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Thursday Ratings: '30 Rock' and 'ER' hold up

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November 21st, 2008

Scoreboard CBS ABC NBC FOX CW Uni
Total Viewers (million) 13.91 10.67 7.70 4.46 4.40 4.04
Rating/Share: Adults 18-49 3.9/10 3.7/10 3.3/9 1.9/5 1.8/5 1.5/4
Rating/Share: Adults 18-34 2.5/7 3.4/10 3.0/9 1.8/5 1.7/5 1.6/5

Note: Smallville and Supernatural fans, the numbers below for your shows are sadly a bit meaningless for now because last night's NFL Network game between Cincinnati and Pittsburgh aired on the CW affiliated in the Pittsburgh market. The way the overnight numbers are tabulated, even though both Smallville and Supernatural were preempted for the football game, the viewing for the football game in the local Pittsburgh market is counted in the numbers below. The Pittsburgh viewing will be removed from the final numbers and those totals will drop.

CBS took the night among total viewers and 18-49 year olds, and ABC won among 18-34 year olds. Ugly Betty, was down about 900,000 viewers from last week's overnight report and a bit lower in the demos too, but last week's overnight numbers for ABC were probably inflated because last week's Thursday Night NFL contest between the Patriots and Jets aired on the local ABC affiliate in Boston.

Grey's Anatomy was slightly up versus, and Life on Mars was down almost a million viewers and a bit in the 18-49 demo (again, the Boston market viewing for the Patriots was in last week's numbers). But Eleventh Hour was down a million viewers and .3 among 18-49 year olds too.

Ugly Betty and Grey's Anatomy were down 26% or so in the 18-49 demo versus this time last year. CSI was down just a bit from last week.

Two hours of Gordon Ramsay's Kitchen Nightmares (original and repeat) aren't doing much for Fox, but it gets about the same amount of demo viewers as Terminator: The Sarah Connor Chronicles does on Mondays.

So far, the season's big success story on Thursday nights is probably 30 Rock. I say probably because I suppose you could call it a toss up with the (allegedly) outgoing ER, which appears to be going out very strong and easily won the demos last night. Sure 30 Rock isn't doing The Office style numbers in the demos, but it's doing way better than last year. The Sarah Palin/Tina Fey timing was a blessing and that blessing has not evaporated yet. It was down slightly from last week when Jennifer Aniston was on, but only slightly.

Last week's overnight report is available if you want to compare.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 CBS Survivor: Gabon 12.62 4.1/11 2.3/7
ABC Ugly Betty 8.30 2.6/7 2.4/7
NBC My Name is Earl 6.75 2.6/7 2.1/7
CW Smallville 4.77 2.0/5 1.9/6
FOX Kitchen Nightmares 4.70 2.0/5 2.0/6
UNI Cuidado con el Angel 4.44 1.6/4 1.9/6
8:30 NBC Kath & Kim 5.47 2.3/6 2.0/6
9:00 CBS CSI 18.43 5.0/12 3.2/8
ABC Grey's Anatomy 15.74 6.2/15 6.1/16
NBC The Office 8.40 4.3/10 4.8/13
UNI Fuego en la Sangre 4.71 1.8/4 2.0/5
FOX Kitchen Nightmares (Repeat) 4.21 1.8/4 1.7/4
CW Supernatural 4.03 1.6/4 1.6/4
9:30 NBC 30 Rock 7.29 3.5/8 3.7/10
10:00 CBS Eleventh Hour 10.67 2.8/8 2.1/6
NBC ER 9.15 3.5/9 2.9/8
ABC Life on Mars 7.97 2.6/7 1.9/6
UNI Rosa de Guadalupe 2.97 1.1/3 1.1/3

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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