Saturday Night Football and College Football Primetime Lead ABC and ESPN College Football Audience Increases

Categories: Network TV Press Releases

Written By

November 5th, 2008

via ESPN press release:


Texas at Texas Tech ABC’s Fifth Most-Viewed Regular-Season Game Ever

ESPN is posting significant audience increases for its college football game coverage on ABC and ESPN over last year through the same point, led by theSaturday Night Football series on ABC and the weekly ESPN College Football Primetime.

ABC and Saturday Night Football Presented by Southwest Airlines

ESPN on ABC’s Saturday Night Football – the only weekly prime time college football series on broadcast television -- is averaging 5,444,000 households, based on a 4.8 rating through November 1, marking increases of 33 percent (vs. 4,097,000) and 33 percent (vs. 3.6) over last year at the same point.  Additional highlights:

  • The 39-33 Texas Tech victory over then-#1 Texas averaged a 8,590,000 households based on a 7.5 rating, making it the network’s fifth most-viewed regular-season college football game (and the seventh-highest rated) ever.  It is the most viewed and highest rated game this year.
  • The game is also the most viewed and highest rated Saturday Night Footballtelecast since November 25, 2006 – a 10,048,000 households and a 9.0 rating for a 44-24 USC victory over Notre Dame.
  • For the second consecutive week, the Saturday Night Football matchup propelled ABC to win the night in households.  In addition, ABC won the night in key demographics, including adult 18-34, 18-49 and 25-54.

Overall, college football on ABC is averaging 4,608,000 households and a 4.0 rating, marking increases of 14 percent (vs. 4,040,000) and 11 percent (vs. 3.6) over last year.

ESPN and College Football Primetime

ESPN’s College Football Primetime is averaging 2,591,000 households, based on a 2.7 rating through November 1, marking increases of 9 percent (vs. 2,369,000) and 8 percent (vs. 2.5) over last year at the same point. 

Overall, ESPN is averaging 2,020,000 households and a 2.1 rating for its college football coverage, marking increases of 2 percent in households (vs. 1,973,000) and 5 percent in ratings (vs. 2.0) over last year.

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