Via NBC Press Release:
BRAVO'S ": NEW YORK" SIZZLES WITH HIGHEST RATED PREMIERE EVER, UP DOUBLE DIGITS ACROSS ALL DEMOGRAPHICS
With Season Highs Across All Key Demos
NEW YORK - November 13, 2008 - The No. 1 rated food show on cable is back - Bravo's Emmy and James-Beard Award-winning series "" served up the competition last night by scoring the show's highest rated premiere ever for the series, according to Nielsen Media Research. With supersized growth from its last cycle, the fifth season premiere attracted 1.870 million adults 18-49 and 2.695 million total viewers and ranked No. 1 in all key demos in its time period versus cable competition.
Last night's 10 p.m. ": New York" debut increased double digits from the fourth season premiere, by 27 percent in adults 18-49 (1.870 vs. 1.475 million) and by 19 percent among total viewers (2.695 vs. 2.256 million). Online, BravoTV.com saw triple digit gains with the " : New York" site generating a 105 percent increase in page views (1.1 million vs. 527,000) compared to the "Top Chef: Chicago" premiere (3/12/08).
Bravo's hit show "The" continues it ratings momentum, with this week's episode reaching a season high across all key demos, garnering an impressive 1.112 million adults 18-49 and 1.499 total viewers. Versus the prior week's episode, the series was up 41 percent among adults 18-49 (vs. 791,000) and up 49 percent among total viewers (vs. 1.009 million). Through six episodes, "The " is averaging 871,000 adults 18-49 and 1.158 million total viewers and online has streamed nearly 1.5 million video streams since its launch.
"Top Chef: New York" is produced by the Emmy-nominated Magical Elves. Dan Cutforth, Jane Lipsitz ("," "Top Design") and Shauna Minoprio serve as executive producers.
"The" is produced by True Entertainment for Bravo. Steven Weinstock, Glenda Hersh, Shari Solomon Cedar and Kenny Hull serve as executive producers.
Source: Nielsen Media Research, Live + Same Day through 11/12/08. #1 Food Show source: Nielsen Media Research, Top Chef on Bravo Premiere Program Average (3/12/08-11/12/08) vs. All Food Network Program Averages, Excluding Specials (12/31/07-11/12/08), Most Current, P2+ & A18-49 (000), Galaxy Explorer, subject to qualifications available on request; Digital Source: Omniture SiteCatalyst - Top Chef: 11/12/08;: 10/1/08 - 11/13/08.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.