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Grey's Anatomy Again Has Most DVR Viewers, Office Has Greatest DVR Increase

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November 10th, 2008

Update: The Live+7 data for the week of Oct 27-Nov 2 is still not available, and based on past experience, will not be until tomorrow. I will publish the new DVR viewing post when I finally get the data.

For the week of October 20-26, ABC's Grey's Anatomy again had the largest audience via DVR viewing with 3.941 million viewers via DVRs. Fox's House was second with a DVR viewing audience of 3.494 million. Rounding out the top ten for the largest DVR audiences were CSI, Office, Desperate Housewives, Heroes, Fringe, NCIS, Survivor:Gabon, and Criminal Minds.

NBC's Office was the top show for percentage increase over its Live audience, increasing 42.5% in Live+7 viewing. Rounding out the top 10 for largest % increase via DVR viewing were Privileged, Heroes, Lipstick Jungle, Fringe, Gossip Girl, House, Grey's Anatomy, Smallville and Terminator: Sarah Connor Chronicles.

Although we have found no evidence that DVR viewing past the airdate is meaningful to the show's advertising revenue and likely its ultimate success, we like seeing the trends regardless.

Largest Time-Shifting Audiences for Broadcast TV Shows:

Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 GREY'S ANATOMY ABC  16,845  12,904  3,941 30.5%
2 HOUSE FOX  14,896  11,402  3,494 30.6%
3 CSI CBS  21,430  18,396  3,034 16.5%
4 OFFICE NBC  9,343  6,558  2,785 42.5%
5 Desperate Housewives ABC  17,395  14,614  2,781 19.0%
6 HEROES NBC  10,156  7,441  2,715 36.5%
7 Fringe FOX  10,737  8,139  2,598 31.9%
8 NCIS CBS  18,494  16,151  2,343 14.5%
9 SURVIVOR: GABON CBS  14,065  11,729  2,336 19.9%
10 Criminal Minds CBS  16,600  14,303  2,297 16.1%
11 Two and a Half Men CBS  15,696  13,730  1,966 14.3%
12 THE Mentalist CBS  16,553  14,675  1,878 12.8%
13 Private Practice ABC  9,083  7,338  1,745 23.8%
14 Amazing Race 13 CBS  10,300  8,558  1,742 20.4%
15 Law And Order:SVU NBC  10,826  9,096  1,730 19.0%
16 SNL:WKND UPDT 10/23 NBC  9,537  7,853  1,684 21.4%
17 NUMB3RS CBS  10,471  8,863  1,608 18.1%
18 Dancing with the Stars ABC  19,153  17,546  1,607 9.2%
19 BROTHERS & SISTERS ABC  10,845  9,260  1,585 17.1%
20 CSI: MIAMI CBS  14,609  13,038  1,571 12.0%

The absolute time-shifting audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows later on their digital video recorders (DVRs)

Greatest % Increase from Time-Shifting for Broadcast TV Shows:

Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 OFFICE NBC  9,343  6,558  2,785 42.5%
2 PRIVILEGED CW  1,837  1,340  497 37.1%
3 HEROES NBC  10,156  7,441  2,715 36.5%
4 LIPSTICK JUNGLE NBC  5,366  4,051  1,315 32.5%
5 Fringe FOX  10,737  8,139  2,598 31.9%
6 Gossip Girl-MON CW  3,466  2,631  835 31.7%
7 HOUSE FOX  14,896  11,402  3,494 30.6%
8 GREY'S ANATOMY-THU 9PM ABC  16,845  12,904  3,941 30.5%
9 Smallville CW  4,748  3,722  1,026 27.6%
10 TERMINATOR: SARAH CONNOR CHRONICLES FOX  5,811  4,560  1,251 27.4%
11 Supernatural CW  3,790  2,977  813 27.3%
12 AMERICA'S Top Model CW  4,861  3,861  1,000 25.9%
13 PRISON BREAK FOX  6,261  4,976  1,285 25.8%
14 LIFE NBC  6,500  5,202  1,298 25.0%
15 Private Practice ABC  9,083  7,338  1,745 23.8%
16 DIRTY SEXY MONEY ABC  6,652  5,392  1,260 23.4%
17 CHUCK NBC  7,652  6,226  1,426 22.9%
18 SNL:WKND UPDT 10/23 NBC  9,537  7,853  1,684 21.4%
19 MY OWN WORST ENEMY NBC  6,583  5,430  1,153 21.2%
20 THE GAME CW  1,938  1,606  332 20.7%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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