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Wednesday night: CMA Awards take center stage

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November 13th, 2008

Scoreboard ABC CBS FOX NBC Uni CW
Total Viewers (million) 15.87 11.07 8.54 6.63 4.10 2.72
Rating/Share: Adults 18-49 5.0/13 3.0/8 2.9/8 1.9/5 1.5/4 1.4/4
Rating/Share: Adults 18-34 3.9/11 1.9/6 2.7/8 1.5/4 1.6/4 1.7/5

ABC dominated the night with the 42nd annual CMA Awards. ABC had the most viewers and the best age demographic performance in both the 18-49 and 18-34 demos. Update: see data below in the comments for past year's CMA viewership, while like all other award shows, it's down from its heyday, but the award for "most stabilized award show ratings" may go to the CMAs.

CBS was second, and while the 8pm-9pm comedy block has not caught fire yet it fared at least a bit better than last week. Criminal Minds actually performed better this week than last, so there was no CMA effect there, though CSI: NY was down a few viewers and a couple of tenths among 18-49 year olds.

Meanwhile Fox's Bones picked up steam at 8pm, bettering last week's numbers across the board, particularly among 18-34 year olds.

Bad news for NBC. It's not having much fun wallowing in fourth place. And though I like the show Life and have seen every episode, the numbers stink! It didn't even get a 2.0 among 18-49 year olds, and worse still is that Law & Order barely did (ok, I exaggerate, it got a 2.2 rating among 18-49 year olds). Knight Rider slightly bettered itself versus last week. Slightly. Life had nearly the identical amount of viewers but was down an important two-tenths among 18-49 year olds.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 ABC 42nd Annual CMA Awards 15.40 4.5/12 3.3/10
FOX Bones 10.87 3.5/10 3.1/9
CBS The New Adventures of Old Christine 6.88 2.0/6 1.2/4
NBC Knight Rider 5.34 1.5/4 1.4/4
UNI Cuidado con el Angel 4.25 1.5/4 1.5/5
CW America's Next Top Model 3.71 1.9/5 2.4/7
8:30 CBS Gary Unmarried 6.71 2.1/5 1.3/4
9:00 ABC 42nd Annual CMA Awards 16.69 5.4/13 4.2/11
CBS Criminal Minds 14.80 3.8/10 2.5/7
FOX House (R) 6.22 2.4/6 2.2/6
NBC Life 5.83 1.8/5 1.5/4
UNI Fuego en la Sangre 4.95 1.9/5 2.1/6
CW Stylista 1.73 0.9/2 1.0/3
10:00 ABC 42nd Annual CMA Awards 15.53 5.2/13 4.3/12
CBS CSI: NY 11.62 3.1/8 2.1/6
NBC Law & Order 7.91 2.2/6 1.5/4
UNI Don Francisco Presenta 3.11 1.2/3 1.2/3

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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