Early Sunday Tidbits: NFL, Barack Obama Score for CBS, Cowboys Lead NBC

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November 17th, 2008

As ever, the early metered market numbers are subject to change, especially for live events, but with that in mind, CBS looks poised to win the night on the strength of football overrun with an 18.0/28 (household rating/share) at 7pm. Due to the overrun, 60 Minutes had a late start, but the 60 Minutes of Obama (apparently they dedicated all three segments to the interview) pulled in a very hefty 16.6/25. The football overrun/lead-in helps, but some of that is all Obama as last week there was a similar situation, CBS had the national doubleheader game, and about a half hour of overrun and 60 Minutes pulled a 12.7/20.

By contrast the Amazing Race got a 7.8/12. I'm still ticked that I didn't get to see even the overrun here on the west coast or the Steelers play a tight game in the snow with the Chargers because even though it was the national game, there are (I'm not making this up) federal regulations that preempted it because the 49ers were playing a sold out game at home which aired on Fox. I think they need to amend the law a bit because San Francisco was winning 35-3 by halftime (a rarity, I know, but I'm not making it up).

Over on NBC the nation got to watch my Washington Redskins stink it up on Sunday Night Football and lose to their rival, the Dallas Cowboys. But NBC isn't crying, the Cowboys are good for ratings and as a result NBC scored an above average 13.5/20 for the 8:30p-11p portion of the game.

Meanwhile over on ABC, Desperate Housewives had a 10.2/15 and Brothers & Sisters a 7.2/12, which was almost identical to last week's metered market numbers when they had a 10.1/15 and a 7.3/12 respectively.

The Simpsons pulled a 5.1/7 and Family Guy a 5.0/7, down a bit from last week's 5.3/8 for both.

We'll have viewer numbers and 18-49 year old, and 18-34 year old ratings for all the shows up, hopefully by 9:30pm PST. Until then you can check out the full metered market report via Marc Berman.

Metered Market Overnight Ratings: This is normally the first available ratings information, and is based on the electronic measurement service that Nielsen provides in 56 of the nation's largest markets. In each market a sample of homes is selected to represent that individual market. Often, networks or syndicators provide metered market information as an early indicator of a program's performance. In aggregate, the 56 metered markets represent 79,890,610 homes, or 70% of all U.S. TV households. Preliminary metered market data are available as early as 8:00AM (ET). Final metered market information, reflecting line-up changes, pre-emptions and runovers, are normally available by 3:30PM

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