Early Monday Nielsen Ratings: Heroes Woes Continue?

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November 25th, 2008

I'm not getting into the early metered market detail today. It was one of those days where looking at Berman's report was just kind of irksome. It was sooo close to last week's results, most people wouldn't probably notice the difference, though if the early numbers hold up when the fast affiliate data arrives, Heroes looks to be down still a little more. On a household ratings basis, Chuck and Heroes look like they will converge at some point. I'll post the viewer numbers and 18-49 and 18-34 demographic ratings data for all Monday's shows hopefully by 9:30am PST, so check back.

I'm not saying Berman is lazy to use the comparisons to last year simply because they come with the report he uses to write his report so he doesn't have to look anything up (I could see doing the exact same thing) but the comparisons to last year on a show by show basis are fairly worthless for almost every network, for almost every show if you're not Univision (or MyNetworkTV). In the chart below, you can see how far down the networks are versus last year through the week of 11/16:

At this point NBC isn't sweating how far down Heroes is vs. last week, but it's probably sweating bullets about how far down it is versus a month ago. It's the current intra-season trend that caused people to get fired (and by the way, Tim Kring is sorry for calling you saps and dip---ts).

CBS is holding up the best versus last year -- things are much worse at ABC and NBC and things are worse still for Fox so far this season. And mostly due to the absence of Friday Night Smackdown, CW is down year over year worse than anyone. Though in the 18-34 demographic, CW is only down 1.2% versus last year, and that's better than all the networks but UNI and MNT (and MNT's growth is exaggerated because the numbers are so small to begin with).

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