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Early Sunday Ratings: Good News for Fox, Fans Still Adore 24

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November 24th, 2008

Good news for Fox, there is still demand (pent-up, or otherwise) for the Kiefer Sutherland led 24. The two hour movie, 24: Redemption averaged a 7.6/11 from 8pm-10pm in the early metered market numbers. From a household ratings perspective (and viewers, too, when we see them) this improved over last week's 4.6/6 in the 8pm-10pm block with its normal animation lineup. But how well it did in among 18-49 year olds, we'll have to wait an hour or two to see.

The seventh season of 24 kicks off with a two hour premiere on January 11, and if anything last night's movie was just a commercial for the new season. The previews of season 7 may have been my favorite part of the two hours -- I liked the movie, but didn't love it. But I watched the whole thing nonetheless via DVR after the football game. The movie's early ratings indications are good news for Fox that the series, after a long hiatus, still has some life in it.

It's hard to compare this Sunday to last. Last Sunday, Sunday Night Football featured the Dallas Cowboys and the Washington Redskins and the Cowboys always supercharge the ratings. Though Peyton Manning gets a lot of endorsements (and deserves them) the same can't be said for the Indianapolis Colts who faced the Chargers in San Diego in a game that was decided on a last second 51 yard field goal. But it got a 10.4/16 compared to last week's 13.5/20. San Diego coach Norv Turner doesn't have much of a poker face when it comes to disguising his anguish. I felt for him. It was the fourth time this year the Chargers lost a game with less than 30 seconds left to play

The normal ABC lineup didn't air with ABC airing the American Music Awards between 8pm-11pm. The awards averaged a 7.9/12. Which was slightly better than last year's 7.7/12 on November 17.

60 Minutes also looked strong with a 9.8/16. We'll have the full overnight report with viewers and demographic information for all shows up later, so check back. In the meanwhile you can check out the full metered market report via Marc Berman.

Metered Market Overnight Ratings: This is normally the first available ratings information, and is based on the electronic measurement service that Nielsen provides in 56 of the nation's largest markets. In each market a sample of homes is selected to represent that individual market. Often, networks or syndicators provide metered market information as an early indicator of a program's performance. In aggregate, the 56 metered markets represent 79,890,610 homes, or 70% of all U.S. TV households. Preliminary metered market data are available as early as 8:00AM (ET). Final metered market information, reflecting line-up changes, pre-emptions and runovers, are normally available by 3:30PM

 
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