Early Sunday Nielsen Numbers: NFL and Desperate Housewives Lead Night

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November 10th, 2008

Update: Full overnight post with viewer numbers and demos is available.

Twenty-five minutes or so of football overrun was the highest rated "program" of the evening according to the early metered market reports with an 18.4/31 (household rating/share).

If Herm "We play to win the game" Edwards had kicked the extra point instead of going for two CBS would've gotten at least a few more minutes out of it. But what an exciting finish, especially out of a team that's only won one game! Still good news for CBS, though the overrun will make the overnight numbers - not just these early metered market numbers, but the fast nationals too - even more approximate than normal.

The Sunday Night Football game between the New York Giants and Philadelphia Eagles drew a 12.4/19 from 8:30pm-11 in yet another good game from yesterday where the Giants won as an exhausted Donovan McNabb ran out of gas very late in the game and the Eagles lost. The best headline I saw was "In Giant test, McNabb comes up small" By Comparison, last week's New England Patriots vs. Indianapolis Colts had an 11.9/18 for the same time period in the early numbers.

Desperate Housewives drew a 10.1/15, and Brothers and Sisters a 7.3/12 for ABC. Those numbers were almost identical to last week's early metered markets when DH drew a 10.3/16 and B&S drew a 7.2/11.

Over on Fox, The Simpsons with a 5.3/8 was down from last-week's much-hyped Treehouse of Horrors episode which drew a 7.7/12. Everything else was down a bit too, with Family Guy at a 5.3/8 versus last week's 6.0/9.

We'll have the full details with demographic data up hopefully by 9:30am PST. But if you want to see how the rest of the shows did in the early numbers, check out Marc Berman's site.

Metered Market Overnight Ratings: This is normally the first available ratings information, and is based on the electronic measurement service that Nielsen provides in 56 of the nation's largest markets. In each market a sample of homes is selected to represent that individual market. Often, networks or syndicators provide metered market information as an early indicator of a program's performance. In aggregate, the 56 metered markets represent 79,890,610 homes, or 70% of all U.S. TV households. Preliminary metered market data are available as early as 8:00AM (ET). Final metered market information, reflecting line-up changes, pre-emptions and runovers, are normally available by 3:30PM

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