Site Logo

'

Wednesday Night Ratings: Post Election Blahs Or Just Broadcast TV?

Categories: '

Written By

November 6th, 2008

Scoreboard ABC CBS FOX NBC Uni CW
Total Viewers (million) 10.85 10.48 8.41 6.27 4.51 2.97
Rating/Share: Adults 18-49 3.0/8 2.8/7 3.0/8 1.9/5 1.8/5 1.5/4
Rating/Share: Adults 18-34 1.8/5 2.2/6 2.5/7 1.4/4 1.9/5 1.8/5

ABC had the most viewers for the first Wednesday of November sweeps thanks to Dancing with the Stars at 8pm. But second place CBS and third place Fox tied among 18-49 year olds. And to hammer home the point of what a v ast wasteland the broadcast networks are among the youth, Fox won the 18-34 year old demo with a new Bones and a repeat of House, though ABC's Private Practice in the same hour was night's most watched show among the 18-34 set.

There were many season lows last night.

Though Bones had more than 5 million fewer viewers at 8pm than DWTS, it took the 18-49 win for the hour and tied with America's Next Top Model for the lead among 18-34 year olds. Speaking of ANTM, I know some want to say it's bad compared to its past history. But the past is the past. With almost twelve million fewer viewers than DWTS, it beat DWTS among 18-34 year olds by almost 45%. The problem for the CW on Wednesdays isn't ANTM, it's that the ANTM crowd isn't sticking around for the new Stylista.

Criminal Minds was the night's most-watched scripted show both in total viewers and among 18-49 year olds, but the tale the numbers paint for CBS is this: 35-49 year old viewers seem to compose most of its 18-49 year old demo numbers.

I hoped the numbers in the fast nationals would allow me to find some silver lining for the timeslot premiere of Life at 9pm, but all I really have is that NBC has so many lousy performers in the demo, I can cross my fingers that Life more or less winds up as average. But Life tied with Fuego en la Sangre among 18-49 year olds, and Fuego crushed it among 18-34 year olds. It could be worse, Knight Rider was beat across the board by Cuidado con el Angel.

The nineteenth season premiere of Law & Order didn't fare much better for the peacocks. It drew less than 8 million and had less 18-34 year old viewers than Dirty Sexy Money. Still, it beat the snot out of the of Lipstick Jungle in that time slot two weeks ago, but not really by so much when compared to last week.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 ABC Dancing With the Stars 15.64 3.2/9 1.8/6
FOX Bones 10.09 3.3/9 2.6/8
CBS The New Adventures of Old Christine 6.57 1.9/5 1.2/4
UNI Cuidado con el Angel 5.19 2.1/6 2.3/7
NBC Knight Rider 5.14 1.6/4 1.4/4
CW America's Next Top Model 3.94 2.1/6 2.6/8
8:30 CBS Gary Unmarried 6.44 2.1/6 1.5/4
9:00 CBS Criminal Minds 14.29 3.5/9 1.9/5
ABC Private Practice 9.54 3.2/8 3.0/8
FOX House (R) 6.73 2.7/7 2.4/7
NBC Life 5.82 2.0/5 1.4/4
UNI Fuego en la Sangre 5.04 2.0/5 2.1/6
CW Stylista 2.00 1.0/2 1.1/3
10:00 CBS CSI: NY 11.75 3.3/9 2.2/6
NBC Law & Order (Season premiere) 7.85 2.2/6 1.4/4
ABC Dirty Sexy Money 6.25 2.0/5 1.7/5
UNI Don Francisco Presenta 3.29 1.3/4 1.3/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(186) Comments - Add Yours!

If you'd like to personalize your comments left on TVbytheNumbers with your picture or other avatar, please visit www.gravatar.com. Just use the same e-mail address here that you used when registering your gravatar.com account and the picture you selected will show up next to your comments.
  1. Cool

    Life is a flop now in three different time slots.

  2. Cool

    and ouch Law and Order.. down 44% with the last season premiere.

  3. Let me second Robert’s point on the CW Wednesday’s. ANTM is doing well for the network. Stylista looks doomed.

    And wow on the Law & Order numbers. Everyone that reads Robert knows that I am a fan, but those results are humbling.

  4. The numbers were so bad I didn’t want to attach your name to them…

  5. JT

    I think there’s something wrong with your chart…are Fox and NBC flip flopped?

  6. JT, actually CBS, Fox and NBC were all out of order…fixed.

  7. hookedonmick

    My eleven year old son will be disappointed with Knight Riders ratings….good for Criminal Minds…

  8. Mike G.

    Knight Rider is hitting a new low…or is Cuidado con el Angel hitting a new high? NBC was lucky that it had the Olympics over the summer. Wow, so much for Must See TV….those days are long gone.

  9. Andrea

    I’m thinking a lot in the demo were hung over yesterday and crashed to sleep instead of watching TV. I know that’s what I did ;)

    Now, with the demo numbers in, Life doesn’t look all that bad comparatively. I hear that it gained in the 2nd half hour.

    Now, for the bad news, NBC is just a mess. With L&O pulling in only a 2.2. :o , someone’s head is going to roll. It’s just a matter of who’s and when.

    Can’t believe CW and UNI are beating CBS and NBC in the demos.

  10. Andrea, I buy the “sleeping it off” theory at least a little — thus the post title. Life did increase in the second half hour, but so insignificantly it didn’t seem worth writing about. 231,000 viewers and a .1 among 18-49 year olds.

  11. Gerry

    Small consolation, but at least Life topped the network average 18-49 numbers by a bit.

  12. Harry

    The fact that Dancing with the Stars moved to Wednesday due to the elections on Tuesday had a major impact on both CBS and especially NBC.

    I am sure NBC’s numbers will improve come next week but I don’t think by much.

  13. V. S.

    All in all, Knight Rider really isn’t that bad of a show. I watched it last night and enjoyed it. Too bad it’s not doing better.

  14. Sam

    ouch… too bad, I really like Life. Maybe it can hang on for a few weeks and pick up some viewers. KR really went in the tank this week too T.T

  15. Sam

    VS, hopefully it’ll recover in the coming weeks. I need a little mindless fun in my TV diet.

  16. Cool

    PUSHING DAISIES CANCELED!!!

    Pushing Daisies Going Six Feet Under

    Hearing Pushing Daisies has been canceled. Not sure if they’ll air the rest of the series. It’s off the air next week for the CMA Awards.

    http://travisyanan.blogspot.com/2008/11/pushing-daisies-going-six-feet-under.html

  17. Thunder Mountain

    NBC is really hurting when Knight Rider gets beat by Cuidado con el Angel.

  18. Thunder Mountain

    At least life beat Fuego en la Sangre, thats gotta be a plus!

  19. Mikey

    Another hand-raised for “sleeping it off” here.

    It was an all-DVR night for me. Watched the Stewart-Colbert election night special (shockingly not funny at all); watched the moment of victory and the acceptance speech again; lights out and asleep by 10pm.

  20. Watch Chuck on NBC

    Knight Rider is a show that belongs in syndication on the weekends. Maybe, it will follow suit with NBC’s Spy Girls from years ago.

© 2008 TVbytheNumbers, all rights reserved. Zap2it Partner