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90210 Viewing Increases 50% By DVR, Grey's Anatomy Has Largest DVR Audience

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November 18th, 2008

For the first time since we've been compiling these numbers (since 9/07) a prime-time broadcast show had more than a 50% increase over its Live audience in Live+7 viewing as CW's 90210 had a 50.4% increase over its Live audience in Live+7 viewing. Rounding out the top 10 for largest % increase via DVR viewing were Office, Heroes, Lipstick Jungle x2, House, Gossip Girl, Grey's Anatomy, America's Top Model and Private Practice.

For the week of October 27 - November 2, ABC's Grey's Anatomy yet again had the largest audience via DVR viewing with 4.089 million viewers via DVRs. CBS's House was second with a DVR viewing audience of 3.776 million. Rounding out the top ten for the largest DVR audiences were Office, CSI, Desperate Housewives, Heroes, Survivor:Gabon, Criminal Minds, NCIS and The Mentalist.

Although we know now that DVR viewing past the airdate is entirely meaningless to the show's advertising revenue and likely its ultimate success, we like seeing the trends regardless.

Note: Due to inexplicably missing LIVE data, the Wednesday night half hour Obama paid ad on NBC, CBS, Fox and Univision does not appear in these tables.

Largest Time-Shifting Audiences for Broadcast TV Shows:


Rank Programs Network Persons Live+7 (000s) Persons Live (000s) Time-shifted Audience (000s) % increase from Live to Live+7
1 GREY'S ANATOMY ABC 17,609 13,520 4,089 30.2%
2 HOUSE FOX 15,461 11,685 3,776 32.3%
3 OFFICE NBC 11,012 7,809 3,203 41.0%
4 CSI CBS 21,263 18,166 3,097 17.0%
5 Desperate Housewives ABC 17,476 14,646 2,830 19.3%
6 HEROES NBC 9,681 6,949 2,732 39.3%
7 SURVIVOR: GABON CBS 13,974 11,469 2,505 21.8%
8 Criminal Minds CBS 15,497 13,020 2,477 19.0%
9 NCIS CBS 18,468 16,050 2,418 15.1%
10 THE Mentalist CBS 17,533 15,256 2,277 14.9%
11 Private Practice ABC 9,239 7,226 2,013 27.9%
12 30 ROCK NBC 9,655 7,665 1,990 26.0%
13 Amazing Race 13 CBS 10,272 8,519 1,753 20.6%
14 NUMB3RS CBS 12,013 10,285 1,728 16.8%
15 Dancing with the Stars ABC 19,552 17,833 1,719 9.6%
16 Law And Order:SVU NBC 10,669 8,954 1,715 19.2%
17 BROTHERS & SISTERS ABC 10,779 9,078 1,701 18.7%
18 E.R. NBC 10,308 8,680 1,628 18.8%
19 CHUCK NBC 7,473 5,892 1,581 26.8%
20 Simpsons FOX 12,990 11,411 1,579 13.8%

The absolute time-shifting audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows later on their digital video recorders (DVRs)

Greatest % Increase from Time-Shifting for Broadcast TV Shows:


Rank Programs Network Persons Live+7 (000s) Persons Live (000s) Time-shifted Audience (000s) % increase from Live to Live+7
1 90210 CW 3,803 2,528 1,275 50.4%
2 OFFICE NBC 11,012 7,809 3,203 41.0%
3 HEROES NBC 9,681 6,949 2,732 39.3%
4 LIPSTICK JUNGLE NBC 4,061 2,929 1,132 38.6%
5 HOUSE FOX 15,461 11,685 3,776 32.3%
6 Gossip Girl CW 3,427 2,620 807 30.8%
7 GREY'S ANATOMY ABC 17,609 13,520 4,089 30.2%
8 LIPSTICK JUNGLE 10/29(S) NBC 5,960 4,637 1,323 28.5%
9 AMERICA'S TOP MODE CW 4,320 3,373 947 28.1%
10 Private Practice ABC 9,239 7,226 2,013 27.9%
11 CHUCK NBC 7,473 5,892 1,581 26.8%
12 PRIVILEGED CW 2,243 1,772 471 26.6%
13 Smallville CW 4,991 3,957 1,034 26.1%
14 30 ROCK NBC 9,655 7,665 1,990 26.0%
15 One Tree Hill CW 3,560 2,842 718 25.3%
16 MY NAME IS EARL NBC 7,076 5,750 1,326 23.1%
17 Supernatural CW 4,070 3,314 756 22.8%
18 PUSHING DAISIES ABC 7,526 6,130 1,396 22.8%
19 SURVIVOR: GABON CBS 13,974 11,469 2,505 21.8%
20 THE GAME CW 1,403 1,157 246 21.3%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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