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"Daisies" Beats "Knight Rider" for the First Time in Adults 18-49

Categories: Network TV Press Releases

Written By

November 20th, 2008

via ABC press release:

"Daisies" Beats "Knight Rider" for the First Time in Adults 18-49, and Leads its 8pm NBC Drama Competition by 38% and for the 2nd Straight Telecast in Adults 18-34 

Jumping from its Lead-in at 9pm, "Private Practice" Earns Second in Adults 18-49 
And Wins its Time Slot for the 5th Time in 6 Telecasts This Season in Women 18-34  

Opposite Veteran Dramas "C.S.I.: NY" and "Law & Order" in the 10 O'clock
Hour, ABC's "Dirty Sexy Money" Takes Second Place with Women 18-34 "Pushing Daisies" (8:00-9:00 p.m.)
During the 8 o'clock hour, ABC's "Pushing Daisies" defeated NBC's "Knight Rider" for the first time in Adults 18-49, by 13% (1.7/5 vs. 1.5/4).  "Daisies" also bested its NBC drama competition for the 2nd straight telecast with Adults 18-34, by 38% (1.8/5 vs. 1.3/4).

"Private Practice" (9:00-10:00 p.m.)
Surging from its lead-in, ABC's "Private Practice" earned second place during the 9 o'clock hour in Total Viewers (7.1 million) and Adults 18-49 (2.4/6), while winning its time period for the 5th time in 6 telecasts this season among Women 18-34 (3.5/9).  

"Dirty Sexy Money" (10:00-11:00 p.m.)
During the final hour of the evening against veteran dramas CBS' "C.S.I.: NY" and NBC's "Law & Order," ABC's "Dirty Sexy Money" earned second place among Women 18-34 (2.0/6).  

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 28% currently, from 21% at the same point in 2007.  More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/19/08.

(17) Comments - Add Yours!

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  1. Lynxie

    Good! Cancel Knight Rider. It’s beyond horrible.

  2. Caio

    OK,so what?No disrespect intended,but this is just ABC spinning it off teh best way possible,isn´t it?

  3. Thank you ABC for the positive spin.

    PP was down and thats the only reason DSM dropped

  4. Caio, yes. no disrespect taken, we just post the releases, we don’t necessarily (usually, or perhaps, ever) support the spin put in them

  5. Nick C

    Spin, spin, spin! They have to do something to get advertisers to pay. I love how DSM was 2nd in women 18-34 for just that time slot (because it wasn’t for the night). What about CW beating them in the demo?

    You got beat by the CW. There is no reason to question Anne’s judgment when that happens.

  6. moonlightfan

    check it out, CW revives JERICHO cancells 4 shows. NO FREEKIN’ WAY. THE SKY IS FALLING.!!!

    http://ausiellofiles.ew.com/

    or not? rtheypulling a scifi friday?

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