via NBCU press release:
Series Scares Up Strongest Numbers In All Key Demos
SCI FI Orders 9 More Episodes to Air in Spring 2009
New York, NY – November 5, 2008 – Scare Tactics, hosted by Tracy Morgan, delivered its best-ever full-season for the series on all measures for its third season (July – November 2008) on SCI FI Channel. The frighteningly funny hidden camera show averaged a 1.1 HH reaching more than 1.54 million total viewers (P2+). Compared to Scare Tactics season 2 (March-December 2004) this is up +22% in HH ratings +49% in total viewers (P2+). The series experienced increases season-to-season in all key demos with 856,000 Adults 18 – 49 (+31%) and 851,000 Adults 25 –54 (+39%). SCI FI has ordered 9 more episodes of the series to air in spring 2009.
Set up by friends and loved ones, unsuspecting victims are placed into elaborately staged scary situations involving movie-style special effects and makeup. The horror hoaxes are skillfully designed to tap into the wildest fears of the prank's prey. Viewers laugh along to the hilarious reactions of the show's "stars" as they are caught off guard and on camera. Scott Hallock and Kevin Healey of Hallock Healey Entertainment are the executive producers and creators of Scare Tactics.
SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com <http://www.scifi.com>) and magazine. Launched in 1992, and currently in 93 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.