Updated Wednesday: Rudolph and Victoria's Secret models lead CBS to demo wins

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December 4th, 2008

Scoreboard NBC CBS FOX ABC Uni CW
Total Viewers (million) 9.91 9.20 7.37 6.14 4.30 1.37
Rating/Share: Adults 18-49 2.5/7 3.4/9 2.6/7 1.9/5 1.6/4 0.5/1
Rating/Share: Adults 18-34 1.8/5 3.1/9 2.3/7 1.7/5 1.7/5 0.6/2

Updated to include 18-34 demographic data below.

A little bit of an early Christmas for NBC, as Christmas in Rockefeller Center averaged over 10 million viewers. That served to be a better lead-in for Life than Knight Rider usually is and Life climbed to a season high 8.1 million viewers. Still, even with the bump in viewers, the best it could do among 18-49 year olds was fourth place. Not a good sign.

In the 18-49 demo, the lighting of the Christmas trees in Rockefeller Center was about the same as last year with a 2.2/6 (rating/share). The annual airing of Rudolph the Red-Nosed Reindeer easily took the most viewers and both age demographics at 8pm, though Rudolph's 4.2/12 among 18-49 year olds was down 18% from last year's 5.1/14 on Tuesday, December 4, 2007.

Meanwhile, this year's Victoria's Secret Fashion Show was up among 18-49 year olds by ~38% with a 3.6/10 this year versus last year's 2.6/7.

Fox's Secret Millionaire premiered for two hours and performed much better than I thought it would. It built every half hour and it won the 18-49 and 18-34 demos between 9pm-10pm.

With two out of three shows for the night (Pushing Daisies and Dirty Sexy Money) in the "cancel" pile, ABC didn't have it's best night. Sandwiched in-between was the soon to be relocating to Thursdays Private Practice which came in second in the age demos to Secret Millionaire in the 9pm hour.

For those who love doing comparisons to the prior week: since last Wednesday was not typical due to special holiday eve programming (though last night wasn't necessarily typical either) I recommend using the overnight report for Wednesday 11/19.

I'll try to update the show data table with the 18-34 data later on today.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 CBS Rudolph the Red-Nosed Reindeer 11.74 4.2/12 3.0/9
NBC Christmas in Rockefeller Center 10.35 2.2/6 1.8/5
FOX Secret Millionaire 6.69 2.3/7 2.1/6
ABC Pushing Daisies 4.91 1.5/4 1.4/4
CW Stylista (R) 1.32 0.5/1 0.5/1
9:00 NBC Life 8.10 2.3/6 1.7/5
FOX Secret Millionaire 8.05 3.0/8 2.6/7
ABC Private Practice 7.84 2.6/7 2.4/7
CBS Grammy Nominations Concert Live! 7.15 2.4/5 2.0/6
CW Stylista 1.41 0.6/1 0.7/2
10:00 NBC Law & Order 11.26 2.9/8 2.2/6
CBS Victoria's Secret Fashion Show 8.73 3.6/10 4.4/12
ABC Dirty Sexy Money 5.67 1.7/5 1.4/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

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