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Thursday Ratings: '30 Rock' and 'ER' hold up

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November 21st, 2008

Scoreboard CBS ABC NBC FOX CW Uni
Total Viewers (million) 13.91 10.67 7.70 4.46 4.40 4.04
Rating/Share: Adults 18-49 3.9/10 3.7/10 3.3/9 1.9/5 1.8/5 1.5/4
Rating/Share: Adults 18-34 2.5/7 3.4/10 3.0/9 1.8/5 1.7/5 1.6/5

Note: Smallville and Supernatural fans, the numbers below for your shows are sadly a bit meaningless for now because last night's NFL Network game between Cincinnati and Pittsburgh aired on the CW affiliated in the Pittsburgh market. The way the overnight numbers are tabulated, even though both Smallville and Supernatural were preempted for the football game, the viewing for the football game in the local Pittsburgh market is counted in the numbers below. The Pittsburgh viewing will be removed from the final numbers and those totals will drop.

CBS took the night among total viewers and 18-49 year olds, and ABC won among 18-34 year olds. Ugly Betty, was down about 900,000 viewers from last week's overnight report and a bit lower in the demos too, but last week's overnight numbers for ABC were probably inflated because last week's Thursday Night NFL contest between the Patriots and Jets aired on the local ABC affiliate in Boston.

Grey's Anatomy was slightly up versus, and Life on Mars was down almost a million viewers and a bit in the 18-49 demo (again, the Boston market viewing for the Patriots was in last week's numbers). But Eleventh Hour was down a million viewers and .3 among 18-49 year olds too.

Ugly Betty and Grey's Anatomy were down 26% or so in the 18-49 demo versus this time last year. CSI was down just a bit from last week.

Two hours of Gordon Ramsay's Kitchen Nightmares (original and repeat) aren't doing much for Fox, but it gets about the same amount of demo viewers as Terminator: The Sarah Connor Chronicles does on Mondays.

So far, the season's big success story on Thursday nights is probably 30 Rock. I say probably because I suppose you could call it a toss up with the (allegedly) outgoing ER, which appears to be going out very strong and easily won the demos last night. Sure 30 Rock isn't doing The Office style numbers in the demos, but it's doing way better than last year. The Sarah Palin/Tina Fey timing was a blessing and that blessing has not evaporated yet. It was down slightly from last week when Jennifer Aniston was on, but only slightly.

Last week's overnight report is available if you want to compare.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 CBS Survivor: Gabon 12.62 4.1/11 2.3/7
ABC Ugly Betty 8.30 2.6/7 2.4/7
NBC My Name is Earl 6.75 2.6/7 2.1/7
CW Smallville 4.77 2.0/5 1.9/6
FOX Kitchen Nightmares 4.70 2.0/5 2.0/6
UNI Cuidado con el Angel 4.44 1.6/4 1.9/6
8:30 NBC Kath & Kim 5.47 2.3/6 2.0/6
9:00 CBS CSI 18.43 5.0/12 3.2/8
ABC Grey's Anatomy 15.74 6.2/15 6.1/16
NBC The Office 8.40 4.3/10 4.8/13
UNI Fuego en la Sangre 4.71 1.8/4 2.0/5
FOX Kitchen Nightmares (Repeat) 4.21 1.8/4 1.7/4
CW Supernatural 4.03 1.6/4 1.6/4
9:30 NBC 30 Rock 7.29 3.5/8 3.7/10
10:00 CBS Eleventh Hour 10.67 2.8/8 2.1/6
NBC ER 9.15 3.5/9 2.9/8
ABC Life on Mars 7.97 2.6/7 1.9/6
UNI Rosa de Guadalupe 2.97 1.1/3 1.1/3

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(240) Comments - Add Yours!

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  1. Jordan

    Ugly Betty’s overnight numbers were inflated last week from football.

  2. Ladiesman217

    Smallville still doing amazing. GO SMALLVILLE!

  3. Good catch Jordan, thanks. I’ll amend the text — same holds true for Life on Mars, I guess

  4. Andrea

    So…is there any way NBC can “uncancel” ER?

  5. Andrea,the old cliche’ of “where there’s a will (and the numbers are good), there’s a way” is still as true as it has ever been…

  6. LBColby

    Wow, is ‘Life on Mars’ the new ‘Eli Stone’? 51% retention out of Grey’s in total viewers and just 42% in adults 18-49? And the show is taking a 6-week hiatus in December and January and then moving to Wed at 10, leading out of ‘Lost’, which might pull in somewhat lower numbers than ‘Grey’s', thus (possibly) resulting in further audience erosion for Eli? Not a good season for ABC.

