Monday Ratings: Dancing Wins Viewers, Comedies a Big Bang for CBS

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November 11th, 2008

Scoreboard ABC CBS NBC FOX Uni CW
Total Viewers (million) 14.09 11.88 6.10 5.30 4.47 3.01
Rating/Share: Adults 18-49 3.4/8 3.9/10 2.6/6 2.1/5 1.7/4 1.6/4
Rating/Share: Adults 18-34 2.3/6 2.5/7 2.4/7 1.8/5 1.8/5 2.3/6

ABC won the most viewers, but CBS took both the 18-49 and the 18-34 demos. It appears that The Big Bang Theory is getting some end of Daylight Saving Time boost with the rest of the comedy lineup tracking with where it has been this season with original episodes. CSI: Miami, though still impressive for the 10pm hour was down more than 10% among 18-49 year olds vs. its season average for first run episodes.

Chuck beat Terminator: The Sarah Connor Chronicles, but that might be the only "good news" for NBC (if coming in third can be good news). Heroes fell to a series low and though NBC is declaring it the "new hit" with Christian Slater in "the role everyone is talking about", My Own Worst Enemy came in last among the big three at 10pm with an anemic 4.25 million and a 1.8/5 among 18-49 year olds. Someday those might be "hit" numbers for a big broadcast net, but today is not that day. Both Fox and NBC lost ground versus a similar Monday three weeks ago (it was the last time every net ran a normal schedule).

Dancing With the Stars still reels in the viewers, it's last half hour it pulled in over 19 million viewers. Samantha Who? benefits in these overnight reports from the fact that there is a minute or two of DWTS results in that half hour which get stripped out in the final numbers. Even factoring that in, it looks on pace to have beaten Worst Week among 18-34 year olds, though Worst Week may eke out the 18-49 victory in the final analysis.

Prison Break improved over TSCC slightly in viewers and in the 18-49 demo, with noticeably better results than TSCC among 18-34 year olds. Gossip Girl and One Tree Hill had very similar numbers, with OTH a bit better in the demos. But I have to tip my cap to the CW, at least for Mondays. Their goal was to build an 18-34 female stronghold Monday through Wednesday, and at least on Mondays they are getting some results. The problem is while Dancing With the Stars doesn't have great numbers among younger viewers relative to its large viewing population, it still hauls in a lot of 18-34 females and so does a waning Heroes.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 ABC Dancing With The Stars 18.29 4.1/10 2.9/8
CBS The Big Bang Theory 10.01 3.9/10 2.7/8
NBC Chuck 6.23 2.3/6 2.0/5
FOX Terminator: The Sarah Connor Chronicles 5.19 2.0/5 1.6/4
UNI Cuidado con el Angel 4.52 1.7/4 1.9/5
CW Gossip Girl 3.01 1.5/4 2.2/6
8:30 CBS How I Met Your Mother 9.71 4.1/10 3.4/9
9:00 ABC Dancing With The Stars 19.30 4.4/10 3.0/8
CBS Two and a Half Men 14.58 4.9/11 2.9/7
NBC Heroes 7.83 3.6/8 3.9/10
FOX Prison Break 5.41 2.2/5 2.1/5
UNI Fuego en la Sangre 5.12 2.0/4 2.1/5
CW One Tree Hill 3.01 1.6/4 2.4/6
9:30 ABC Samantha Who? 11.03 3.0/7 2.1/5
CBS Worst Week 9.62 2.9/7 1.7/4
10:00 CBS CSI: Miami 13.67 3.7/10 2.3/7
ABC Boston Legal 8.83 2.3/6 1.5/5
NBC My Own Worst Enemy 4.25 1.8/5 1.5/4
UNI Cristina 3.77 1.5/4 1.5/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

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