via CW press release:
THE CW: THE ONLY NETWORK TO IMPROVE OVER A YEAR AGO
WITH YOUNG WOMEN
By Focusing on Young Women, The CW Posts Impressive Gains Over Last Year;
Fueled by Double- and Triple-Digit Growth on Monday and Tuesday
Withand , The CW Remains Monday's #1 Network
with Young Women
Matches Cycle Highs in Key Demos
Scores Best Ratings and Largest Audience in Nearly A Year
November 11, 2008 (Burbank, CA) - The CW Network delivered a strong performance last week, driven by its #1 drama combination on Monday, as well as season highs for Nov 9, 2008.and . The CW was the only network to score year-to-year gains this week among its target demographic of women 18-34 (+20%, 1.8/5) and women 18-49 (+8%, 1.4/3), for the week ending
By focusing on young women, The CW continues to deliver impressive gains in its target demographic this fall. The CW is up 20% in women 18-34 (1.8/5) through 10 weeks of its new season which began on 9/1/08 compared to the first 10 weeks of its new season a year ago (9/17/07-11/26/07). The CW's Monday is up 150% in women 18-34 compared to a year ago, and Tuesday has improved 41% with young women versus last fall.
, and AMERICA'S all ranked among the top 15 shows on broadcast television last week among women 18-34.
Monday, Nov. 3
The potent combination ofand once again lifted The CW to finish as Monday's #1 network with women 18-34 (3.8/9) and females 12-34 (3.5/9) for the 8th time this season. This marks The CW's third best Monday of the season (and third best ever) with young women.
scored its best ratings in more than a month among women 18-34 (3.9/10) and women 18-49 (2.6/6), best since 9/29/08. won the 8:00-9:00p.m. hour among women 18-34 and females 12-34 (3.6/10), and ranked second in adults 18-34 (2.4/6).
Wednesday, Nov. 5
On Wednesday, AMERICA'Smatched its best performance of the cycle among women 18-34 (3.8/11) and adults 18-34 (2.5/8). also won the 8-9pm time period among women 18-34 (3.8/11) and adults 18-34 (2.5/8-tie).
Thursday, Nov. 6
Thursday'shit season highs in adults 18-34 (1.9/6), adults 18-49 (1.9/5) and total viewers (4.5mil). IN FACT, it was the highest rated and most watched episode of the series in nearly a year (since 11/15/07).