“Jimmy Kimmel Live” Attracts its Largest November Sweep Audience Ever

Categories: Network TV Press Releases

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December 8th, 2008

via press release:

“Jimmy Kimmel Live” Attracts its Largest November Sweep Audience Ever, the Show’s Second Most-Watched Sweep Period in its Nearly 6 Year History


“JKL” is Up Over the 2007 November Sweep in Viewers and Adults 18-49, Posting Growth Over the Previous November for the 3rd Straight Year


“JKL” Beats CBS’ “Ferguson” Across All Key Adult Demos for the Second November in a Row, While Leading the CBS Program among Adults 18-49 for the 3rd Consecutive Sweeps Period


With Guests Brooke Burke, Derek Hough and Jonas Brothers, “JKL’s” post-“DWTS” Finale Late-Night Telecast Draws its Largest Audience in 6 Months


Nov Sweep 2008 (10/30/08 – 11/26/08):

During the recently completed 2008 November Sweep, ABC’s “Jimmy Kimmel Live” was up in Total Viewers (1.93 million vs. 1.88 million) and Adults 18-49 actuals (826,000/0.6 rating vs. 807,000/0.6 rating) compared to the 2007 November Sweep.  In fact, “JKL” built on the previous November Sweeps period for the third consecutive year and turned in its most-watched November ever. 


·       Looking at all Sweeps periods, “Jimmy Kimmel Live” attracted its largest Sweep audience since February 2007 and second most-watched overall in its nearly 6 year history.  In addition, “JKL” delivered its highest Adults 18-49 Sweep performance since May 2007.  


·       “JKL” beat CBS’ “The Late Late Show with Craig Ferguson” during the month among Adults 18-49 (826,000/0.6 rating vs. 798,000/0.6 rating), representing the second November in a row and for the third consecutive Sweeps period overall to beat the CBS program.  In addition, “JKL” outperformed “Ferguson” among Adults 18-34 (307,000/0.5 rating vs. 304,000/0.4 rating) and Adults 25-54 (957,000/0.8 rating and 938,000/0.8 rating) for the second November running.   


·       “JKL” defeated NBC’s “Late Night with Conan O’Brien” during the November Sweep among Women 18-49 (523,000/0.8 rating vs. 489,000/0.7 rating) and Women 25-54 (597,000/0.9 rating vs. 547,000/0.9 rating).


·       On final Tuesday (11/25/08) of the month, featuring “DWTS” champion Brooke Burke and her partner Derek Hough with musical guest, “Jonas Brothers,” “JKL” drew its largest audience (2.35 million) on any night in 6 months – since 5/20/08.  


·       Sweep to Date (10/30/08 – 11/23/08), in Nielsen’s C3 Ratings data (Commercial Ratings + 3 Days of Playback) for the new television season, “JKL” tops CBS’ “The Late Late Show with Craig Ferguson” by 13% in Adults 18-49 (0.63 C3 ratings vs. 0.56 C3 ratings).   


 (November 2008 Sweep)   


                          TOTAL VIEWERS        A18-49 (000)/ Rtg 

ABC “Jimmy Kimmel Live”     1,933,000             826,000/ 0.6

CBS “Craig Ferguson”        1,937,000             798,000/ 0.6

NBC “Conan O’Brien”         1,972,000             991,000/ 0.8


Source:  Nielsen Media Research (Most Current Data Stream).  November Sweep= 10/30/08 – 11/26/08 vs. 11/01/07 – 11/28/07 or as dated.  Sweep periods (November, February, May and July).

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