CBS'S "THE EARLY SHOW" CUT THE GAP WITH ABC'S "GMA" BY 630,000 VIEWERS DURING THE 2008 NOV. SWEEPS PERIOD

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

December 8th, 2008

via press release:

 

"THE EARLY SHOW" IS ALSO THE ONLY NETWORK MORNING NEWS BROADCAST TO POST GAINS OR MAINTAIN AUDIENCE IN ALL KEY MEASUREMENTS FOR THE NOV. SWEEPS PERIOD

  

NBC AND ABC SUFFER LOSSES IN MOST CATEGORIES FOR THE NOV. SWEEPS

  

CBS News' THE EARLY SHOW cut the gap with ABC's "GMA" by 630,000 viewers during the 2008 Nov. sweeps period.  The CBS broadcast is also the only network morning news program to post gains or maintain its audience during the Nov. sweeps period in households, total viewers and all key demographics, compared to the same period last year.  In addition to its own gains, THE EARLY SHOW cut the gap with both NBC and ABC in all four of the key news demographics: adults 24-54, women 25-54, adults 18-49 and women 18-49.

 

            Among viewers, THE EARLY SHOW increased its audience by +230,000 (3.03 million from 2.80 million), while NBC's "Today" lost -50,000 (5.62 million from 5.67 million) and ABC's "GMA" lost -400,000 (4.66 million from 5.06 million). 

 

            In household ratings, the CBS broadcast was the only network morning newscast to maintain its delivery (2.2/8) during the sweeps period.  NBC decreased -5% (4.2/14 from 4.4/15) and ABC lost -10% (3.5/12 from 3.9/14). 

 

            Among women 25-54, THE EARLY SHOW increased +8% (1.3/7 from 1.2/8), while NBC decreased -4% (2.7/16 from 2.8/17) and ABC lost -8% (2.2/13 from 2.4/14) for the same period. 

 

            In the adults 18-49 demographic, the CBS broadcast posted a +14% increase (0.8/6 from 0.7/6), while "Today" decreased -6% (1.6/12 from 1.7/13) and "GMA" lost -8% (1.2/9 from 1.3/10) during the Nov. sweeps. 

 

            Here are the percentage changes for Nov. 2008 vs. Nov. 2007 for each broadcast:

 

Category                      CBS Change    NBC Change    ABC Change

Households                  n.c.                  -5%                  -10%

Total Viewers              +8%                 -1%                  -8%

Adults 25-54                n.c.                  -5%                  -6%

Women 25-54              +8%                 -4%                  -8%

Men 25-54                   n.c.                  -7%                  n.c.

Adults 18-49                +14%               -6%                  -8%

Women 18-49              n.c                   -4%                  -6%

Men 18-49                   n.c.                  -9%                  -13%

 
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