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Grey's Anatomy Yet Again Has Most DVR Viewers, Lipstick Jungle Has Greatest Share Viewing By DVR

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December 3rd, 2008

DVR Viewing: New! And Improved! Now With More Numbers!

Starting this week, I'm going to be presenting more DVR data in these weekly posts and in a slightly different format. From now on I will post all three measures of a show's audience we see on a regular basis, Live viewing, Live+SD viewing and Live+7 viewing. Then I will calculate the number of viewers by DVR on the Same Day (as telecast until 3am), and Total DVR viewers (within 7 days of telecast), as well as the % of viewing on the Same Day and the % of Total viewing by DVR. Note that in the past I calculated the increase in viewing from Live to Live+7 via DVR. You can still do that from this data, but I thought presenting the numbers in this way would be more interesting to more people. In the future, I'll have some pithy insights on these new numbers, but now I'm just going to rest.

The two tables will still show exactly the same shows as under the old posts, Top 20 shows by Total DVR viewing, and Top 20 Shows By % of DVR Viewing (although in the past it was By Increase via DVR viewing, it works out to be exactly the same shows in the same order).

For the week of November 10-16, ABC's Grey's Anatomy again had the largest audience via DVR viewing with 4.239 million viewers via DVRs. Fox's House was second with a DVR viewing audience of 3.958 million. Rounding out the top ten for the largest DVR audiences were Office, Desperate Housewives, CSI, Fringe, Heroes, Survivor: Gabon, Bones,  and The Mentalist.

NBC's Lipstick Jungle was the top show for largest share of viewing via DVR with 32.3% of its total Live+7 audience coming via DVR viewing. Rounding out the top 10 for largest audience share via DVR viewing were Office, 90210, Heroes, Fringe, Gossip Girl, Smallville, House America's Top Model and Privileged.

Those of you interested in DVR viewing numbers might enjoy Doing My Part To Combat DVR Misinformation.

Largest DVR Audiences for Broadcast TV Shows, November 10-16, 2008:


Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  Total DVR Viewers (000s) % Same Day DVR Viewing  % Total DVR Viewing
1 GREY'S ANATOMY ABC  17,457  14,902  13,218  1,684  4,239 9.6% 24.3%
2 HOUSE FOX  15,231  13,062  11,273  1,789  3,958 11.7% 26.0%
3 OFFICE NBC  9,922  8,296  6,769  1,527  3,153 15.4% 31.8%
4 Desperate Housewives ABC  18,182  16,842  15,121  1,721  3,061 9.5% 16.8%
5 CSI CBS  21,071  19,050  18,018  1,032  3,053 4.9% 14.5%
6 Fringe FOX  10,369  8,612  7,475  1,137  2,894 11.0% 27.9%
7 HEROES NBC  9,683  7,849  6,790  1,059  2,893 10.9% 29.9%
8 SURVIVOR: GABON CBS  13,843  12,885  11,162  1,723  2,681 12.4% 19.4%
9 BONES FOX  12,220  10,868  9,661  1,207  2,559 9.9% 20.9%
10 THE Mentalist CBS  18,112  16,516  15,609  907  2,503 5.0% 13.8%
11 NCIS CBS  20,119  18,745  17,640  1,105  2,479 5.5% 12.3%
12 Criminal Minds CBS  16,317  14,833  13,857  976  2,460 6.0% 15.1%
13 Two and a Half Men CBS  15,808  14,504  13,540  964  2,268 6.1% 14.3%
14 30 ROCK NBC  8,810  7,602  6,666  936  2,144 10.6% 24.3%
15 CSI: MIAMI CBS  15,302  13,815  13,321  494  1,981 3.2% 12.9%
16 E.R. NBC  11,187  9,900  9,291  609  1,896 5.4% 16.9%
17 GHOST WHISPERER CBS  12,475  11,575  10,605  970  1,870 7.8% 15.0%
18 NUMB3RS CBS  10,644  9,285  8,880  405  1,764 3.8% 16.6%
19 CHUCK NBC  7,211  6,338  5,505  833  1,706 11.6% 23.7%
20 Amazing Race 13 CBS  12,740  12,127  11,041  1,086  1,699 8.5% 13.3%

The largest DVR audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows at any time on their digital video recorders (DVRs)

Greatest % Of DVR Viewing for Broadcast TV Shows:


Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  Total DVR Viewers (000s) % Same Day DVR Viewing  % Total DVR Viewing
1 LIPSTICK JUNGLE NBC  4,745  3,662  3,213  449  1,532 9.5% 32.3%
2 OFFICE NBC  9,922  8,296  6,769  1,527  3,153 15.4% 31.8%
3 90210 CW  3,307  2,716  2,306  410  1,001 12.4% 30.3%
4 HEROES NBC  9,683  7,849  6,790  1,059  2,893 10.9% 29.9%
5 Fringe FOX  10,369  8,612  7,475  1,137  2,894 11.0% 27.9%
6 Gossip Girl CW  3,388  2,883  2,477  406  911 12.0% 26.9%
7 Smallville CW  4,382  3,556  3,215  341  1,167 7.8% 26.6%
8 HOUSE FOX  15,231  13,062  11,273  1,789  3,958 11.7% 26.0%
9 AMERICA'S Top Model CW  4,169  3,706  3,109  597  1,060 14.3% 25.4%
10 PRIVILEGED CW  2,213  1,857  1,655  202  558 9.1% 25.2%
11 30 ROCK NBC  8,810  7,602  6,666  936  2,144 10.6% 24.3%
12 GREY'S ANATOMY ABC  17,457  14,902  13,218  1,684  4,239 9.6% 24.3%
13 MY OWN WORST ENEMY NBC  5,211  4,274  3,954  320  1,257 6.1% 24.1%
14 TERMINATOR: SARAH CONNOR CHRONICLES FOX  6,009  5,153  4,565  588  1,444 9.8% 24.0%
15 CHUCK NBC  7,211  6,338  5,505  833  1,706 11.6% 23.7%
16 Supernatural CW  3,624  2,944  2,775  169  849 4.7% 23.4%
17 PRISON BREAK FOX  6,204  5,378  4,884  494  1,320 8.0% 21.3%
18 BONES FOX  12,220  10,868  9,661  1,207  2,559 9.9% 20.9%
19 MY NAME IS EARL NBC  7,933  7,045  6,311  734  1,622 9.3% 20.4%
20 One Tree Hill CW  3,347  2,989  2,688  301  659 9.0% 19.7%

The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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