via ABC press release:
"" Is Monday's Most-Watched TV Program for the 9th Consecutive Telecast and Logs it Biggest Audience Since its Season Premiere
"Samantha Who?" Beats CBS' "Worst Week" in Total Viewers and
Wins its Half-hour Among Key Women for the 5th Time in 6 Telecasts
Monday Night (8:00-11:00 p.m.)
Standing as the night's most-watched network for the 8th time in the last 9 weeks, ABC's Monday lineup was up over the previous week in Total Viewers (14.5 million vs. 14.1 million), posting week-to-week increases for the 2nd week in a row. In fact, the Net registered its largest audience on the night in 6 weeks - since 10/06/08. In addition, ABC ranked No. 1 on the night Women 18-49 (4.7/11 - tied) and Women 25-54 (5.9/13).
Monday's most-watched program in all 9 of its telecasts so far this season, ABC's " " saw gains over the previous week for the 2nd week running in both Total Viewers (19.7 million vs. 18.7 million) and Adults 18-49 (4.3/10 vs. 4.2/10). In fact, "DWTS," featuring the semifinal round of the dance competition, drew its largest audience since its season premiere and highest young adult in 6 weeks - since 9/22/08 and 10/6/08, respectively. In addition to being the night's most-watched telecast, "DWTS" ranked as Monday's No. 1 program across each of the key Women demographics: Women 18-34 (3.9/10), Women 18-49 (6.1/14) and Women 25-54 (7.7/17).
"Samantha Who?" (9:30-10:00 p.m.)
Television's second-most watched sitcom of the season (behind CBS' " "), ABC's "Samantha Who?" beat its comedy competition in the time slot, CBS' "Worst Week," in Total Viewers (11.1 million vs. 10.4 million), outdrawing the CBS sitcom for the 4th time in 5 telecasts. Furthermore, the ABC sitcom topped "Worst Week" across each of the key women demos (W18-34/W18-49/W25-54) for the 5th straight head-to-head airing.
* "Samantha Who?" won its time period among Women 18-49 (4.3/10) and Women 25-54 (5.3/11) for the 5th time in its 6 telecasts this season.
"Boston Legal" (10:00-11:00 p.m.)
ABC's "Boston Legal" beat its NBC drama competition in the hour, "My Own Worst Enemy," in both Total Viewers (8.4 million vs. 4.0 million) and Adults 18-49 (2.2/6 vs. 1.9/5).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 21% at the same point in 2007.
More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/17/08.