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Updated Tuesday Night: The Mentalist soars to new highs, Fox takes demos

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December 3rd, 2008

Scoreboard CBS FOX NBC ABC Uni CW
Total Viewers (million) 16.50 10.53 9.21 6.58 4.42 1.03
Rating/Share: Adults 18-49 3.3/9 4.3/11 3.4/9 2.2/6 1.6/4 0.4/1
Rating/Share: Adults 18-34 2.0/6 3.9/11 2.9/9 1.4/4 1.7/5 0.5/1

Updated December 3, 11:30PST with 18-34 show data below.

Dancing with the Stars absence was a friend to CBS, sending even more of the 50+ crowd CBS' way, but some 18-49 year olds as well. CBS was the night's leader in total viewers though Fox won both the 18-49 and 18-34 demos (and by fairly wide margins at that, see above). NCIS was slightly up vs. last week, but The Mentalist, which last week had to battle with the DWTS finale was up almost three million viewers to a series high 18.77 million viewers.

That's the good news, the bad news -- if any part of having a hit show can really be "bad" news was that with less than half as many viewers both the second hour of The Biggest Loser and Fringe trailed The Mentalist by only .1 among 18-49 year olds.

Fringe had less than 9 million viewers (8.69 million) and it lost ~600,000 viewers from the first half hour to the second (8.994 million to 8.380 million) but those who departed House for The Mentalist must have mostly been older because Fringe only dropped .1 in among 18-49 year olds from a 3.7 to a 3.6. The bigger competition in the demos during the 9:30pm half hour was The Biggest Loser which scored a 4.0/10 among 18-49 year olds and a 3.4/9 among 18-34 year olds (winning both demos for that half hour).

According to Jim was back and promptly lost almost three million viewers out of the Christmas classic Santa Claus is Comin' to Town. And if one half hour of According to Jim wasn't enough, another 600,000 or so bolted during the second half hour. Sadly for our friends at Eli Stone, it lost still another half million plus and averaged under five million viewers and only a 1.6/4 in the demo. At least ATJ did a 2.0 or a better in both its half hours.

Last Tuesday's overnight report is available to compare, though since there was no Dancing with the Stars finale this week, obviously things look a bit different. I'll add in the 18-34 data later if I can.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 CBS NCIS 18.54 3.7/10 2.0/6
FOX House 12.37 5.0/14 4.5/14
ABC Santa Claus is Comin' to Town (R) 8.98 3.1/8 1.9/6
NBC Biggest Loser: Families 8.05 3.1/8 2.6/8
CW 90210 (R) 1.20 0.5/1 0.6/2
9:00 CBS The Mentalist 18.77 3.8/9 2.5/7
NBC Biggest Loser: Families 9.27 3.7/9 3.2/9
FOX Fringe 8.69 3.7/9 3.2/9
ABC According to Jim 6.15 2.2/6 1.4/4
CW Privileged (R) 0.86 0.3/1
9:30 ABC According to Jim 5.51 2.0/5 1.2/3
10:00 CBS Without a Trace 12.20 2.5/7 1.7/5
NBC Law & Order: SVU 10.31 3.6/10 2.9/9
ABC Eli Stone 4.93 1.6/4 1.0/3

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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