000 viewers (556,000) (905,000)
American Morning- 1,073,000 viewers (491,000) (642,000)
Morning Joe- 839,000 viewers (401,000) (507,000)
Squawk Box- 316,000 viewers (106,000) (195,000)
Morning Express w/ Meade- 326,000 viewers (184,000) (181,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 4,909,000 viewers (1,630,000) (2,250,000)
Situation Room- 5,443,000 viewers (2,451,000) (2,501,000)
MSNBC Special Coverage- 2,921,000 viewers (1,412,000) (1,573,000)
Mad Money– 305,000 viewers (77,000) (138,000)
Prime News-598,000 viewers (306,000) (297,000)

7PM - P2+ (25-54) (35-64)
America’s Election HQ– 7,250,000 viewers (2,663,000) (3,460,000)
Election Night 08– 8,522,000 viewers (3,984,000) (3,974,000)
MSNBC Special Coverage —4,124,000 viewers (1,933,000) (2,233,000)
**2008 Pres Election Night (7PM-1AM)—390,000 viewers (158,000) (198,000)
Issues– 456,000 viewers (198,000) (215,000)

8PM - P2+ (25-54) (35-64)
America’s Election HQ —9,322,000 viewers (3,861,000) (4,595,000)
Election Night 08—11,299,000 viewers (5,260,000) (5,271,000)
MSNBC Special Coverage - 5,227,000 viewers (2,330,000) (2,559,000)
Nancy Grace –833,000 viewers (301,000) (406,000)

9 PM - P2+ (25-54) (35-64)
America’s Election HQ —9,454,000 viewers (4,164,000) (4,670,000)
Election Night 08—13,172,000 viewers (6,181,000) (5,943,000)
MSNBC Special Coverage —6,090,000 viewers (2,790,000) (3,001,000)
Lou Dobbs- 479,000 viewers (213,000) (254,000)

10 PM P2+ (25-54) (35-64)
America’s Election HQ —8,304,000 viewers (3,739,000) (3,955,000)
Election Night 08–12,409,000 viewers (6,013,000) (5,788,000)
MSNBC Special Coverage —6,349,000 viewers (2,867,000) (3,071,000)
Nancy Grace –483,000 viewers (242,000) (284,000)

11 PM P2+ (25-54) (35-64)
America’s Election HQ--6,839,000 viewers (3,136,000) (3,407,000)
Election Night 08—15,209,000 viewers (7,759,000) (7,066,000)
MSNBC Special Coverage –7,453,000 viewers (3,322,000) (3,404,000)
Showbiz Tonight– 252,000 viewers (99,000) (106,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC:        95.13 million HHs
FNC:           94.55 million HHs
MSNBC:      91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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