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Monday Ratings: CBS Impresses with "Repeat" Performances

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December 2nd, 2008

Scoreboard CBS ABC NBC FOX Uni CW
Total Viewers (million) 9.93 8.87 6.41 5.82 4.48 2.64
rating/Share: Adults 18-49 3.0/7 2.7/7 2.6/6 2.2/5 1.8/4 1.2/3
Rating/Share: Adults 18-34 2.0/5 1.8/5 2.5/7 2.1/6 1.9/5 1.9/5

An impressive night for CBS. A night of reruns and CBS still won the night in total viewers and the 18-49 demo. NBC took the 18-34 year old demo. I'm not going to talk much about the "usual suspects" of Chuck, Terminator: The Sarah Connor Chronicles and Heroes, but feel free to talk amongst yourselves.

While on the one hand it is impressive to see that our friend Dr. Seuss is still on the loose, ABC didn't milk as much mileage out of its Christmas block of Shrek the Halls and How The Grinch Stole Christmas (which I think still performed impressively considering its almost as old as I am) as it did last year. Shrek had a monster 18-49 demo number last year (7.2/20) which fed into stellar numbers for The Grinch (6.8/17). But ABC must feel like they woke up on Christmas morning like all the Whos down in Whoville who will cry BooHoo!

This year Shrek pulled a 3.3/9 and The Grinch a 3.8/9. So the 18-49 demo numbers were off by 54% and 44% respectively.

And I don't wanna go all "You're a mean one, Mr. Grinch" on you, but it gets worse for ABC! Samantha Who? can not "dance" alone. Back to back episodes of Samantha Who? delivered the lowest original show ratings (at least in the demo) ever. It got beat by a repeat of Worst Week! There's just no way to stick deer antlers on that dog and make it look cute.

I'm not sure whether to be Grinchy with the CW or not. It definitely was competitive among 18-34 year olds last night. I think it may have waited to long to try the experiment with Privileged in the 9pm slot after Gossip Girl. But moreover, where Gossip Girl did get all the buzz, that's not happening for Privileged and promoting it only via Gossip Girl doesn't appear to be enough.

It looks like CW might have to promote Privileged the old fashioned way -- spend money promoting it in venues besides the CW. Or, perhaps it just needs to be patient. Privileged beat Samantha Who? from 9-9:30p among 18-34 year olds (1.6 to 1.5) but Samatha Who? somehow eked out a narrow 1.5 to 1.4 advantage from 9:30p-10p.

That seems a bit odd since Privileged only dropped 5,000 total viewers from the first half hour to the second -- though Samantha Who? did gain 11,000 total viewers in the second half hour. Bottom line, those 18-34 numbers can't be OK with ABC, but the CW might be OK with them.

Privileged will air after Gossip Girl again next week. CW may have a problem though, at least based on one data point my hypothesis that One Tree Hill fans would find it no matter what and it could stand on its own appears flawed. Last week when OTH ran in the 8pm Monday Gossip Girl slot, its numbers were not good. Update: Privileged hits series highs in key demos.

Last week's overnight report is available if you feel like comparing things.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 ABC Shrek The Halls (R) 11.17 3.3/9 2.3/7
CBS The Big Bang Theory (R) 8.02 2.5/7 1.7/5
NBC Chuck 7.25 2.5/6 2.2/6
FOX Terminator: The Sarah Connor Chronicles 5.83 2.2/6 1.8/5
UNI Cuidado con el Angel 4.86 1.9/5 2.1/6
CW Gossip Girl 3.08 1.5/4 2.2/6
8:30 ABC How the Grinch Stole Christmas (R) 11.71 3.8/9 2.6/7
CBS How I Met Your Mother (R) 8.03 2.8/7 2.3/6
9:00 CBS Two and a Half Men (R) 13.66 4.1/10 2.2/6
NBC Heroes 7.96 3.6/9 3.7/10
ABC Samantha Who? 6.78 2.2/5 1.5/4
FOX Prison Break 5.80 2.2/5 2.3/6
UNI Fuego en la Sangre 5.03 2.0/5 2.2/6
CW Priviliged 2.20 1.0/2 1.5/4
9:30 CBS Worst Week (R) 7.87 2.2/5 1.3/3
ABC Samantha Who? 6.79 2.1/5 1.5/4
10:00 CBS CSI: Miami (R) 11.01 3.1/8 2.0/6
ABC Boston Legal 8.39 2.3/6 1.3/4
NBC My Own Worst Enemy 4.03 1.7/4 1.5/4
UNI Cristina 3.54 1.4/4 1.3/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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