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UPDATED Thursday: CSI Most Viewers, Grey's Anatomy Higher Demos; Plus ER

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November 14th, 2008

Scoreboard CBS ABC NBC Uni FOX CW
Total Viewers (million) 14.55 11.24 7.89 5.47 4.78 4.15
rating/Share: Adults 18-49 4.1/10 3.9/10 3.3/8 2.2/6 2.2/6 1.6/4
Rating/Share: Adults 18-34 2.6/7 3.4/9 3.1/9 2.4/7 2.2/6 1.4/4

I'll update with the show 18-34 data later if I can (I have the data, but it's in half hour format and averaging out the hours manually would delay the other numbers up).

Now updated with 18-34 show data, plus Univision shows. The Latin Grammy Awards seemed to have performed solidly for Univision.

A big note: the New York Jets vs. New England Patriots game is inflating the CW's numbers. The game aired on the CW affiliate in New York (in Boston, I think it aired on ABC and those shows are less prone to be severely impacted, but it could be that Life on Mars received a boost due to this -- all of that will be adjusted in the final numbers we post on a weekly basis).

Though I don't have the Univision show detail below, and though I know the broadcast nets do not compete with Univision for the same advertising dollars, it still has to sting Fox a little bit that Uni put the beat-down on it.

Otherwise, the numbers line up pretty much as expected for the night. Survivor wins the 8pm hour, CSI has the most viewers at 9pm, but Grey's Anatomy outperforms it in the 18-49 (and 18-34) year old demographics, and Eleventh Hour has the most viewers at 10pm. But, fueled by the Anthony Edwards guest appearance, ER jumped to almost 10 million viewers and easily won the 18-49 demo. ER won the demos last week, too, but last week it had about 1.2 million fewer viewers. Broadcasting and Cable has a video clip up from the show in its overnight report.

The Office and 30 Rock hit season lows, but to in fairness, 30 Rock is performing much better than anyone (including NBC) could've hoped for, and The Office is hurt by two things: massive DVR viewing, and having Kath & Kim as its lead in.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 CBS Survivor: Gabon 13.02 4.1/11 2.4/7
ABC Ugly Betty 9.20 2.8/8 2.5/7
NBC My Name is Earl 6.99 2.8/8 2.4/7
UNI Latin Grammy Awards 2008 5.87 2.3/6 2.7/8
FOX Kitchen Nightmares 4.65 2.1/6 2.1/6
CW Smallville 4.38 1.7/4 1.6/5
8:30 NBC Kath & Kim 5.08 2.1/5 1.8/5
9:00 CBS CSI 18.93 5.1/12 3.3/8
ABC Grey's Anatomy 15.59 5.9/14 5.8/15
NBC The Office 8.18 4.0/9 4.5/12
UNI Latin Grammy Awards 2008 5.69 2.3/5 2.6/6
FOX Kitchen Nightmares 4.91 2.3/5 2.3/6
CW Supernatural 3.91 1.6/4 1.4/3
9:30 NBC 30 Rock 7.51 3.6/8 3.8/10
10:00 CBS Eleventh Hour 11.69 3.1/8 2.2/6
NBC ER 9.80 3.7/10 3.0/8
ABC Life on Mars 8.94 2.9/8 2.1/6
UNI Latin Grammy Awards 2008 4.84 2.0/5 2.2/6

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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