Sunday Ratings: Jack Bauer is Back, and Big; Music Awards Bigger

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November 24th, 2008

Scoreboard FOX CBS NBC ABC Uni CW
Total Viewers (million) 13.14 11.68 11.49 10.53 2.93 .59
Rating/Share: Adults 18-49 4.6/11 2.6/6 4.3/10 4.3/10 1.1/3 0.2/1
Rating/Share: Adults 18-34 4.0/11 1.8/5 3.5/10 3.9/11 1.2/3 0.2/0

Fox won the night across the board in viewers, 18-49 year old viewers, and 18-34 year old viewers on the combination of a healthy chunk of NFL overrun that averaged nearly 18 million for a half hour, The OT, and Jack Bauer finally returning to the small screen -- although it was obvious they intended for Africa to look verrrry yellowy on the 61" big screen in HD. The numbers for 24 redemption were solid, averaging 12.04 million viewers from 8pm-10pm. But, it only won one half hour in total viewers (8p-8:30) and it led in neither age demo in any half hour.

I confess surprise to the interest in the American Music Awards. I'm not an award show guy, so that's not a surprise. But between 8pm-11pm it won all the demos.

The flesh of Jack Bauer's ears being seared with a hot knife was not as disturbing to me as a wincing, and grimacing San Diego Charger's coach Norv Turner -- and that was after he dropped a major F-bomb on the sidelines. We couldn't hear it, but reading his lips wasn't too difficult. I think Turner was more upset that his team hadn't run more time off the clock before kicking a field goal than he was about not getting the first down. If so, his concern was reasonable as the Colts drove far enough down the field for Adam Vinatieri to kick a 51 yard field goal as the time ran out.

Last night was the last night of CW airing content on Sunday nights programmed by MRC (Media Rights Capital). Mercifully, this experiment is over. Next week at 7pm? Jericho, baby! Look for it to do better than anything that aired last night. Don't look for it to perform so well that it gets picked back up for new episodes. Surely we'll have to endure a week of that sort of foolish speculation, but next week when the rerun does under 2 million, such speculation will cease. And shift back to WTF is the CW doing?!?

If you want to compare with last Sunday's overnight report, have at it.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
7:00 FOX NFL Football Overun 17.86 6.5/18 5.7/18
CBS 60 Minutes 14.53 2.8/8 1.9/6
NBC Football Night in America 6.71 2.4/6 2.0/6
ABC American Music Awards Red Carpet 5.52 1.9/5 1.6/5
CW In Harms Way (R) 0.72 0.3/1 0.2/1
7:30 FOX The OT 12.81 4.9/13 4.5/13
8:00 FOX 24: Redemption 12.64 4.2/10 3.6/10
ABC American Music Awards 12.38 5.0/12 4.5/12
NBC Football Night in America/Game 11.51 4.2/12 3.5/9
CBS The Amazing Race 10.13 2.7/6 1.9/5
CW Valentine (R) 0.64 0.2/0 0.2/0
8:30 NBC Sunday Night Football 8:30-11p 12.29 4.7/11
9:00 ABC American Music Awards 13.04 5.4/12 5.1/13
CBS Cold Case 12.07 2.7/6 1.9/5
FOX 24: Redemption 11.72 3.9/9 3.3/8
CW Easy Money (R) 0.41 0.1/0 0.2/0
10:00 ABC American Music Awards 11.17 5.0/12 4.7/12
CBS The Unit 9.99 2.5/6 1.7/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. 


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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