“The View” is Daytime’s Most-Watched Program in Total Viewers, Marking its First No. 1 Finish in the Show’s 12-Year History

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

November 13th, 2008

via ABC press release:

In a Most Impressive Feat, “The View” is Daytime’s Most-Watched Program

in Total Viewers, Marking its First No. 1 Finish in the Show’s 12-Year History

For the Second Straight Week, and Only the Second Time Ever,

“The View” is Daytime’s No. 1 Program in Women 18-49

Wednesday’s “The View” Ranks as the Show’s Most-Watched Telecast Ever

in Total Viewers, and Ranks Seventh Among All Outings in Women 18-49

Increasing its Audience for the Third Week in a Row, “The View”

Once Again Hits Record Levels, with This Week the Series’

Most-Watched Week of All Time in Total Viewers

Season to Date, “The View” is the Only Daytime Program Up

Over Year-Ago Levels Across All Key Targets, Including

by Double-Digit Percentages in Total Viewers

Driven by “The View,” ABC Takes Top Rank in Daytime for the Week

and November ‘08 Sweeps to Date in Target Women 18-49

ABC Daytime

· Impressively, for the first time in the show’s history and boasting record deliveries, “The View” qualified as the week’s most-watched program in Daytime in Total Viewers (4.67 million/1.6 rating – tied).

· For the second straight week, and only the second time in the talker’s history, “The View” was Daytime’s No. 1 program in Women 18-49 (1.04 million/1.6 rating – tied).

· On post-election day Wednesday, “The View’s” telecast qualified as the show’s most-watched telecast ever in Total Viewers (6.17 million), exceeding its previous peak delivery by more than one million viewers (5.04 million, 1/15/07). In Women 18-49 (1.43 million), Wednesday’s outing was the series’ seventh-most-watched episode on record.

· Building its audience for the third consecutive week, “The View” delivered its largest audience of all time in Total Viewers (4.67 million), surpassing last week’s then-record-setting delivery by 8% (4.33 million).

· Season to Date, “The View” is the only Daytime program up over year-ago averages across all key targets, up by 17% in Total Viewers (4.12 million vs. 3.52 million), by 6% in Women 18-34 (356,000 vs. 336,000) and by 1% in Women 18-49 (924,000 vs. 917,000).

· Driven by “The View’s” record performance, ABC was Daytime’s No. 1 network in Women 18-49 (1.4 rating/926,000), and holds the No. 1 position during November Sweeps ‘08 to date (1.3 rating/892,000 – tied on rating).

· In Women 18-34, ABC was home to 3 of Daytime’s Top 5 programs: “The View” (No. 1T - 389,000/1.1 rating), “General Hospital” (No. 3T – 338,000/1.0 rating) and “One Life to Live” (No. 5T – 263,000/0.8 rating).

· In Women 18-49, ABC owned 3 of Daytime’s Top 5 programs with “The View” (No. 1T – 1.04 million/1.6 rating), “General Hospital” (No. 3 – 981,000/1.5 rating) and “One Life to Live” (No. 4T – 877,000/1.3 rating).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of November 3, 2008:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.37 million No. 1 ABC 1.4/926,000

No. 2 ABC 3.25 million No. 1 NBC 1.3/848,000

No. 3 NBC 2.69 million No. 3 CBS 1.1/750,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating):

Program Net Rtg/000s

The View ABC 1.6/1.04 million

The Young & the Restless CBS 1.6/1.04 million

General Hospital ABC 1.5/981,000

One Life to Live ABC 1.3/877,000

The Bold and the Beautiful CBS 1.3/848,000

Days of Our Lives NBC 1.3/848,000

Source: NTI, Live + Same Day, Current Week of 11/3/08; “The View” season to date: 9/22/08-11/7/08; Nov. Sweeps 08: 10/30/08-11/7/08. All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)

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