HISTORIC ELECTION WEEK AND HISTORIC AUDIENCE FOR "NIGHTLINE"

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

November 13th, 2008

via ABC press release:

 

"Nightline" BEATS BOTH "LENO" AND "LETTERMAN" IN TOTAL VIEWERS AND ADULTS 25-54
For the historic election week of November 3, 2008, ABC News' "Nightline" beat CBS' "Late Show with David Letterman" and NBC's "Tonight Show" among both Total Viewers (5.73 million) and Adults 25-54 (2.63 million), according to Nielsen Media Research.  This marks the first time since the week of December 3, 2007 that "Nightline" has outperformed its competitors in both demos (during that December '07 week, both NBC and CBS were airing repeats as a result of the writers' strike.)  The last time "Nightline" beat both competitors' first-run programming among both Total Viewers and A25-54, was during the week of March 23, 1998 (That Monday "Nightline" followed the highest rated Academy Awards broadcast in history). 

"Nightline's" advantages over "Letterman" in both Total Viewers (+1,870,000) and A25-54 (+870,000) were the largest since the weeks of March 17 and 24, 2003 respectively, when U.S. troops invaded Iraq.  "Nightline's" lead over "Tonight Show" in Total Viewers (+900,000) was the biggest since the week of March 17, 2003 as well, but in Adults 25-54 its lead of 670,000 was the largest since April 19, 1999, the date of the school massacre in Columbine. 

On election night, November 4, 2008, "Nightline" averaged 10,690,000 Total Viewers and 5,120,000 Adults 25-54 (4.1 rating).  On the east coast, the show aired at 11:35PM - 12:00AM, sandwiched between ABC News' election coverage.  The program's total viewership on election night was the show's largest since April 21, 1995, the day Timothy McVeigh was arrested for the Oklahoma City bombing.  The A25-54 viewership is the largest since April 20, 1999 (Columbine). 

Election night gave "Nightline" its highest total viewership for the week since the week of March 17, 2003 and best adult viewership since the week of March 24, 2003. 

ABC News' "Nightline" is anchored by Cynthia McFadden, Terry Moran and Martin Bashir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network. 

(Week of November 3, 2008)   

                    TOTAL VIEWERS    A25-54 (000)/ Rtg   A18-49 (000)/Rtg

ABC "Nightline"     5,730,000        2,630,000/ 2.1       2,390,000 /1.8

CBS "Late Show"     3,860,000        1,760,000/ 1.4       1,580,000 / 1.2

NBC "Tonight"       4,830,000        1,960,000/ 1.6       1,720,000 / 1.3

Source: NTI 

 
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