  7. Daniel

    UB was really good last night, kind of upset it is down from last week. I am surprised that it has been very consistent against Survivor, and is beating it in 18-34. Go UGLY!

    Grey’s was great last night with Izzy picking Alex over Denny, TWIST! I was shocked, and I am so so glad it is up from last week. It’s my favorite show on television.

    I began to watch ER as I know it is the last season, but man thats a show you have to be die- hard to watch… CONFUSING! A 180 degree change from Grey’s. Still, it was a good episode.

    Overall, great night for ABC, NBC, and CW

  8. Andrea, they are adding more episodes to its order. But I think it’s really time to go, even if it is performing well for NBC.

  9. Daniel, Izzy picked Alex over a figment of her imagination? WOW! (So glad I don’t watch anymore.)

  10. Daniel

    Julia, the show seems to get better and better. You really should watch.

  11. Kathy

    This is the third week in a row that Smallville & SPN were preempted by football. Hope the ratings hold up when they return with new episodes in January.

  12. Shannon

    LBColby, but “Lost” will be a much better fit for “LoM” than “GA” has been. “GA” and “LoM” have very different audiences and “GA” will be much more compatible with “Private Practice” and “LoM” will be much more compatible with “Lost” … hence the moving of “LoM” to Wednesday and “PP” to Thursday.

  13. Shannon

    I had to go back and check Nielsen Wire to see what LoM’s final #’s were last week and they were 7,968,000 (this did not include Boston where LoM was pre-empted due to the Patriots game), so it looks like “LoM”‘s numbers were pretty much equal to last week. Not great since I really thought (and hoped) they’d go up, but thankful that they didn’t really drop.

  14. the128boy

    30 Rock is still retaining a *good* amount of The Office’s audience, but was actually down to it’s least *good* retention rate this week in Audience/18-49/18-34…
    respectively 86%, 81%, 77%. Last week (based on the early #s) were 91%, 90%, 84%.

    That being said, it’s still doing an impressive job holding the Office’s young, upscale audience. And despite what they will tell you, it’s doing a lot better than what all the naysayers were predicting when the show got renewed for a third season.

    Kath and Kim however, is still a nightmare in that 830 slot. Although I know that NBC is looking at the 81%, 88%, 95% retention out of Earl when they evaluate K&K, I think that it’s reasonable to assume that a show in the 830 slot would increase over the 800 slot. After all, the HUT levels are still rising to reach that 900/930 high, so wouldn’t it be safe to say that even if K&K was able to retain 90-something percent of Earl every week that would still be underperforming? I am willing to bet that UB, Suvivor, Smallville and even Kitchen Nightmares all increased in their second half hour, while NBC, obviously, dropped.

  15. clutz12001

    Wow, Izzy picked Alex. I wonder if that will change the Yahoo! writer’s mind who made Izzy tops in their “Characters who need to be killed off” article yesterday? They also support killing off Mohinder on “Heroes.”

    I killed off GA and Heroes in my household already ;) .

    BTW, GO STEELERS! And I actually watched the NFL Network last night :P ! But I had to flip to FSN Pittsburgh for the Pens/Thrashers hockey fest too.

  16. the128boy, I don’t think anyone can call 30 Rock’s number less than surprisingly great for NBC. There’s no way they could have even hoped to see these sort of numbers. So I’m extremely happy.

  17. clutz12001

    I wonder if Izzy’s Choice her will take her off the “TV characters who need killed off” list that was on Yahoo! yesterday? She was the top of the list! Mohinder Suresh on Heroes was on it too. I have already tuned out on both of them in my house.

    BTW I was one of the fourteen people watching NFL Network last night. GO STILLERS! :)

  18. Shannon/all: FYI, you can get the weekly final numbers for ABC here:

    http://tvbythenumbers.com/category/ratings/top-shows-by-network/abc-tv-ratings

    (we post them for all networks weekly — you can just click on the appropriate network links in the navigation near the top of the site)

  19. clutz12001

    My apologies for duplicate comments! My computer froze up and I didn’t see that my comment already had posted, so I rewrote it. Seriously, sorry.

  20. Vader

    30 Rock will sink when it stops having notable guest stars (next week) and gets to the second half of the season. For a show that gets as much media hype as it does, it still doesn’t get the ratings it should as much coverage as it gets.

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