Gossip Girl $62,139
One Tree Hill $67,902
90210 $58,347
Privileged $33,305
America’s Next Top Model $103,714
Stylista $48,942
Smallville $54,323
Supernatural $37,982
Everybody Hates Chris $44,533
The Game $29,583

http://adage.com/images/random/0908/10-SpotCost-100608.pdf

The CW could charge a lot more for Supernatural and Smallville if they didnt make their intentions about their target demo clear. Cant The CW just target like the 18-34 or 18-49 demo? Why do they have to be so narrow minded?

“The Graysons” was set to serve as the tentpole of this year’s CW development slate. With that project out of the picture, the CW has been hunting for another big-ticket title to prep for next season.

And so…they are consider using an episode of Gossip Girl as a backdoor pilot to a spinoff

Bill, and that new President will be right.

http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2008/12/04/national/a154307S28.DTL&tsp=1

We’re still waiting on some data to do some analysis on year over year growth among 18-34 female viewers. But purely for the purposes of prognostication, I believe CW will abandon the approach next season (though Gossip Girl, ANTM etc will stick around) and the press release announcing it will blame it on the economy. Something like:

“In a booming economy, the strategy of pursuing a young female audience made sense, but in the current economy advertisers want to reach a broader audience…”

[edit] I actually looked at the live viewing only 18-49 S-T-D data because it still seems like the best proxy we have available to us for C3 purposes. It’s fairly close, GG: 1.743mm to SN’s 1.651mm

Reaper was pulling much better 18-49 numbers than Privileged on a spot check of some of last year’s episodes. the season to date average for last year only has it 11% ahead, but included repeats — I looked at data for several original airings and all were around or above 1.5 million 18-49 year olds and one was close to 2 million, but my “research” was extremely cursory.

Though I can’t make the case based on data that attempting to target 18-34 year old females is a mistake, I would agree with you (and for that matter, Bill) that whatever premiums the 18-34 female target may be worth, I’d find it very hard to believe they’d be enough to make Privileged more profitable than Reaper to generate more revenue for Privileged than Reaper (knowing nothing about costs, I don’t have an opinion about profitability) assuming it can do as well as it did last year.

Sadly her vision is likely to destroy the network. Moonves is considering pulling the plug on the network and not just on her.

The only other place you really could stick Reaper is with ANTM where Stylista currently airs — and even if they did that seems like they would put ANTM on at 9pm and still throw Reaper under the Idol bus.

It doesn’t seem well paired with ANTM (which is now the CW’s best performer). Anything else and you have to screw with Monday where GG and OTH seem to work well (at least for the CW) or Thursdays (which also seems to work well for the CW, but clearly is a night where CWisn’t worried about 18-34 females). I suppose a case could be made for screwing with Thursdays, but would *you* screw with Thursdays for the remainder of this year if they handed you the keys to the CW? That only leaves Friday’s at 9pm — not a wonderful slot either.

Gutted about the 13 episode order of Reaper. Typical CW though.