For the First Time in the Show's 12 Year History, "The View" Ranks as Daytime's No. 1 Program in Women 18-49, and Extends its Streak as a Top 3 Player in Total Viewers to Six Straight Weeks

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

November 6th, 2008

via ABC press release:


Driven by "The View's" Record Performance, ABC is Daytime's No. 1 Network in Women 18-49 

Once Again Demonstrating it's the Show to Watch This Election Year, for the Second Consecutive Week "The View's" Delivers the Series' Largest Total Viewer Audience on Record 

"The View" Sets Another Record as Every Telecast This Week,Delivering More Than Four Million Total Viewers

Mirroring Last Week's Results, Monday's and Wednesday's Telecasts Rank Among "The View's" Top 10 Most-Watched Ever in Total Viewers

Powered by Record Deliveries in the Past Two Weeks, Season to Date "The View" Widens its Lead Over Year-Ago Levels to 14% in Total Viewers

ABC Daytime 

* For the first time in the show's 12 year history, "The View" ranked as Daytime's No. 1 program in Women 18-49 (1.5 rating/963,000 - tied on rating), and extended its streak of placing among the Top 3 programs in Total Viewers to six straight weeks (No. 3 - 4.33 million). 

* Driven by "The View's" record performance, ABC stood as Daytime's No. 1 network in Women 18-49 (1.3 rating/890,000 - tied on rating). 

* For the second consecutive week, "The View" delivered its largest Total Viewer audience in the show's history (4.33 million). 

* Mirroring last week's outcome, Wednesday's (4.47 million) and Monday's (4.43 million) telecasts rank among "The View's" Top 10 most-watched ever in Total Viewers. 

* "The View" set another record, as every telecast this week delivered more than four million Total Viewers: Monday (4.43 million), Tuesday (4.21 million), Wednesday (4.47 million), Thursday (4.15 million) and Friday (4.37 million). 

* Powered by record deliveries in the past two weeks, season to date "The View" widened its lead over year-ago levels to 14% in Total Viewers, or by an substantial 500,000 (4.03 million vs. 3.53 million). 

* In Women 18-34, all ABC programs placed among Daytime's Top 5: "General Hospital" (No. 1T - 362,000/1.1 rating), "The View" (No. 3 - 347,000/1.0 rating), "One Life to Live" (No. 5T - 284,000/0.8 rating) and "All My Children" (No. 5T - 267,000/0.8 rating).

* In Women 18-49, ABC owned 3 of Daytime's Top 5 programs with "General Hospital" (No. 1T - 983,000/1.5 rating), "The View" (No. 1T - 963,000/1.5 rating), "One Life to Live" (No. 4T - 842,000/1.3 rating). 

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of October 26, 2008: 

Daytime Rank:   Total Viewers                    Women 18-49 (Rtg/000s)

                No. 1 CBS    3.38 million        No. 1 ABC    1.3/890,000

                No. 2 ABC    3.11 million        No. 1 NBC    1.3/833,000

                No. 3 NBC    2.71 million        No. 3 CBS    1.0/687,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating): 

Program                    Net                 Rtg/000s

The Young & the Restless   CBS                1.5/987,000

General Hospital           ABC                1.5/983,000

The View                   ABC                1.5/963,000

One Life to Live           ABC                1.3/842,000

Days of Our Lives          NBC                1.3/833,000

Source: NTI, Live + Same Day, Current Week of 10/26/08; "The View" season to date: 9/22/08-10/31/08.   All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)

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