JAY OUTSCORES CBS'S 'LATE SHOW' FOR THE NOV. 10-14 WEEK BY A SEASON-HIGH 32 PERCENT MARGIN IN 18-49 VIEWERS AND CONAN BEATS 'LATE LATE SHOW' BY 34 PERCENT

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

November 20th, 2008

via NBC press release:

IN THE YOUNGER HALF OF THE TARGET 18-49 DEMO, ADULTS 18-34, JAY STRETCHES HIS LEAD OVER 'Late Show' TO 56 PERCENT AND Conan WINS BY 74 PERCENT; Conan ALSO TOPS LETTERMAN IN 18-34 VIEWERS 

TUESDAY'S INTERVIEW OF SEN. JOHN MCCAIN BOOSTS 'TONIGHT' TO ITS BIGGEST NIGHT IN TOTAL VIEWERS SINCE FEBRUARY 

UNIVERSAL CITY, Calif. – November 20, 2008 – NBC's late-night champs have delivered decisive wins for the week of November 10-14, with "The Tonight Show with Jay Leno" generating its biggest overall audience in the past six months and "Late Night with Conan O'Brien" bringing in its biggest viewership in five months. 

With Jay's Tuesday interview of Senator John McCain boosting "Tonight" to its biggest overall audience for any day of the week since Monday, Feb. 11, "Tonight" matched its highest weeklong rating in adults 18-49 since the week of April 28-May 2 and achieved its biggest overall audience since that same week. 

Conan followed at 12:35 a.m. ET by matching his highest 18-49 rating since the week of Feb. 11-15 and delivering his biggest overall audience since June 9-13. 

Jay earned his biggest winning margins of the season over CBS's "Late Show with David Letterman," taking the 11:35 p.m. ET hour in adult 18-49 viewers by a 32 percent margin and posting a 38 percent advantage in total viewers. At 12:35 a.m. ET, Conan generated winning margins over CBS's "Late Late Show with Craig Ferguson" of 34 percent in 18-49 viewers and 14 percent in total viewers. Jay and Conan stretched their leads in the younger half of the target 18-49 demo, adults 18-34, with Jay topping Letterman by a 56 percent margin and Conan triumphing by 74 percent. 

In the valuable adult 18-34 category, Conan outscored Letterman (486,000 viewers vs. 473,000), despite Conan's later start time. 

At 1:35 a.m. ET, "Last Call with Carson Daly" tied both Ferguson and ABC's "Jimmy Kimmel Live" in adults 18-34 (with a 0.4 rating each). 

Season to date, Jay is delivering a 15 percent margin of victory over Letterman in adult 18-49 viewers and a 23 percent advantage in total viewers, while Conan's leads over Ferguson are 25 percent in 18-49 and 4 percent in total viewers. Both Jay and Conan once again pull away among younger adults, with Jay leading the season by a 33 percent margin among adult 18-34 viewers and Conan winning by 58 percent. 

For the week of November 10-14, Jay's average 1.797 million adults 18-49 topped the 1.362 million of Letterman; in total viewers, Jay's audience of 5.137 million persons beat Letterman's 3.731 million; and in adults 18-34, Jay's 737,000 out-delivered Letterman's 473,000. At 12:35 a.m. ET, Conan's 991,000 adults 18-49 for the week out-delivered Ferguson's 738,000; in total viewers, Conan's 2.041 million beat Ferguson's 1.786 million; and in adults 18-34, Conan's 486,000 topped Ferguson's 280,000. 

WEEKLY AVERAGES 
(According to in-home viewing figures from Nielsen Media Research for the week of November 10-14. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.") 

ADULTS 18-49 

11:35 p.m. ET 
NBC "Tonight," 1.4 rating, 6 share 
CBS "Late Show," 1.0/4 
ABC "Nightline," 1.2/4 

12:05 a.m. ET 
ABC "Kimmel," 0.6/3* 

12:35 a.m. ET 
NBC "Late Night," 0.8/4 
CBS "Late Late Show," 0.6/3 

1:35 a.m. ET 
NBC "Last Call," 0.4/3* 

TOTAL VIEWERS 

11:35 p.m. ET 
NBC "Tonight," 5.1 million viewers 
CBS "Late Show," 3.7 million viewers 
ABC "Nightline," 4.1 million viewers 

12:05 a.m. ET 
ABC "Kimmel," 1.9 million viewers* 

12:35 a.m. ET 
NBC "Late Night," 2.0 million viewers 
CBS "Late Late Show," 1.8 million viewers 

1:35 a.m. ET 
NBC "Last Call," 1.2 million viewers* 

* Friday's "Last Call" and Monday's Kimmel were encores. 

SEASON TO DATE 

ADULTS 18-49 

11:35 p.m. ET 
NBC "Tonight," 1.3/5 
CBS "Late Show," 1.1/5 
ABC "Nightline," 1.1/4 

12:05 a.m. ET 
ABC "Kimmel," 0.6/3 

12:35 a.m. ET 
NBC "Late Night," 0.7/4 
CBS "Late Late Show," 0.6/3 

1:35 a.m. ET 
NBC "Last Call," 0.5/3 

TOTAL VIEWERS 

11:35 p.m. ET 
NBC "Tonight," 4.8 million viewers 
CBS "Late Show," 3.9 million viewers 
ABC "Nightline," 3.9 million viewers 

12:05 a.m. ET 
ABC "Kimmel," 1.8 million viewers 

12:35 a.m. ET 
NBC "Late Night," 1.9 million viewers 
CBS "Late Late Show," 1.8 million viewers 

1:35 a.m. ET 
NBC "Last Call," 1.1 million viewers 

SELECTED CABLE RESULTS, WEEK OF NOVEMBER 10-14 

NATIONAL ADULT 18-49 RATING 

Comedy Central, 11 p.m. ET, "The Daily Show," 0.8 
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.7 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8 
Adult Swim, 12:30-1:30 a.m. ET, 0.4 

Each adult 18-49 rating point equals 1.32 million viewers 

TOTAL VIEWERS 

Comedy Central, 11 p.m. ET, "The Daily Show," 1.9 million 
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.4 million 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.8 million 
Adult Swim, 12:30-1:30 a.m. ET, 1.0 million

 
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