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Thursday Ratings: CSI Wins Viewers, Grey's Anatomy Demo; Plus Oprah

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November 7th, 2008

Scoreboard CBS ABC NBC FOX Uni CW
Total Viewers (million) 13.75 11.16 7.64 4.55 4.39 4.27
rating/Share: Adults 18-49 4.1/10 3.9/10 3.3/8 2.1/5 1.8/4 1.8/4
Rating/Share: Adults 18-34 2.5/7 3.6/10 3.4/9 2.0/5 1.9/5 1.8/5

First to any who experienced a brief site outage, we apologize.

CBS took the night in total viewers and in the 18-49 demographic, with ABC and NBC leading among 18-34 year olds. For any who want to compare these numbers with the previous week's overnight, last week's report is here.

The biggest surprise of the night to me may be the improvement week over week for the CW with Smallville and Supernatural. I think we may actually see a second consecutive week with a press release about these shows. Update: there were some changes to the numbers due mostly, we're guessing to the football game airing in the local Denver market, but even still Smallville drew 4.5 million in the final numbers. From the CW:

Smallville hit season highs in adults 18-34 (1.9/6), adults 18-49 (1.9/5) and total viewers (4.5mil). IN FACT, it was the highest rated and most watched episode of the show in nearly a year (since 11/15/07).

Oprah appeared on 30 Rock and while it was a bit lower among 18-49 year olds, it actually increased among 18-34 year olds last night. Last week the show set series records. What's notable is that The Office lost about a million viewers week over week at 9pm, so given that 30 Rock's results seem even more impressive. But Bill Gorman is right to think next week tells the tale. Is it after glow of Fey as Palin? Is it Oprah? No Oprah next week, so we'll find out more.

The 10pm hour was also a bit interesting with Eleventh Hour and ER both losing viewers versus last week while Life on Mars picked some up. LOM wound up with more viewers than ER, though ER won the demo. The bad news for both Eleventh Hour and Life on Mars is that they lose the lead in (and a minute or two of Grey's is surely in the first half hour of LOM and will be stripped out). Life on Mars had 9.51 million viewers the first half hour and 8.324 the second. Eleventh Hour had 11.8 million in the first half hour and then dropped to 10.14 million.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 CBS Survivor: Gabon 12.18 3.9/10 2.3/7
ABC Ugly Betty 8.95 2.7/7 2.4/7
NBC My Name is Earl 6.62 2.6/7 2.3/7
UNI Cuidado con el Angel 4.86 1.9/5 2.1/6
CW Smallville 4.81 2.0/5 2.1/6
FOX Kitchen Nightmares 4.41 2.0/5 1.9/5
8:30 NBC Kath & Kim 5.57 2.4/6 2.2/6
9:00 CBS CSI 18.11 5.1/12 3.1/8
ABC Grey's Anatomy 15.63 6.0/14 6.1/15
NBC The Office 8.35 4.2/10 5.2/13
UNI Fuego en la Sangre 5.08 2.0/5 2.3/6
FOX Kitchen Nightmares 4.69 2.3/5 2.0/5
CW Supernatural 3.73 1.6/4 1.5/4
9:30 NBC 30 Rock 8.00 3.9/9 4.6/12
10:00 CBS Eleventh Hour 10.97 3.1/8 2.0/6
ABC Life on Mars 8.92 3.0/8 2.2/6
NBC ER 8.64 3.3/9 2.9/8
UNI Rosa de Guadalupe 3.22 1.3/4 1.4/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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