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Monday: Chuck beats Sarah Connor, Heroes down a little more

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November 18th, 2008

Scoreboard ABC CBS NBC FOX Uni CW
Total Viewers (million) 14.53 12.65 6.13 5.60 4.36 2.80
Rating/Share: Adults 18-49 3.4/8 4.1/10 2.7/7 2.1/5 1.7/4 1.4/3
Rating/Share: Adults 18-34 2.2/6 2.8/7 2.5/7 1.9/5 1.8/5 2.1/5

ABC won the most viewers for the night, but CBS took both the 18-34 and 18-49 age demographics.

Chuck fans will be happy to know that when it comes to Chuck vs. Last Week, Chuck was up, both among 18-49 year olds and 18-34 year olds. The same can't be said for Terminator: The Sarah Connor Chronicles, or NBC's Heroes. And since My Own Worst Enemy has been cancelled, it's probably not worth talking about.

Dancing with the Stars still rules the roost in viewers, with CBS comedies and CSI: Miami taking the demos. That's pretty standard lately. DWTS still has its legs, pulling in well over 20 million average viewers for its final half hour. And Big Bang Theory and How I Met Your Mother are performing very well for CBS. Tip o' the cap to HIMYM, it again had a better 18-34 rating than Two and a Half Men with many fewer viewers.

Heroes fans: a.) I'm still watching. Begrudgingly perhaps, but still watching. b.) it's not going to get cancelled at these levels, but it can't keep going down either, and finally, and most of all, c.) all that DVR, internet viewing, iTunes, blah, blah, blah? Save it for someone who cares (perhaps Ben Silverman)!? There are two reasons it doesn't matter:

It's true these numbers don't count all viewing, but it's also true that it's basically these broadcast viewing numbers (or a variant of them we don't have access to) that pays the bills. And even factoring all of that other stuff in, the trend is definitely down. In the most recent live+7 viewing, Heroes didn't crack 10 million viewers even with DVR baked in. While the method that NBC uses to report its internet streaming is BS and they haven't really figured out how to make any money from it, even that trend is down.

I think the best NBC can really hope to do is stop the bleeding for Heroes here at these levels. It's very hard for serialized shows to reclaim viewers once it has lost them. If you think that those viewers are now watching online, you're wrong. Some of the lost viewing, sure, but make no mistake: Heroes has less viewing than it had in season one or season two, or even at the beginning of the current season. Those viewers didn't find an alternate viewing mechanism, they bailed on the show completely. NBC knows this.

Both Gossip Girl and One Tree Hill were down versus last week for the CW, but a quick scan of the female 18-34 viewing audiences the shows target, looks to be the same week over week.

If you want to compare with last week's overnight results, have at it!

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 ABC Dancing with the Stars 19.30 4.2/10 2.8/8
CBS The Big Bang Theory 9.70 3.7/10 2.7/8
NBC Chuck 6.80 2.6/7 2.1/6
FOX Terminator: The Sarah Connor Chronicles 5.31 2.0/5 1.6/4
UNI Cuidado con el Angel 4.45 1.7/4 1.9/5
CW Gossip Girl 2.88 1.5/4 2.2/6
8:30 CBS How I Met Your Mother 9.84 4.3/10 3.7/10
9:00 ABC Dancing with the Stars 20.69 4.6/11 2.9/7
CBS Two and a Half Men 15.23 5.3/12 3.2/8
NBC Heroes 7.59 3.6/8 3.8/9
FOX Prison Break 5.89 2.3/5 2.3/6
UNI Fuego en la Sangre 4.94 1.9/4 2.1/5
CW One Tree Hill 2.73 1.3/3 2.0/5
9:30 ABC Samantha Who? 11.12 3.0/7 2.1/5
CBS Worst Week 10.37 3.2/7 2.0/5
10:00 CBS CSI: Miami 15.39 4.2/11 2.6/7
ABC Boston Legal 8.43 2.3/6 1.4/4
NBC My Own Worst Enemy 3.99 1.9/5 1.8/5
UNI Cristina 3.68 1.5/4 1.5/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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