ABC Wins Tuesday in Total Viewers and Adults 18-49 with Its Best Numbers on the Night in 1 Year and Draws its Largest Audience on Any Night This Season

Categories: Network TV Press Releases

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November 26th, 2008

via ABC press release:

ABC's Annual Telecast of "A Charlie Brown Thanksgiving" Delivers its
Best Performance Ever on ABC Since Premiering on the Net in 2001

"A Charlie Brown Thanksgiving" is Tuesday's No. 1 Program in Kids 2-11 and Ranks as Broadcast TV's Highest-Rated Scripted Telecast Among Kids in Nearly 1 Year

Achieving Season Highs in its Seventh Season Finale, "DWTS the Results Show"
Is Tuesday's No. 1 Show in Viewers and Young Adults

Season Finales of "Dancing with the Stars" and "Dancing with the Stars Results" Stand as the Top 2 Most-Watched Entertainment Telecast of the November Sweep

Tuesday Night (8:00-11:00 p.m.)
Building on the previous week's performance for the 2nd consecutive week, ABC's Tuesday lineup won the night in Total Viewers (17.4 million) and Adults 18-49 (4.5/11), marking the Net's largest audience and highest young adult performance with non-sports programming on the night in 1 year - since 11/27/07. In addition, ABC attracted its biggest audience on any night of the 2008-09 season to date.

"A Charlie Brown Thanksgiving" (8:00-9:00 p.m.)
ABC's annual broadcast of "A Charlie Brown Thanksgiving" attracted its largest audience ever (11.1 million) and matched its highest Adults 18-49 performance (3.4/9) on ABC since its debut on the Network in 2001. The holiday classic also posted Network highs among Women 18-49 (4.3/11), Women 25-54 (4.7/11) and Kids 2-11 (6.3/19).

* "A Charlie Brown Thanksgiving" ranked as Tuesday's No. 1 program in Kids 2-11 and stood as broadcast television's highest rated scripted telecast in the key kids demographic in nearly 1 year - since 12/4/07 with CBS' "Rudolph the Red-Nosed Reindeer."

"Dancing with the Stars Results" (9:00-11:00 p.m.)
On its 7th season finale, ABC's "Dancing with the Stars Results" drew an average audience of 20.6 million viewers and a 5.1 rating, 13 share in Adults 18-49. Actress, host and entrepreneur Brooke Burke was crowned Season 7 champion and awarded the coveted mirror ball trophy. Opposite stiff sweep competition during its 2-hour broadcast, including CBS' "The Mentalist" at 9:00 p.m. and NBC's "Law & Order: SVU" at 10:00 p.m., the season closer of "Dancing" gained audience throughout its telecast, growing by 3.5 million viewers (18.7 million to 22.2 million) and by 24% in Adults 18-49 (4.5/11 to 5.6/15) from its first half-hour to its final half-hour. Hitting season highs in its season finale, "Dancing with the Stars Results" stood as Tuesday's No. 1 program in Total Viewers and Adults 18-49.

* "Dancing with the Stars Results" was up from its most recent Tuesday finale in Total Viewers (20.1 million on 5/20/08). In addition, the finale was also up across each of the key men demographics (M18-34/M18-49/M25-54), Teens 12-17 and Kids 2-11

* The season finales of "Dancing with the Stars" (21.1 million - 11/24/08) and "Dancing with the Stars Results" (20.6 million - 11/25/08) stand as the Top 2 most-watched entertainment telecasts of the 2008 November Sweep.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 28% currently, from 21% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/25/08.

 
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