Site Logo

'

Update: Sunday Night Ratings: NFL rules the night, Jericho revival remains unlikely

Categories: '

Written By

December 1st, 2008

Scoreboard CBS NBC ABC FOX Uni CW
Total Viewers (million) 14.95 11.76 11.50 5.62 3.15 1.26
Rating/Share: Adults 18-49 4.1/10 4.3/10 3.7/9 2.4/6 1.1/3 0.4/1
Rating/Share: Adults 18-34 2.9/7 3.9/10 3.0/8 2.8/7 1.1/3 0.5/1

Updated with show data table below.

With over forty minutes of NFL overrun, CBS easily took the night in terms of viewers, and football ruled the 18-49 and 18-34 demos too, but that was for NBC's Sunday Night Football matchup(Chicago Bears vs. Minnesota Vikings).

There will be some delays with posting a show data table (sorry) but due to the overrun, the CBS show data is completely horked anyway.

The 7:00p-7:30pm portion of the overrun averaged 24.35 million viewers for CBS. The 7:30p to 8pm portion averaged (~11 minutes of football and 19 minutes of 60 Minutes) averaged 19.38 million. In the 8p-8:30p half hour, which was all 60 Minutes, it averaged 17.90 million viewers.

Desperate Housewives was the most viewed scripted show of the evening, averaging 15.63 million viewers and a 5.6/12 (rating/share) among 18-49 year olds.

Fox had a bit of an off night. Without any NFL overrun, and with Family Guy being a repeat, the best Fox could muster was a fourth place finish in both viewers and all of the demos. Though an original episode of The Simpsons did win the 18-34 demo from 8p-8:30 (3.9/10).

Unsurprisingly, a rerun of Jericho and a movie on the CW did much better than the cancelled MRC Sunday night programming block and the Nielsen ratings were pretty much where you'd figure them to be. Jericho averaged 1.25 million viewers and an 0.4/1 among 18-49 year olds. That's NOT going to have anyone (at least anyone in their right mind) thinking, "this is a series that needs to be brought back!", but it was 530,000 more viewers than a repeat of In Harms Way netted last week, and the Jericho rerun did slightly better among adults 18-49 (0.4/1 vs 0.3/1). A repeat of the movie The Crocodile Hunter performed almost identically to the Jericho numbers between 8p-10p.

Full details:

Keep in mind that CBS had a long NFL overrun. The 8p-9pm slot where Amazing Race runs has 19 minutes of 60 Minutes and 41minutes of Amazing Race, etc..the shows will reflect accurate data in the final numbers (including the "live sports" component), these preliminary results will definitely change...

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
7:00 CBS NFL Football Overun 24.35 7.4/19 5.7/17
ABC America's Funniest Home Videos 8.93 2.3/6 1.8/5
NBC Football Night in America 6.25 2.2/6 1.7/5
FOX King of the Hill (R) 3.23 1.2/3 1.1/3
CW Jericho (R) 1.25 0.4/1 0.3/1
7:30 CBS NFL Overrun/60 Minutes 19.38 5.2/13 3.6/10
FOX King of the Hill (R) 3.76 1.5/4 1.5/4
8:00 CBS 60 Minutes/Amazing Race 15.60 4.2/9 2.8/7
NBC Football Night in America/Sun Night Football 12.37 4.5/10 4.0/10
ABC Extreme Makeover: Home Edition 11.24 3.6/8 2.8/7
FOX The Simpsons 8.00 3.5/8 4.2/11
CW Movie: The Crocodile Hunter (R) 1.20 0.4/1 0.3/1
8:30 FOX King of the Hill 6.29 2.8/6 3.1/8
9:00 ABC Desperate Housewives 15.63 5.6/12 4.7/11
NBC Sunday Night Football 15.43 5.8/12 5.4/13
CBS Amazing Race/Cold Case 11.64 3.2/7 2.3/5
FOX Family Guy (R) 6.94 3.2/7 4.0/9
CW Movie: The Crocodile Hunter (R) 1.31 0.4/1 0.3/1
9:30 FOX American Dad 5.55 2.5/5 3.2/8
10:00 NBC Sunday Night Football 12.99 5.0/12 4.9/12
CBS Cold Case/The Unit 10.69 2.9/7 1.8/4
ABC Brothers & Sisters 10.19 3.5/8 2.9/7

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(162) Comments - Add Yours!

