Sunday: Football Wins for CBS and NBC, Family Guy for Fox

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November 10th, 2008

Scoreboard CBS NBC ABC FOX Uni CW
Total Viewers (million) 14.60 13.20 11.04 6.59 2.71 .60
Rating/Share: Adults 18-49 3.9/9 5.0/12 3.8/9 3.2/8 1.1/3 0.2/1
Rating/Share: Adults 18-34 2.9/8 4.3/11 2.9/8 3.8/10 1.3/3 0.2/0

Twenty minutes or so of football overrun led CBS to a nightly victory. Please note that while numbers for live sporting events are always off in these preliminary overnights (and this is true for Sunday Night Football as well) because 60 Minutes didn't exactly start on the half hour, all the half hourly totals combine two shows. Rather than spend another half hour entering alllll the half hourly data, I ran with the hour combinations, but you will not be able to make much of CBS' numbers other than at the aggregate level. We'll have the final numbers for CBS shows in the weekly info we post tomorrow though.

CBS won the night in total viewers, and NBC captured both of the demos with the Sunday Night Football matchup between the New York Giants and Philadelphia Eagles. ABC's shows performed about average and excluding last Sunday, the Fox shows seemed about average as well (which means "animation domination" fared well in the age demos, and Family Guy did win the 18-34 outright at 9pm).

If you want to compare with last week's overnight report for Sunday, have at it.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
7:00 CBS NFL Football/60 Minutes 21.28 5.9/16 4.9/15
ABC NASCAR Racing: Sprint Cup 7.38 2.1/6 1.1/4
NBC Football Night in America 7.25 2.6/7 2.1/6
FOX King of the Hill (R) 4.00 1.7/5 1.8/6
UNI Hora Pico 2.43 1.0/3 1.2/3
CW In Harms Way (R) 0.69 0.2/1 0.2/1
7:30 FOX The Simpsons (R) 5.38 2.5/7 2.9/9
8:00 NBC Football Night in America/SNF 14.97 5.5/13 4.5/12
CBS 60 Minutes/The Amazing Race 14.10 3.7/9 2.7/7
ABC Extreme Makeover: Home Edition 10.85 3.5/8 2.7/7
FOX The Simpsons 8.16 3.9/10 4.4/12
UNI Show de los Seunos 2.71 1.1/3 1.3/3
CW Valentine (R) 0.62 0.2/0 0.1/0
8:30 FOX King of the Hill 6.79 3.3/8 3.8/10
9:00 NBC Sunday Night Football 15.75 5.8/13 5.0/12
ABC Desperate Housewives 15.71 5.9/13 4.9/12
CBS The Amazing Race/Cold Case 11.96 3.1/7 2.1/5
FOX Family Guy 8.60 4.3/10 5.4/13
UNI Show de los Seunos 3.17 1.3/3 1.5/3
CW Easy Money (R) 0.50 0.2/0 0.1/0
9:30 FOX American Dad 6.61 3.3/7 4.0/10
10:00 NBC Sunday Night Football 14.85 5.9/14 5.6/15
CBS Cold Case/The Unit 11.07 2.9/7 1.9/5
ABC Brothers & Sisters 10.23 3.7/9 3.0/8
UNI Show de los Seunos 2.55 1.1/3 1.1/3

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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