via NBC press release:
Broadcast Posts Huge Pre-Election Day Ratings Win Over the Competition Both Nationally and in Washington D.C.
Marks a Year as the Top-Ranked Network Sunday Morning Program Podcast on iTunes (New York) – November 6, 2008 – According to Nielsen Media Research data, "Meet the Press" was the most-watched Sunday morning public affairs program, winning the week ending Sunday, Nov. 2, 2008. The Brokaw-moderated program was No. 1, averaging 4.662 million total viewers, +30 percent more (+1,076,000) than second place ABC's "This Week" 3.586 million, a +62 percent advantage (+1,785,000) over third place CBS' "Face the Nation" 2.877 million and a +190 percent lead (+3,055,000) over FOX News Sunday's 1.607 million. "Meet the Press" has now placed first in total viewers for 371 of the past 373 weeks (when everyone is at full coverage). On cable, the rebroadcasts of "Meet the Press" on MSNBC delivered an additional 1,516,000 total viewers outperforming CNN's "Late Edition" average of 1,211,000 total viewers. Please note: "Meet the Press" was seen at a special early time of 8:00 a.m. ET on WNBC due to NBC's coverage of the New York City Marathon.
In Washington, D.C., "Meet the Press" beat the competition with 176,000 viewers (6.9/18 HH), a +309 percent advantage over ABC's 43,000 viewers (1.8/4), a +123 percent lead over CBS's 79,000 viewers (2.7/7), and +132% more than FOX's 76,000 viewers (2.7/7).
In homes nationally, the NBC program was No. 1, posting a 3.3 rating and 8 share. ABC came in second with a 2.6 rating and 7 share, CBS in third with a 2.0 rating and 5 share, and FOX placed last with a 1.2 rating and 3 share. "Meet the Press" has now placed first in households for 108 straight weeks and 468 of the past 469 weeks (when everyone is at full coverage).
Among adults 25-54, the NBC Sunday morning show came in first with a 1.4 rating, ABC came in second with 1.1, CBS in third with 0.9 and FOX came in last with a 0.6. In rating A25-54, "Meet the Press" topped ABC by +27% (+3 tenths), CBS by +56% (+6 tenths) and FOX by +133% (+8 tenths).
"Meet the Press" is up double digits across-the-board compared to the same week last season and season-to-date. In addition, the program has widened its advantage over all competitors in every category versus the same period last year and continues to be up versus its 4Q'08 season-to-date average across the board.
On its digital platforms, "Meet the Press'" generated more than 466,000 online video streams from November 2 through November 5, 2008. Traffic to www.mtp.msnbc.com was at more than 1.3 million page views for that same time period. The "Meet the Press" video podcast (available at www.mtp.msnbc.com) remains the top ranked network Sunday Morning program podcast on iTunes for one year running.
Last week's guest were Obama supporter & 2004 Democratic Presidential Nominee Sen. John Kerry, and McCain supporter and former Senator Fred Thompson. The roundtable featured David Broder of the Washington Post, David Gregory of NBC News, Michele Norris of NPR, and Chuck Todd, Political Director of NBC News.