Early Wednesday Ratings: On 'Life' Support

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November 6th, 2008

Pushing Daisies Got a Wednesday night off. Private Practice with a 6.4/10 (household rating/share) and Dirty Sexy Money (4.7/8) performed pretty much as expected in the early metered market numbers. The New Adventures of Old Christine (4.4/7) and Gary Unmarried (4.2/5) were also noticeably down from the last time they aired on a normal schedule. No Daylight Saving Time boost for them - two weeks ago Christine had a 5.0/8 and Gary a 5.1/8 in the early metered markets.

Normally I wouldn't have much to say about any of it because the early metered market numbers are typically fairly useless other than getting an idea of which way the wind is blowing. But for struggling Life, which had its first Wednesday at 9pm appearance, the wind is blowing at category five hurricane strength, and I don't mean that in a good way. It got a 3.7/7 (and worse, it apparently went down in the second half hour where it had only a 3.4/6).

Of course Criminal Minds dominated with a 9.5/15. But a House rerun got a 4.7/7. Knight Rider seems to have lost its early season mojo. Ok, perhaps it never had any, but it used to get into the 4.x range and do well among men. Standard Time doesn't seem to be Knight Rider's friend either - not with a 3.3/5. At 10pm, Law & Order's season premiere (nineteenth season, and showing its age?) nailed a 5.8/10 vs. the 7.8/13 CSI: NY got.

It's too bad about Life, I really enjoy the show. Perhaps the DVR numbers will be really good and some other network will want to pick it up. Just kidding. Other networks don't want poor performing properties and my guess is Life costs too much to give it a shot on the NBC owned USA Network where a 3.7 would be very good.

We'll post the viewer and age demographic data when we see it. In the meanwhile you can view Marc Berman's full early metered market report.

Metered Market Overnight Ratings: This is normally the first available ratings information, and is based on the electronic measurement service that Nielsen provides in 56 of the nation's largest markets. In each market a sample of homes is selected to represent that individual market. Often, networks or syndicators provide metered market information as an early indicator of a program's performance. In aggregate, the 56 metered markets represent 79,890,610 homes, or 70% of all U.S. TV households. Preliminary metered market data are available as early as 8:00AM (ET). Final metered market information, reflecting line-up changes, pre-emptions and runovers, are normally available by 3:30PM (ET).

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