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Football (though not NFL Network), Jeff Dunham and iCarly lead weekly cable viewing

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November 18th, 2008

Monday Night Football led all cable viewing for the week,as usual, but the surprise (at least for me) was Christmas coming early for Comedy Central and just how well ventriloquist Jeff Dunham's Very Special Christmas did on Sunday - second to only Monday Night Football with 6.61 million viewers.

Saturday Night Football on ESPN came in third with Alabama's beat-down of Mississippi State averaging 4.955 million. Even in re-airings, iCarly's iGo to Japan movie placed number four and WWE Raw rounded out the top five.

Hannah Montana scored well for Disney, as Miley Cyrus had cable's number one scripted show for the week. I know some of you will say "WWE Raw" is scripted, but until Nielsen buys into it, Hannah is number one, and Disney's Suite Life on Deck was number two. But NICK's iCarly has some legs - the iGo to Japan movie which first aired the prior week also landed the 14th and 19th spots, and the regular iCarly series airings took the 12th and 15th spots.

Lifetime's Saturday Movie, The Two Mr. Kissels took the 11th spot with 4.168 million.

The NFL Network game on Thursday featuring the Jets and the Patriots placed ninth with 4.411 million. I'm pretty sure that includes viewers in Boston and New York who watched the game on their local affiliates, but a brief explanation. NFL games in aired on Cable, are simulcast on broadcast networks in the local markets for the teams playing. This is true for Monday Night Football, and the local market numbers are definitely rolled up into it. I'm pretty sure that's the case for the NFL Network, and if so, that means almost everyone watching the game was in New York and Boston and almost nobody watched it via NFL Network. I'll see if I can find anything out on that.

The NFL Network's first week matchup between Cleveland and Denver didn't rank in last week's top forty, but that was likely due to so much election coverage being watched on cable. But the New York and New England area has more TV viewers than the Cleveland and Denver markets.

Update for HBO Sunday Show fansTrue Blood hit a season high 2.7 million Sunday, as did Entourage with 2.1 million.

Nielsen's top cable shows for the week ending November 16, 2008:

Rank Shows NET DAY(S) Column1 Live+SD HH Rating Viewers Live+SD (000)
1 NFL REGULAR SEASON L (49ERS/CARDINALS) ESPN MONDAY 8:30 PM 7.6 11,870
2 JEFF DUNHAMS VERY SPECIAL CMDY SUNDAY 9:00 PM 3.5 6,611
3 COLL FTBALL-SAT PRIME L (MISSISSIPPI ST/ALABAMA) ESPN SATURDAY 7:41 PM 2.8 4,955
4 iCarly MOVIE: GO TO JAPAN NICK MONDAY 7:00 PM 3.0 4,833
5 WWE ENTERTAINMENT (WWE Raw) USA MONDAY 9:00 PM 2.7 4,685
6 Hannah Montana DSNY SUNDAY 8:00 PM 3.0 4,614
7 WWE ENTERTAINMENT (WWE Raw) USA MONDAY 10:00 PM 2.7 4,596
8 SUITE LIFE ON DECK DSNY FRIDAY 8:00 PM 2.6 4,451
9 NFL REGULAR SEASON GAME (2008 - JETS VS. PATRIOTS) NFLN THURSDAY 8:16 PM 2.7 4,411
10 NCIS USA TUESDAY 7:00 PM 2.8 4,289
11 SATURDAY MOVIE III (TWO MR KISSELS, THE) LIF SATURDAY 9:00 PM 2.8 4,168
12 ICARLY NICK SATURDAY 8:00 PM 2.5 4,142
13 S SUITE LIFE ON DECK(S)-11/14/2008 DSNY FRIDAY 7:30 PM 2.5 4,138
14 ICARLY MOVIE: GO TO JAPAN NICK WEDNESDAY 6:30 PM 2.5 4,133
15 ICARLY NICK MONDAY 6:00 PM 2.7 4,094
16 THE OREILLY FACTOR FOXNC MONDAY 8:00 PM 2.6 4,030
17 ICARLY NICK MONDAY 6:30 PM 2.6 4,020
18 SpongeBob NICK FRIDAY 5:30 PM 2.4 3,969
19 ICARLY MOVIE: GO TO JAPAN NICK TUESDAY 4:00 PM 2.6 3,963
20 NCIS USA THURSDAY 7:00 PM 2.6 3,938

Nielsen Ratings Data: ©2008 The Nielsen Company. All Rights Reserved

 
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