'SUNDAY NIGHT FOOTBALL' DOMINATES NOVEMBER SWEEPS FINISHING NO.1 IN KEY DEMOS

Categories: Network TV Press Releases

Written By

December 4th, 2008

via press release:
NEW YORK – December 4, 2008 – "Sunday Night Football," in its third season as the NFL's premier primetime package, finished the November sweeps (10/30/08-11/26/08) as the No. 1 program in all of primetime television across the key advertising demographics of Adults 18-49, Adults 25-54, Men 18-34, Men 18-49 and Men 25-54, according to data provided by Nielsen Media Research.

· Adults 18-49: SNF is the No. 1 primetime program with a 6.5 rating 16 share, an eight percent advantage over Desperate Housewives on ABC (6.0/13), which runs head-to-head against SNF.

· Adults 25-54: SNF is No. 1 at a 7.1/16 one percent higher than Desperate Housewives (7.0/14).

· Men 18-34: SNF is at a 7.4/20 tied for No. 1 with Family Guy on Fox.

· Men 18-49: SNF is No 1 at an 8.7/21 defeating the OT on Fox by 45 percent (6.0/16).

· Men 25-54: SNF is No. 1 at a 9.6/21 besting the OT by 45 percent (6.6/16).

Among viewers 2+ and households "Sunday Night Football" was the No. 1 program on Sunday nights during November sweeps with 17.2 million viewers and a 10.7/17 rating respectively. For the season, "Sunday Night Football" is averaging 16.5 million viewers an increase of one percent over last year. The 10.2/16 household rating is even with 2007.

 
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