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Grey's Anatomy Again Has Most DVR Viewers, 90210 Has Greatest DVR Increase

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November 24th, 2008

The DVR viewing leaders are beginning to be a bit of a broken record, because yet again for the week of November 3-9, ABC's Grey's Anatomy again had the largest audience via DVR viewing with 4.308 million viewers via DVRs. NBC's Office was second with a DVR viewing audience of 3.083 million. Rounding out the top ten for the largest DVR audiences were CSI, Office, Desperate Housewives, Two and a Half Men, Survivor:Gabon, Criminal Minds, Bones, 30 Rock and CSI:Miami.

CW's 90210 was the top show for percentage increase over its Live audience, increasing a whopping 55.3% in Live+7 viewing, the most we've seen in more than a year (and likely the most ever) for a prime-time broadcast show. Rounding out the top 10 for largest % increase via DVR viewing were Lipstick Jungle, Office, Privileged, America's Top Model, Grey's Anatomy, Terminator: Sarah Connor Chronicles, 30 Rock, Gossip Girl and Prison Break.

Those of you interested in DVR viewing numbers might enjoy Doing My Part To Combat DVR Misinformation.

Largest DVR Audiences for Broadcast TV Shows, November 3-9, 2008:

Rank Programs Network Persons Live+7 (000s) Persons Live (000s) Time-shifted Audience (000s) % increase from Live to Live+7
1 GREY'S ANATOMY ABC 18,172 13,864 4,308 31.1%
2 OFFICE NBC 10,204 7,121 3,083 43.3%
3 CSI CBS 20,024 17,077 2,947 17.3%
4 Desperate Housewives ABC 17,200 14,347 2,853 19.9%
5 Two and a Half Men CBS 14,405 11,742 2,663 22.7%
6 SURVIVOR: GABON CBS 12,902 10,453 2,449 23.4%
7 Criminal Minds CBS 15,975 13,529 2,446 18.1%
8 BONES FOX 11,521 9,204 2,317 25.2%
9 30 ROCK NBC 9,466 7,276 2,190 30.1%
10 CSI: MIAMI CBS 14,292 12,254 2,038 16.6%
11 Private Practice ABC 10,364 8,432 1,932 22.9%
12 Dancing with the Stars ABC 18,015 16,178 1,837 11.4%
13 NUMB3RS CBS 12,551 10,772 1,779 16.5%
14 Amazing Race 13 CBS 12,420 10,650 1,770 16.6%
15 E.R. NBC 9,906 8,158 1,748 21.4%
16 BROTHERS & SISTERS ABC 11,197 9,456 1,741 18.4%
17 How I Met Your Mother CBS 10,061 8,361 1,700 20.3%
18 The Big Bang Theory CBS 10,300 8,680 1,620 18.7%
19 BOSTON LEGAL ABC 7,930 6,335 1,595 25.2%
20 SNL PRESIDENTIAL BASH '08 NBC 15,140 13,607 1,533 11.3%

The absolute time-shifting audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows later on their digital video recorders (DVRs)

Greatest % Increase from Time-Shifting for Broadcast TV Shows:

Rank Programs Network Persons Live+7 (000s) Persons Live (000s) Time-shifted Audience (000s) % increase from Live to Live+7
1 90210 CW 3,883 2,501 1,382 55.3%
2 LIPSTICK JUNGLE NBC 4,323 3,013 1,310 43.5%
3 OFFICE NBC 10,204 7,121 3,083 43.3%
4 PRIVILEGED CW 2,334 1,679 655 39.0%
5 AMERICA'S Top Model CW 4,392 3,247 1,145 35.3%
6 GREY'S ANATOMY ABC 18,172 13,864 4,308 31.1%
7 TERMINATOR: SARAH CONNOR CHRONICLES FOX 6,012 4,617 1,395 30.2%
8 30 ROCK NBC 9,466 7,276 2,190 30.1%
9 Gossip Girl CW 3,654 2,817 837 29.7%
10 PRISON BREAK FOX 6,132 4,740 1,392 29.4%
11 Smallville CW 5,020 3,995 1,025 25.7%
12 BOSTON LEGAL ABC 7,930 6,335 1,595 25.2%
13 BONES FOX 11,521 9,204 2,317 25.2%
14 LIFE NBC 6,817 5,473 1,344 24.6%
15 Supernatural CW 3,714 2,991 723 24.2%
16 DIRTY SEXY MONEY ABC 7,141 5,771 1,370 23.7%
17 SURVIVOR: GABON CBS 12,902 10,453 2,449 23.4%
18 Private Practice ABC 10,364 8,432 1,932 22.9%
19 One Tree Hill CW 3,388 2,759 629 22.8%
20 Two and a Half Men CBS 14,405 11,742 2,663 22.7%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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