"NIGHTLINE" PLACES FIRST IN THE A25-54 RATING, TYING NBC'S "TONIGHT SHOW WITH JAY LENO"

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

December 8th, 2008

via press release:

FOR THE NOVEMBER SWEEP, "Nightline" PLACES FIRST IN THE A25-54 RATING, TYING NBC'S "Tonight Show WITH JAY LENO"

"Nightline" CLOSES KEY DEMO GAP WITH "LENO" 
TO SMALLEST IN 14 YEARS FOR A NOVEMBER SWEEP

"Nightline" BEATS "LETTERMAN" AMONG TOTAL VIEWERS AND 
A25-54 FOR THE SECOND CONSECUTIVE NOVEMBER SWEEP

"Nightline" POSTS BEST NOVEMBER SWEEP IN TOTAL VIEWERS SINCE 2001

FOR WEEK OF NOVEMBER 24, "Nightline" IS #1 AMONG ADULTS 25-54
ABC News' "Nightline" placed first in the key A25-54 rating (1.6), tying NBC's "The Tonight Show, according to Nielsen Media Research for the November 2008 sweep. This is the closest ABC has come to NBC among A25-54 actuals in a November sweep in 14 years. Additionally, "Nightline" beat CBS' "Late Show with David Letterman" among both Total Viewers and Adults 25-54 for the second consecutive November sweep. "Nightline" also posted its best November Sweep in seven years among Total Viewers and its best November sweep in five years among Adults 25-54 demographic. "Nightline" grew 17% in Total Viewers and 8% among A25-54 versus the '07 November sweep, while CBS declined among the key A25-54 demo.  ABC cut the A25-54 gap (20,000) with NBC to the smallest for a November sweep in 14 years.

For the week of November 24, "Nightline" was #1 among Adults 25-54, outperforming both CBS' "Letterman" by 350,000 and NBC's "Leno" by 110,000. This is the second time in a month that "Nightline" has placed first in the demo. "Nightline" posted 2.12 million Adults 25-54, growing 10% versus the same week a year ago. "Nightline" also grew 26% week to week and increased 2% season to date and 4th quarter to date. Season to date, "Nightline" has beaten "Letterman" in A25-54 and/ or tied in the rating eight out of ten times. "Nightline" closed the gap with "Leno" by 48% season to date. 

"Nightline" also placed first in the Adults 18-49 rating (1.3), tying "Leno."

Among Total Viewers, Nightline" posted 4.70 million, outperforming CBS by 570,000. In addition, "Nightline" increased 17% versus the same week a year ago. "Nightline" also grew 21% week to week and increased 10% season to date and 4th quarter to date among Total Viewers. 

*Note: Thursday and Friday are excluded from the average for "Nightline" and "Leno." CBS' "Letterman" aired original programming. NBC's "Leno" aired repeats Thursday and Friday.

ABC News' "Nightline" is anchored by Cynthia McFadden, Terry Moran and Martin Bashir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

(November Sweep, 2008)   
 
                            TOTAL VIEWERS        A25-54 (000)/ Rtg 
ABC "Nightline"             4,470,000            1,990,000/ 1.6
CBS "Late Show"             4,050,000            1,750,000/ 1.4
NBC "Tonight"               4,920,000            2,010,000/ 1.6

(Week of November 24, 2008)   
 
                    TOTAL VIEWERS    A25-54 (000)/ Rtg    A18-49 (000)/Rtg
ABC "Nightline"     4,700,000        2,120,000/ 1.7       1,730,000 /1.3
CBS "Late Show"     4,130,000        1,770,000/ 1.4       1,490,000 / 1.1
NBC "Tonight"       4,770,000        2,010,000/ 1.6       1,740,000 / 1.3

Source: NTI

 
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