If you'd like to personalize your comments left on TVbytheNumbers with your picture or other avatar, please visit www.gravatar.com. Just use the same e-mail address here that you used when registering your gravatar.com account and the picture you selected will show up next to your comments.
  1. Joe Cool

    Only 1.25 million for Jericho? Thats pretty bad even for that show. When CBS aired reruns in summer of 2007 I think they got around 3 million viewers on a Friday night.

    In any event, Jericho is ok as space filler. But anyone still thinking there will be a 3rd Season is nothing short of dillusional. Unless fans make a goofy version like Trek fans did with Star Trek: New Voyages – an internet fan production, that is so hiddious most Trek fans insist it really doesnt exist and is just a figment of people imagination. Fortunately, I doubt Jericho fans have the expertise or money to pull that off.

    Earlier this year SCI-FI had Jericho reruns of Season 1 but pulled the plug due, not suprisingly, to low ratings after 15 or 16 episodes and never showed the rest. That pretty much sums up Jericho’s future on CW.

  2. clutz12001

    Granted, the CW is still in the Nielsen cellar. But on the bright side, the Jericho/Movie combo nearly doubled the ratings from last week :) .

    It’s more than double in total viewers (1.26 vs. 0.59). Not sure how you’d calculate percent change on the rating/share data exactly. Berman’s site noted an “80%” increase over last week.

    I’m not holding out too much hope for a miraculous Jericho Season Three based solely on 1.25 million viewers. However, I am looking forward to kicking back Sunday night to watch Jericho Episode 2, then “The Cutting Edge” with D.B. Sweeney ;) .

    If there’s any chance you could show us some half-hourly data from 7:00. 7:30, 8:00, and 8:30, that would be cool. That would help me wrap my mind around football overruns. No big deal though, you already provide plenty of good stuff here!

  3. Joe Cool

    Oh, forgot to mention, Jerichos ratings dont matter since Nielsen is defective. LOL! Theres really like a gazillion viewers that Nielsen misses. So… soldier on!

  4. R.G.

    Seriously…I think “Sunday Night Movies of the Week” (although perferably newer blockbuster and/or original TV movies) need to come back – I think they would do really well…and especially the mystery dramas!

  5. N WRIGHT

    I STILL HAVE HOPE THAT JERICHO WILL BE GIVEN A SEASON 3. IT’S A GREAT SHOW!!!

  6. Time between post and first crazy fan comment: 14 minutes!

  7. clutz12001

    Joe Cool – are you Soylent? Good to see you Soylent! (You have the exact same misspelling of the word “delusional” and the same references to Sci-Fi that Soylent always used on other boards. If you are not Soy, I apologize for the reference).

  8. Clutz, I was only comparing Jericho to In Harms way (which ran in the 7pm-8p hour as well) not the whole night to the whole night. My numbers are correct for that comparison, but yes, last week the whole night only averaged 590,000 and the performance is much improved, although more in line with a similar night a year ago when CW aired new episodes of CW Now and Life is Wild and repeats of Aliens in America an ANTM and averaged 1.15 million and .4/1 in the 18-49 demo.

  9. clutz12001

    Hey now Bill, “fan” is an abbreviation of “fanatic” – so of course “fans” are crazy! We’re fanatical ;P

    Seriously though, it was “Jericho” that brought me to your site, and now I’m hooked on learning about ratings, studying TV trends, advertising trends, and all that fun stuff. Thanks to you, Mr. Seidman, and company for allowing us to even be here!

  10. clutz12001

    Hi Robert, I understand your data now. I was kind of comparing night-to-night. In general, I guess dumping the MRC block for repeats and a movie will keep the CW treading its current waters. As to whether those waters are smooth and high enough to keep the CW alive in years to come? I have no idea there!

