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Thursday Ratings: Barbara Walters is still a hit with the "youth"

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December 5th, 2008

Scoreboard CBS ABC NBC Uni FOX CW
Total Viewers (million) 13.70 12.28 7.15 4.19 3.91 2.15
Rating/Share: Adults 18-49 3.8/10 4.1/11 3.1/8 1.6/4 1.7/4 0.8/2
Rating/Share: Adults 18-34 2.2/7 3.9/12 3.1/9 1.7/5 1.4/4 0.7/2

CBS took the most viewers, but ABC won both the 18-49 and 18-34 demographics. But although Grey's Anatomy still bested CSI among 18-49 year olds, it was in series low territory for its 18-49 rating with a 5.5 and down more than 10% from the 6.2 rating it got the last time an original episode aired (11/20/08). But there were less people watching TV across the board last night than two Thursdays ago. CSI was down 8% in the demo as well.

30 Rock is holding up much better than I would've imagined post-Sarah Palin and in the aftermath of some November sweeps stuntcasting, and last night still significantly outperformed last year.

Barbara Walters Presents: The 10 Most Fascinating People of 2008 dominated in the 10pm hour and also dominated not just with the over 50 crowd but with both the 18-49 and 18-34 demographics as well.

Not much else worth mentioning really besides Fox ran repeats of Kitchen Nightmares and was beaten by Univision. CW ran repeats too, but it's always beaten by Uni. The CW's repeats held up pretty well though when you consider the numbers those shows pull when they are new.

If you want to compare with last week, that's difficult since it was Thanksgiving. But here's the report from November 20 when there were new episodes of CSI, Grey's Anatomy, etc.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Survivor: Gabon 12.79 4.0/11
ABC Ugly Betty 8.47 2.6/7
NBC My Name is Earl 6.08 2.5/7
FOX Kitchen Nightmares (Repeat) 3.75 1.5/4
CW Smallville (Repeat) 2.29 0.8/2
8:30 NBC Kath & Kim 4.88 2.2/6
9:00 CBS CSI 17.39 4.6/11
ABC Grey's Anatomy 15.15 5.5/14
NBC The Office 8.33 4.3/11
FOX Kitchen Nightmares (Repeat) 4.08 1.8/5
CW Supernatural (Repeat) 2.01 0.8/2
9:30 NBC 30 Rock 7.14 3.4/8
10:00 ABC Barbara Walters Presents 13.21 4.2/11
CBS Eleventh Hour 10.91 2.7/7
NBC ER 8.22 3.2/9

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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