  11. Don

    The CW made a big mistake in letting someone else program their Sunday night. They should have kept their sitcoms on that night and should have kept their ties with Mr. McMahon (WWE) as well. Even My Network TV is reaping (no pun intended to Reaper) the benfits of the WWE Smackdown program.

  12. Outlander

    Wasn’t Star Trek: New Voyages filmed in an abandoned gas station in New Hampshire?

    I think that poor ratings performance dooms Jericho…

    Any predictions tonight on Terminator? No more DWTS to compete against it, so the question is, will its ratings go up? I’m going to be an extreme optimist and will say they’ll get 6.5 million viewers and a 2.2 or higher in the 18-49 demo. But remember, I am frequently wrong. :)

  13. Matt

    i dont know whos worse: Moonlight fans or Jericho fans ;)

  14. cool

    Terminator is a loser even without DWTS.

    I didnt know DH was new last night.

  15. dsfsd

    I don’t understand why FOX didn’t want to show a new episode of Family Guy. Didn’t the Judge say Peter would be released from prison for blowing up the childrens’ hospital next Sunday at 9:00PM last week?

  16. Thecolours

    Outlander, I be happy with 5.6 million viewers.

    Also, Fox annoucned another schedule change regarding T:SCC. They’re going back to the orginally schedule.

    12/1 Self Made Man
    12/8 Alpine Fields
    12/15 Earthings Welcome Here (fall finale)

    http://www.fox.com/blogs/terminator/2008/12/01/once-more-with-feeling/#comments

  17. Jen

    Wow ! Yes, Jericho did not do that great . But still did better that those MRC shows , which is kind of funny that again , some canceled shows reruns are doing better than new shows. So many new shows canceled this year makes me think that networks and producers have no clue at all about what viewers want to watch.

  18. Joe Cool

    Jen, yeah Jericho did better than what was there but thats like saying having your leg below the knee amputated is better than losing your entire leg. Would either option suck any less?

    Actually they DO have an idea of what viewers want to watch and they air it – as much as I hate American Idol and shows like that, its what the brainless masses want to watch. NCIS, CSI and other such shows (which Im tired of) at least require some brain power to watch. Those shows have no trouble bagging 10-20 million viewers. Even their reruns do well. NCIS had reruns doing 10 million + this past year.

  19. Joe, your grey matter has apparently turned to jelly. It’s not brainless to be elitist, but you and your ilk are quite wrong for assuming shows like Idol and DWTS are for the brainless masses. I’m not saying that the brainless masses DON’T also watch those shows, but you can be guaranteed that by at least one order of magnitude, there are more 140+ IQ people who watch Dancing with the Stars and American Idol than Terminator: The Sarah Connor Chronicles or Battlestar Galactica.

    The desire to watch television for “entertainment” isn’t brainless. Many geniuses and people with above average IQs *love* to watch sports on TV. It doesn’t require flexing the cerebral cortex much, but that makes it no less entertaining. The same holds true for the talent contests.

    Shows like Idol and DWTS appeal to a wide range of people, with a wide range of brain power. Shows that appeal to a wider audience by nature do better. But a show like American Idol gets more of everything. Sure, it gets more people with below average IQs than most other shows, but it also gets more people with average IQs and above average IQs too.

    Just because it doesn’t entertain you (or me) does not mean it is for the brainless masses.

  20. Jen

    I understand what you all say about networks wanting shows with 15 and 20 million viewers . I understand TV networks are business , just wanted to make money, so I do understand networks going with shows that give them those ratings. But, where does that leave the rest of us? The ones who don’t belong to the masses and enjoy shows that can only get between 7 or 9 million viewers? I guess nowhere , because we are not good enough for any network . I don’t think any of those big networks would go belly up for keeping just 1 or 2 of those “low ratings” shows in their programming , to give viewers out of the masses a chance to enjoy TV. But of course I know this would never happen because for them everything is always about getting more $$.

© 2008 TVbytheNumbers, all rights reserved. Zap2it Partner